Catastrophes are highly desirable

Podcasting from Cork Ireland
Paul O’Mahony & Roger Overall
discuss disasters.

Recorded in Republic of Work, Cork City centre.

The podcast starts with Roger & Paul describing what happened the last time they recorded the podcast.

A disaster.

The episode was lost : the recording equipment failed.

That ‘catastrophe’ led to discussion about

“What should a company do when it has a major failure?”

All businesses have failures
– you have to pick yourself up (2:30)

What to do when you have a major disaster (a huge screw-up) – and you want to remain genuinely attractive?

BusinessJazz-S4E5-Cartoon-StarWars (2)

There’s evidence that when things go wrong – providing you recover well – you become even more attractive to customers. (3:20)

People think you’re human
We all fail.
But because of the way you recovered…

Your client is a human being as well.

You can easily imagine the worst.
However, the reaction may not be anger – may be one of understanding.

Roger’s story about his father’s mistake. How he learned from the experience. “What are we going to do about it?” – this is the big question. (6:45)

When this is the focus
(1) Employee doesn’t feel so horrible, they can continue to do their job
(2) No energy is wasted on feeling bad, shouting – all energy is directed to solving the problem.

There is slight reference to “A no – blame culture”. (8:00)

Roger’s big recommendation:

There are three questions that need to be asked when things go wrong

(1) Why did it happen?
(2) What have you learned from what went wrong?

(At Business Jazz – we had a faulty kit, we weren’t monitoring the audio, there was an intermittent fault. We weren’t monitoring the audio throughout the whole podcast.

(3) How do we move on? What’s our action plan?

(At Business Jazz, we had a ‘small’ problem – we moved on before we sorted the problem and that led to a much bigger problem.)

Paul asks:

What if the disaster is big and the cost of fixing it for ever is too high?
Should you be going out of business? (14:15 )

This led to discussion of
– Example of travel to Mars…
– Use of Disclaimers
– Insurance to cover failure to deliver.

Plus even more discussion of the experience Roger had with Air Canada & Aer Lingus – on his way to Vancouver, Canada.

The cost of guarantees

Aer Lingus wasn’t able to guarantee …

Big praise for Heathrow Airport website is excellent : tells you how to transfer. (19:00)

Big emphasis on the importance of really good clear information – presented in a friendly language.

Go to Heathrow.

Paul & Roger say they’ll put the Air Canada email up in shownotes.

Paul sent a tweet with a link to the last episode of Business Jazz to Air Canada – but there’s no guarantee the CEO got it.

Humourous chat about Air Canada.

Any other disasters? (24:50)

Exxon Valdez oil spill is discussed.

Elevator pitch: New TV program Roger would like to make.

Roger tells ” Do nothing – let the sea clean up”
Better than throwing chemicals over the oil. Adding to polution.

Oil is of nature – not synthetic.

“We’re not here to tell people how to clear up an oil slick”

How to communicate that to the public in a way that will persuade the public you’re being responsible:

1. Be seen to be doing something
2. Do what you can for wildlife
3. Educate people (For example: Why do you think we’re transporting oil?)

What caused the oil spill?
A meteorite fell to earth theory

If you have thoughts about oil spills, please get in touch

An experiment to try at home: Spill olive oil on water & clean it up.
Roger’s tip – use lemon juice

Contact us please at BusinessJazz.net.

Values & Personality Make You Strong

___________

Podcasting from Cork Ireland,
for 29 minutes you’ll hear
Roger Overall & Paul O’Mahony
riff off each other,
playing  “Loving values make you strong”

Topic
Avoid working with the wrong people


________________
In Episode 14 of Season 3,
we help you get into bed with the right people.
We want you to become more genuinely attractive in business today

We discuss 

  • Bonuses for bankers (0:45)
  • Executives in prison (1:20)
  • Local bank managers (2:20)
  • Republic of Work (2:40)
  • Richie Boucher (3:20)
  • BusinessJazz in the boardroom (3:50)
  • Jonathan Amm & ChangeAgents Branding (5:00)
  • Fianna Fáil (5:30)
  • Guinness & Diageo & Craft beer (5:45)
  • Roman Catholic Church (6:20)

We also discuss ….

  • “What are our values?” (7:35)
  • List of values (8:20)
  • The ‘Grumpy’ Company, Snow White & Rudolf’s Reindeers (8:30)
  • “Arthur” – the film (9:18)
  • “Would you work for a company you don’t like?” (9:50)
  • Incompatible values
  • You can’t do your best work …(10:45)
  • Personality clicks (11:08)
  • “Can you do your best work if you don’t like the client?” (12:15)

And also …

  • “What if a client isn’t in your ideal sector?” (13:15)
  • FinTech business (14:01)
  • How & why Show&Tell Communications came to work with a financial company (14:15)
  • Aligning values
  • “I’ll never be financially independent.” (15:25)
  • “I like them, they’re nice people”
  • “You have a baggage-free perspective.”
  • Advantages of having been a journalist (16:30)
  • “Where will I find my ideal client?”
  • “We help people who want to do good – make the world a better place”.

We focus on running & content marketing …

  • Roger wants to focus on the “running community” (18:45)
  • Jamil Coury (Run Steep Get High)
  • Aravaipa Running in Phoenix (19:30)
  • How he does content marketing:
  • (1) news show about ultra running : things going on in your sector via You Tube & podcasting
  • (2) Podcasting live on Instagram, Facebook & You Tube
  • (3) Daily vlog with tips – how you  can become a better (anything) (22:50)

___________
What you can do  [w
e offer you our best advice]

  • Connecting with your target audience brilliantly (24:30)
  • Use humour as a way to raise business issues
  • Three key questions to ask
    • How well do our values fit?
    • How well do our personalities click?
    • How do your knowledge & experience fit with the client?
    • Plus: the shocking answer The less you know about us, the better you’ll be for us

——————–
Appeal
to our supporters :
Please tell one other person
about #BusinessJazzPodcast
________________________

Let’s work together – fondly

Roger Overall
@rogeroverall Show&Tell Communications (+ Stierkater.com – running & cartoons)

Paul O’Mahony
@omaniblog BusinessJazz Services @bizjazzpodcast

Mark Cotton
@mcfontaine. Www.audiowrangler.co.uk
– for your audio requirements – Bletchley Park Podcast 

 

Mizspellinz and How to Name Your Company

___________

Podcasting from Cork Ireland, for 35 minutes
you’ll hear Roger Overall & Paul O’Mahony
talking about name-calling

Topic
How should you name your company?

 

________________

In Episode 11 of Season 3
we discuss:

  • Amazon Alexa
  • Case study : why Alexa appeals to one family (Bernie Goldbach family story) 1.20
  • How to  make a new product genuinely attractive today  (2:00)
  • Internet of things – increasing suspicions (2:20)
  • Need for positive stories
  • How Alexa can be another member of the family (3:00)
  • Never call your child Alexa (4:05)
  • What about people called Alexa?
  • What would Alexei Sayle do? (4:40)

Insight
What’s in a name? that which we call a rose
By any other name would smell as sweet;

  • Naming your product
  • Call it after a famous person?  (they’ll have to talk about it) (5:00)
  • “Richard” would  be a disaster

How do you make your product appealing?  (6:08)

  • Naming your product is very important
  • Recent blog post “How to start a business
  • How to steal reputation and other dirty tricks‘ appeals to our listeners  (6:50)

Funny unpronounceable names we discuss:

  • HOKA11 (running shoe manufacturers)  – ‘HOKA one one’
  • NIKE – Nikon – Adidas – Tomato – Schedule
  • Name your company
  • how to name it without getting into complications (9:00)
  • Do you need a confusing name or a clear one? (9:40)

Insight
The Company name is irrelevant

  • General rule
  • It’s crazy for a Startup to have a sexy obscure name  (10:30)
  • Obliquity‘ (Book by John Kaye found on Roger’s bookshelf) won’t do
  • What Robert Scoble said to Paul  at Dublin WebSummit  (11:40)
  • Straplines are what matters (12:00)
  • Pronounce NGINX

Insight
If you want people to talk about you
have a name they can say

Roger’s Story:

  • How ‘Show & Tell Communications‘ was named (13:15)
  • ‘Republic of Work’ name + ambitions (14:00)
  • General rule:
    (1) When you name your business – have a name that explains what the business does (14:30)
    (2) If you have a good strapline, the name doesn’t matter much
  • A short pithy phrase not a boring one

Announcement 

‘BusinessJazz Services’ was born on BusinessJazz Podcast 
What BusinessJazz Services offers to clients (18:30)

 

  • Product name : what Amazon did
  • Back to Alexa: Is Alexa a female name?
  • McDonald’s

    Insight
    Be sure to have a big strap

 

  • What to do when you’re naming your product
  • Long term best way:
    (1)  Start with the brand
    (2) Think of the company name & product name later
    (3) Decide on your strapline before you name the company
    (4) Research Straplines others are using
  • More of Roger’s business story:
  • “How we got to ‘Show & Tell Communications'”
  • Children know the difference between ‘Show’ & ‘Tell’
  • Playfulness & Light
  • Apple was first called ‘Apple Computer, Inc’
  • IBM was ‘Computing – Tabulating – Recording Company (CTR)
  • Acronyms as names
  • Passing reference to the artist formerly known as Prince (TAFKAP)

_________________

 

We offer you our best advice: 

1. After branding your business,  adopt a strapline

2. Don’t make us guess what you do

3.  Make your company & product  name pronounceable

4. Check out the cross-cultural associations

 

 

——————–

Appeal to our supporters :

Please tell one other person

about #BusinessJazzPodcast

_______________________

We spoke fondly of

Amazon Alexa
Bernie Goldbach
Alexei Sayle
HOKA one one
NIKE
Nikon
Adidas
John Kaye (author of ‘Obliquity’)
Robert Scoble
NGINX
Show & Tell Communications
Republic of Work
Apple
IBM
Prince
________________________

Let’s work together – fondly

@rogeroverall

@omaniblog +353872911982

@bizjazzpodcast

@mcfontaine. Www.audiowrangler.co.uk

Businessjazz.net

 

How to manage change properly


___________
Podcasting from Cork Ireland, for 26 minutes you’ll hear
Roger Overall & Paul O’Mahony talking about
how to manage change properly
– without screwing-up

Topic
Transforming your business model

________________
In Episode 10 of Season 3, we chat about big stuff
– nothing trivial

Mini Announcement:
We’re now weekly

BusinessJazz begins here 
  • Introducing ourselves (0:55)
  • Introducing AnchorFM (2:35)
  • Credibility of Audio v Video (3:45)
  • History of Paul on Anchor (4:00)
  • Advantages of Audio (4:30)
  • Examples of what you can do on Anchor (4:55)
  • Humanity of Anchor (6:00)
  • Strength of community (6:20)
  • What the Founders of AnchorFM did (6:40)
  • SXSW – South By South West (7:30)
  • Result (7:58)
Insight:

We all need an Anchor

We move on 
  • Cobbler’s Shop changes the business (8:30)
  • Radical change to your business (9:15)
  • How to communicate big change properly (10:25)
  • Give warning to customers
  • Brand Advocates (13:55)
  • Community becomes a Commodity
  • Audioboo to Audioboom
  • Summary of key points (15:15)

Insight

For goodness sake,
Communicate with a Capital sea 
– your life depends on it.
(A U Thority)

Stories of success
  • How to communicate from both sides (16:15)
  • Roger’s accountant story (17:45)
  • Handholding like Avie Uniglicht for AnchorFM
  • An elegant solution that keeps customers on board (22:00)
  • Apple are leaving the computer business’ (23:50)
  • Republic of Work in Cork

——————–
Appeal to our supporters :
Please tell one other person
about #BusinessJazzPodcast
______________________

We offer you our best advice

  • Give warning in plenty of time
  • Inform people about why the change is necessary
  • Tell people what will happen
  • Say when the change will come
  • Provide help during time of transition
  • Don’t rely on volunteers to handhold
  • Ensure others don’t communicate the message for you

_______________________
During this episode, Roger & Paul spoke fondly of

  • Show & Tell Communications
  • AnchorFM
  • SXSW
  • Casey Neistat
  • Beme
  • CNN
  • Pogoplug
  • AudioboomFM
  • Avie Uniglicht (aSKaVIE – your tech concierge)
  • Apple
  • Republic of Work

________________________
Let’s work together – fondly
@rogeroverall
@omaniblog
@bizjazzpodcast
@mcfontaine (The Audio Wrangler)

How to sell parking spaces to customers who want to marry you

Podcasting from a moving car in Cork Ireland, for 34 minutes
you’ll hear Roger Overall & Paul O’Mahony
talk about a sales funnel to
Help you overcome customer resistance

________________
In Episode 8 of Season 3, we address a problem every sales-person
knows much too well

We start with a shock

Podcasting from Cork
We’re in Paul’s small 2008 Audi.  Driving gingerly along narrow streets – in between parked cars – waving to barbers & hair stylists – without jumping any traffic lights.

This is first time we’ve recorded  BusinessJazz Podcast in a mobile studio.

Paul’s broke the law – Roger aided & abetted.

You hear us chatting about …

  • Why we’re recording on the move
  • Republic of Work  (1.10) – it’s not just for startups  (2.00)
  • Remember the Republic of Work needs to be genuinely attractive
  • I can’t find anything wrong with Republic of Work.” (Roger)
  • The Cafe @ Blackrock Castle Observatory was our spiritual home (3.00)
  • Today we’re driving towards a business community centre (3.35)
  • Remember every business needs to sell: certainly Republic of Work needs to sell what it offers to its ideal customers
  • There’s a rumour there might be poetry in business (4.10)
  • Remember “Be both Attractive & Sell” –  or else your business will fail to fly  (4.25)
  • Cork City roads are not attractive enough  (4.45)
  • Barbers & hair-dressers  (4.55)

Insight

Drive your business forward 

We get stuck into selling…

  • Introducing The Sales Funnel (5.20)
  • Journey “From Awareness to Selling” (5.50)
  • Who do you want to know you exist? (6.45)
  • Who has “Desire to solve a problem now” (7.10)
  • You have to find out “Who’s ready & able to go ahead?” (7.40)
  • When do you say “Here I am – I can solve your problem, as quickly as you need“? (8.25)
  • What’s your  Quality Standard ? (9.30)
  • What is Good Value For Money  (GVFM) ? (9.45)
  • Clients that want to marry you… (10.20)
  • 6 things top class “used car sales people” find out (11.20)
  • “In the old days...” (12:00)
  • The best sales people send you to another supplier (12:45)
  • How to become trustworthy  (13.30)

Insight

Sell yourself a funnel 

Parking in Cork 

  • How to listen to a potential customer (14.20)
  • Be a “good nice likable person” – establish rapport (15.00)
  • How to build depth of friendship
  • Be friendly (15.40)
  • People like before they buy
  • Gather information to guide you towards making a sale (16.20)
  • Either a Rolls Royce or a Mini may do (16.40)
  • “If you can’t make a sale –  make a good reputation
  • Illegal moving of a traffic cone (17.30)
  • Risk assessment said it was safe to move it one  metre (18.10)
  • Make space in crowded market / parking place (19.10)
  • Create your own space (1920)
  • Innovative law-breaking  (19.50)
  • Summary (20.28)

Insight

Be attractive as a mover & shaker

  • How to address unspoken reservations (2055)
  • Matching your competitors (21.25)
  • People have doubts (21.45)
  • Being let down nicely (22.05)
  • Overcoming doubt
  • Satisfaction guaranteed  (22.15)
  • Trusting & Liking (22.25)
  • Money back guarantee (23.35)
  • “Send us back the wrapper” rant (24.00)
  • Valueless guarantees

Insight

There is always something hidden

  • The half-drunk bottle story (24.35)
  • Lifetime value of a transaction in a supermarket (25.00)
  • The €40K transaction
  • Imagine filming people entering a supermarket…
  • Without a quibble (27.25)
  • Wine Corks  v Screw-tops (28.10)
  • Recycling plastic stoppers (28.20)
  • The cork trees in Spain are dying (29.00)
  • How to open a bottle without a screwdriver (29.15)
  • Cork School of Music 29.45

Insight

That bottle of Rioja is worth €40,000

The next question:

  • May we Podcast from Republic of Work in future?

——————–
Appeal to our supporters :
Please tell one person
about #BusinessJazzPodcast
______________________

Our 4 best bits of advice

  • Use a Sales Funnel
  • First be trusted & loved
  • Rapport reigns – foster & nurture it
  • Show you’re trustworthy – the most genuinely attractive supplier

________________________

Let’s work together – fondly
@rogeroverall Show and Tell Communications
@omaniblog on Twitter – Phone Paul
@bizjazzpodcast Leave comment on businessjazz.net
@mcfontaine Mark Cotton (sound)  AudioWrangler

We’ll be back next week