Truthful Useful Stories Make You Travel


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Podcasting from Cork Ireland,
for 35 minutes you’ll hear
Roger Overall & Paul O’Mahony
riff off each other,
playing “Go off trail – you’ll fail

Topic
A truthful story – A useful story


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In Episode 14 of Season 3,
we show you it’s vital
you don’t lose control of your story.
We want you to become more genuinely attractive in business today

In this podcast, you hear:

Erratum : Roger corrects a mistake he made in the heat of the moment

  • We’re ready to talk (1.28)
  • Personal Introductions (1.40)

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  • Business communications (5.10)

Is this an Anti-Apple rant” (7.10)

  • Why would anyone stay with Apple?” (8.00)
  • Apple knows it has this reputation. (8.40)
  • Special Event in the life of Apple : Apple meets journalists – a rare occasion these days (8.50)
  • Remember those who don’t use Apple (10.00)

The point of the story: don’t let others tell your story.

  • If there’s a void, others will fill it (10.30)
  • You need to take control of the story – immediately (10.50)

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USA – Frozen Head State Park – Tennessee – the Barkley Marathons 2017 (11.05)

  • Trail-running not orienteering (12.55)
  • Twitter’s the best way to follow the race @KeithNunn (13.30)
  • The drop-out rate is “horrendous”. (14.45)
  • NB – John Kelly finished in 59:30:53
  • Gary Robbins from Canada
  • The 5th and Final Loop (16.00)
  • Where’s Garry? (17.40)
  • The first story that went out from Gary “Lazarus Lake” Cantrell :
    the “6 seconds late” story – exploded on Twitter (20.45)
  • The second story: “I did not complete“. (21.50)
  • Which story travels most?

Back to the practice of communications (23.50)

  • Putting the story right (24.00)
  • Correcting the message
  • The speed with which you put the story right (26.22)

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Our advice & the Challenge:
how to draw valuable lessons from Roger’s story?

(1) A concise, appealing, powerful & emotional story that’s easily understood will travel (27.50)

(2) Make sure your message is accurate

(3) Give people something they can use – express your message in a form that others can use

BIG issues we didn’t resolve:

“Truth is not the big issue – usability is.” (Paul)

“Be careful you don’t fall into the trap of telling the truth.” (Paul)

“If you’re going to put out a message, why not make it a true message.” (Roger)

“Make it useful & true.” (Roger)

“Which would you prefer, an interesting lie or a boring truth?” (Paul)

Appeal to our supporters :
Please tell one other person
about #BusinessJazzPodcast
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Contact us 

Roger Overall
@rogeroverall Show&Tell Communications
(+ Stierkater.com – running & cartoons)

Paul O’Mahony
@omaniblog BusinessJazz
Services
@bizjazzpodcast

Mark Cotton
@mcfontaine.
http://www.audiowrangler.co.uk
– for your audio requirements –
Bletchley Park Podcast 

 

Is Your Browser Experience Detestable?

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For 36 minutes you’ll hear

Roger Overall & Paul O’Mahony shout

about loving your suppliers & staff

Topic

How can we win affection? 

browserexperience

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In Episode 5 of Season 3, we sink into this challenge that tests every business.

We discuss 

  • It’s important to remember what podcast you’re on
  • Welcome “browsers” into your store – they’ll buy in future (2.00)
  • Show “you’re very welcome” (3.30)
  • Give customers space & time
  • Damn pop-up ads on websites
  • Attract some, repel others (7.40)
  • Don’t ignore loyal customers in favour of new customers (9.10)
  • Have a Web page for first time visitors (9.55) – a “Start Here” page

    Insight

    Great welcomers win

We also discuss ………………

  • The big mistake we made last week (12.28)
  • “We are European” (14.25)
  • Our primary purpose  (15.10)
  • Fresh thinking from USA
  • It’s a pity we don’t have advice from Japan & China (17.00)
  • “We’re lazy” (18.00)

Insight

Admit your mistakes quickly 

We also discuss:

  • Make a fuss of your suppliers & employees (19.49)
  • How to treat your suppliers well – pay invoices on time
  • Be irresistibly attractive
  • Why it’s important to be consistent (23.30)
  • Why treat staff well
  • Case study: Amazon in Cork (24.15)
  • “Internal customers” (25.00)
  • 3 things a company can do to be genuinely attractive  (25.20)
  • Generosity
  • Respect
  • Cheerleading
  • Selling books in Ireland & USA (28.10)
  • Projecting an image of your business ethos (30:05)
  • Featuring staff  (31.00)

Insight

Do something that matters every day 

We finished with

  • Summary of key points  (31.20)
  • Cheering for Mark Cotton, our audio & music genius & Sarah (33.50)
  • He’s @mcfontaine
  • Produces The Bletchley Park Podcast
  • Truly “the bees knees”
  • Thanks to listeners (35.45)
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Appeal to our supporters :
Please tell one other person
about #BusinessJazzPodcast
______________________

We offer you our best advice 

  • Be generous
  • Be respectful
  • Be a cheerleader
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We spoke fondly of

  • O’Mahony’s Bookshop in Limerick
  • AJ Leon, Misfits Inc @ajleon
  • Akari Software
  • Borders Bookstore
  • Chris Brogan, author @chrisbrogan
  • David Hobby, photographer @strobist
  • Rich Roberts @FiremanRich
  • Mark Cotton, sound engineer @mcfontaine
  • USA, Canada, Europe, Germany, Japan, China, Manilla, Mexico, Texas, Vietnam, Australia
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