Mizspellinz and How to Name Your Company

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Podcasting from Cork Ireland, for 35 minutes
you’ll hear Roger Overall & Paul O’Mahony
talking about name-calling

Topic
How should you name your company?

 

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In Episode 11 of Season 3
we discuss:

  • Amazon Alexa
  • Case study : why Alexa appeals to one family (Bernie Goldbach family story) 1.20
  • How to  make a new product genuinely attractive today  (2:00)
  • Internet of things – increasing suspicions (2:20)
  • Need for positive stories
  • How Alexa can be another member of the family (3:00)
  • Never call your child Alexa (4:05)
  • What about people called Alexa?
  • What would Alexei Sayle do? (4:40)

Insight
What’s in a name? that which we call a rose
By any other name would smell as sweet;

  • Naming your product
  • Call it after a famous person?  (they’ll have to talk about it) (5:00)
  • “Richard” would  be a disaster

How do you make your product appealing?  (6:08)

  • Naming your product is very important
  • Recent blog post “How to start a business
  • How to steal reputation and other dirty tricks‘ appeals to our listeners  (6:50)

Funny unpronounceable names we discuss:

  • HOKA11 (running shoe manufacturers)  – ‘HOKA one one’
  • NIKE – Nikon – Adidas – Tomato – Schedule
  • Name your company
  • how to name it without getting into complications (9:00)
  • Do you need a confusing name or a clear one? (9:40)

Insight
The Company name is irrelevant

  • General rule
  • It’s crazy for a Startup to have a sexy obscure name  (10:30)
  • Obliquity‘ (Book by John Kaye found on Roger’s bookshelf) won’t do
  • What Robert Scoble said to Paul  at Dublin WebSummit  (11:40)
  • Straplines are what matters (12:00)
  • Pronounce NGINX

Insight
If you want people to talk about you
have a name they can say

Roger’s Story:

  • How ‘Show & Tell Communications‘ was named (13:15)
  • ‘Republic of Work’ name + ambitions (14:00)
  • General rule:
    (1) When you name your business – have a name that explains what the business does (14:30)
    (2) If you have a good strapline, the name doesn’t matter much
  • A short pithy phrase not a boring one

Announcement 

‘BusinessJazz Services’ was born on BusinessJazz Podcast 
What BusinessJazz Services offers to clients (18:30)

 

  • Product name : what Amazon did
  • Back to Alexa: Is Alexa a female name?
  • McDonald’s

    Insight
    Be sure to have a big strap

 

  • What to do when you’re naming your product
  • Long term best way:
    (1)  Start with the brand
    (2) Think of the company name & product name later
    (3) Decide on your strapline before you name the company
    (4) Research Straplines others are using
  • More of Roger’s business story:
  • “How we got to ‘Show & Tell Communications'”
  • Children know the difference between ‘Show’ & ‘Tell’
  • Playfulness & Light
  • Apple was first called ‘Apple Computer, Inc’
  • IBM was ‘Computing – Tabulating – Recording Company (CTR)
  • Acronyms as names
  • Passing reference to the artist formerly known as Prince (TAFKAP)

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We offer you our best advice: 

1. After branding your business,  adopt a strapline

2. Don’t make us guess what you do

3.  Make your company & product  name pronounceable

4. Check out the cross-cultural associations

 

 

——————–

Appeal to our supporters :

Please tell one other person

about #BusinessJazzPodcast

_______________________

We spoke fondly of

Amazon Alexa
Bernie Goldbach
Alexei Sayle
HOKA one one
NIKE
Nikon
Adidas
John Kaye (author of ‘Obliquity’)
Robert Scoble
NGINX
Show & Tell Communications
Republic of Work
Apple
IBM
Prince
________________________

Let’s work together – fondly

@rogeroverall

@omaniblog +353872911982

@bizjazzpodcast

@mcfontaine. Www.audiowrangler.co.uk

Businessjazz.net

 

How to start a new business

Podcasting from Cork Ireland, for 33 minutes you’ll hear
Roger Overall & Paul O’Mahony start a new business by accident

Topic

 


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In Episode 9 of Season 3, we talk about how best to use your clients
to help you build your business

Mini Announcement:
We are going weekly

Here you hear us discuss

  • “Make assurance doubly sure” (Shakespeare)
  • Imperfect start
  • Introducing ourselves – Roger as molicules – Paul’s a Citizen of the Internet
  • Republic of Work is a brand new …  [list of features]
  • Three word strapline:  “START – BUILD – GROW”
  • Pay a royalty
  • Shall we make an episode on each of the three words
  • David & Goliath by Malcolm Gladwell
  • How do you go from being unknown to becoming a household name? 
  • Robert Scoble is in the building as keynote speaker for #Mavric2017
  • There’s a good chance Republic of Work will become known

Insight
When you’re unknown you may be tempted to cheat

We go on to discuss

  • Start with a BANG, make a big noise
  • Product placement  – Nespresso
  • Move in next to @GaryVee, Richard Branson, Mark Zuckerberg, Elon Musk
  • But – Is it genuine to use the reputation of another to build awareness of you?
  • You could be misconstrued
  • Your value-sets could be aligned
  • One product
  • Benefit other users
  • Trade off the name

Insight
We’re not into clever marketing

 

  • Risk of association : like ‘we’re close to the biggest polluter & child labour user
  • You might change them
  • Paul got outraged : he saw people putting a list of clients on their website – old clients, tiny work, borrowing their branding, sharp practice, deliberately misleading, like LinkedIn contacts
  • Paul’s never seen anyone write about this
  • How to use your list of clients in a genuinely attractive way – to gain trust & showcase your work
  • Imagine you’ve worked for Bank of Ireland
  • Make it clear
  • Potential investors would probe for details, do due diligence

    Cameo visit of Donal Cahalane (‘DC’ to all) CEO
    – gave us stickers from Republic of Work – hot off the press
    – his vision – his plans

  • What to do:
    (1) Put a description of the project on your website
    (2) Blog about the work and provide context for the work with each client
    (3) Get search engines to pick up  your stories
    (4) Tell other startup how you got the work and did it
    (5) Show prospective clients how you work
  • Think of your case studies as stories:
    Once upon a time,
    a long time before …
    and while…
    we used to think
    …and
    The problems we were going to solve were …

Insight
Be ready for a new business idea to pop up

  • Breakthrough for Show And Tell Communications
  • The plan burst through ”
    (1) Let me interview & record you
    (2) 
    Transcribe the audio
    (3) Treat it as a mini-podcast
    (4) Show that ShowandTell Communications produce podcasts
  • A new business venture for BusinessJazz = audio stories for websites:  we’ll visit your company, we help you tell the story behind the business & how it works, you’ll show examples of the service you sell

    No alarm clock this week

  • Summary of this podcast outcome:
    (1) A new business venture for BusinessJazz Services
    (2) BJS got from Zero to One
    (3) Clarity about how to present work you’ve done – genuinely

——————–
Appeal to our supporters :
Please tell one other person
about #BusinessJazzPodcast
______________________

Our best advice:

(1) Make a noise when you first start  – use an amplifier

(2) Tell stories about jobs you’ve done – always put work in context

(3) Don’t be afraid of telling your own  origin story

(4) Hire “BusinessJazz Services” to create audio stories for your company

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We spoke fondly of

  • Republic of Work
  • Robert Scoble
  • David and Goliath
  • Enterprise Ireland
  • Logitech
  • MARVIC2017
  • Nespresso
  • Gary Vaynerchuk
  • Richard Branson
  • Mark Zuckerberg
  • Elon Musk
  • Bank of Ireland
  • LinkedIn
  • Donal Cahalane (the DC)
  • Microsoft
  • From Zero to One
    ________________________

Let’s work together – fondly – contact us
@rogeroverall
@omaniblog
@bizjazzpodcast
Show & Tell Communications
BusinessJazz.net