How to start a new business

Podcasting from Cork Ireland, for 33 minutes you’ll hear
Roger Overall & Paul O’Mahony start a new business by accident

Topic

 


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In Episode 9 of Season 3, we talk about how best to use your clients
to help you build your business

Mini Announcement:
We are going weekly

Here you hear us discuss

  • “Make assurance doubly sure” (Shakespeare)
  • Imperfect start
  • Introducing ourselves – Roger as molicules – Paul’s a Citizen of the Internet
  • Republic of Work is a brand new …  [list of features]
  • Three word strapline:  “START – BUILD – GROW”
  • Pay a royalty
  • Shall we make an episode on each of the three words
  • David & Goliath by Malcolm Gladwell
  • How do you go from being unknown to becoming a household name? 
  • Robert Scoble is in the building as keynote speaker for #Mavric2017
  • There’s a good chance Republic of Work will become known

Insight
When you’re unknown you may be tempted to cheat

We go on to discuss

  • Start with a BANG, make a big noise
  • Product placement  – Nespresso
  • Move in next to @GaryVee, Richard Branson, Mark Zuckerberg, Elon Musk
  • But – Is it genuine to use the reputation of another to build awareness of you?
  • You could be misconstrued
  • Your value-sets could be aligned
  • One product
  • Benefit other users
  • Trade off the name

Insight
We’re not into clever marketing

 

  • Risk of association : like ‘we’re close to the biggest polluter & child labour user
  • You might change them
  • Paul got outraged : he saw people putting a list of clients on their website – old clients, tiny work, borrowing their branding, sharp practice, deliberately misleading, like LinkedIn contacts
  • Paul’s never seen anyone write about this
  • How to use your list of clients in a genuinely attractive way – to gain trust & showcase your work
  • Imagine you’ve worked for Bank of Ireland
  • Make it clear
  • Potential investors would probe for details, do due diligence

    Cameo visit of Donal Cahalane (‘DC’ to all) CEO
    – gave us stickers from Republic of Work – hot off the press
    – his vision – his plans

  • What to do:
    (1) Put a description of the project on your website
    (2) Blog about the work and provide context for the work with each client
    (3) Get search engines to pick up  your stories
    (4) Tell other startup how you got the work and did it
    (5) Show prospective clients how you work
  • Think of your case studies as stories:
    Once upon a time,
    a long time before …
    and while…
    we used to think
    …and
    The problems we were going to solve were …

Insight
Be ready for a new business idea to pop up

  • Breakthrough for Show And Tell Communications
  • The plan burst through ”
    (1) Let me interview & record you
    (2) 
    Transcribe the audio
    (3) Treat it as a mini-podcast
    (4) Show that ShowandTell Communications produce podcasts
  • A new business venture for BusinessJazz = audio stories for websites:  we’ll visit your company, we help you tell the story behind the business & how it works, you’ll show examples of the service you sell

    No alarm clock this week

  • Summary of this podcast outcome:
    (1) A new business venture for BusinessJazz Services
    (2) BJS got from Zero to One
    (3) Clarity about how to present work you’ve done – genuinely

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Appeal to our supporters :
Please tell one other person
about #BusinessJazzPodcast
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Our best advice:

(1) Make a noise when you first start  – use an amplifier

(2) Tell stories about jobs you’ve done – always put work in context

(3) Don’t be afraid of telling your own  origin story

(4) Hire “BusinessJazz Services” to create audio stories for your company

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We spoke fondly of

  • Republic of Work
  • Robert Scoble
  • David and Goliath
  • Enterprise Ireland
  • Logitech
  • MARVIC2017
  • Nespresso
  • Gary Vaynerchuk
  • Richard Branson
  • Mark Zuckerberg
  • Elon Musk
  • Bank of Ireland
  • LinkedIn
  • Donal Cahalane (the DC)
  • Microsoft
  • From Zero to One
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Let’s work together – fondly – contact us
@rogeroverall
@omaniblog
@bizjazzpodcast
Show & Tell Communications
BusinessJazz.net