Values & Personality Make You Strong

___________

Podcasting from Cork Ireland,
for 29 minutes you’ll hear
Roger Overall & Paul O’Mahony
riff off each other,
playing  “Loving values make you strong”

Topic
Avoid working with the wrong people


________________
In Episode 14 of Season 3,
we help you get into bed with the right people.
We want you to become more genuinely attractive in business today

We discuss 

  • Bonuses for bankers (0:45)
  • Executives in prison (1:20)
  • Local bank managers (2:20)
  • Republic of Work (2:40)
  • Richie Boucher (3:20)
  • BusinessJazz in the boardroom (3:50)
  • Jonathan Amm & ChangeAgents Branding (5:00)
  • Fianna Fáil (5:30)
  • Guinness & Diageo & Craft beer (5:45)
  • Roman Catholic Church (6:20)

We also discuss ….

  • “What are our values?” (7:35)
  • List of values (8:20)
  • The ‘Grumpy’ Company, Snow White & Rudolf’s Reindeers (8:30)
  • “Arthur” – the film (9:18)
  • “Would you work for a company you don’t like?” (9:50)
  • Incompatible values
  • You can’t do your best work …(10:45)
  • Personality clicks (11:08)
  • “Can you do your best work if you don’t like the client?” (12:15)

And also …

  • “What if a client isn’t in your ideal sector?” (13:15)
  • FinTech business (14:01)
  • How & why Show&Tell Communications came to work with a financial company (14:15)
  • Aligning values
  • “I’ll never be financially independent.” (15:25)
  • “I like them, they’re nice people”
  • “You have a baggage-free perspective.”
  • Advantages of having been a journalist (16:30)
  • “Where will I find my ideal client?”
  • “We help people who want to do good – make the world a better place”.

We focus on running & content marketing …

  • Roger wants to focus on the “running community” (18:45)
  • Jamil Coury (Run Steep Get High)
  • Aravaipa Running in Phoenix (19:30)
  • How he does content marketing:
  • (1) news show about ultra running : things going on in your sector via You Tube & podcasting
  • (2) Podcasting live on Instagram, Facebook & You Tube
  • (3) Daily vlog with tips – how you  can become a better (anything) (22:50)

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What you can do  [w
e offer you our best advice]

  • Connecting with your target audience brilliantly (24:30)
  • Use humour as a way to raise business issues
  • Three key questions to ask
    • How well do our values fit?
    • How well do our personalities click?
    • How do your knowledge & experience fit with the client?
    • Plus: the shocking answer The less you know about us, the better you’ll be for us

——————–
Appeal
to our supporters :
Please tell one other person
about #BusinessJazzPodcast
________________________

Let’s work together – fondly

Roger Overall
@rogeroverall Show&Tell Communications (+ Stierkater.com – running & cartoons)

Paul O’Mahony
@omaniblog BusinessJazz Services @bizjazzpodcast

Mark Cotton
@mcfontaine. Www.audiowrangler.co.uk
– for your audio requirements – Bletchley Park Podcast 

 

Mizspellinz and How to Name Your Company

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Podcasting from Cork Ireland, for 35 minutes
you’ll hear Roger Overall & Paul O’Mahony
talking about name-calling

Topic
How should you name your company?

 

________________

In Episode 11 of Season 3
we discuss:

  • Amazon Alexa
  • Case study : why Alexa appeals to one family (Bernie Goldbach family story) 1.20
  • How to  make a new product genuinely attractive today  (2:00)
  • Internet of things – increasing suspicions (2:20)
  • Need for positive stories
  • How Alexa can be another member of the family (3:00)
  • Never call your child Alexa (4:05)
  • What about people called Alexa?
  • What would Alexei Sayle do? (4:40)

Insight
What’s in a name? that which we call a rose
By any other name would smell as sweet;

  • Naming your product
  • Call it after a famous person?  (they’ll have to talk about it) (5:00)
  • “Richard” would  be a disaster

How do you make your product appealing?  (6:08)

  • Naming your product is very important
  • Recent blog post “How to start a business
  • How to steal reputation and other dirty tricks‘ appeals to our listeners  (6:50)

Funny unpronounceable names we discuss:

  • HOKA11 (running shoe manufacturers)  – ‘HOKA one one’
  • NIKE – Nikon – Adidas – Tomato – Schedule
  • Name your company
  • how to name it without getting into complications (9:00)
  • Do you need a confusing name or a clear one? (9:40)

Insight
The Company name is irrelevant

  • General rule
  • It’s crazy for a Startup to have a sexy obscure name  (10:30)
  • Obliquity‘ (Book by John Kaye found on Roger’s bookshelf) won’t do
  • What Robert Scoble said to Paul  at Dublin WebSummit  (11:40)
  • Straplines are what matters (12:00)
  • Pronounce NGINX

Insight
If you want people to talk about you
have a name they can say

Roger’s Story:

  • How ‘Show & Tell Communications‘ was named (13:15)
  • ‘Republic of Work’ name + ambitions (14:00)
  • General rule:
    (1) When you name your business – have a name that explains what the business does (14:30)
    (2) If you have a good strapline, the name doesn’t matter much
  • A short pithy phrase not a boring one

Announcement 

‘BusinessJazz Services’ was born on BusinessJazz Podcast 
What BusinessJazz Services offers to clients (18:30)

 

  • Product name : what Amazon did
  • Back to Alexa: Is Alexa a female name?
  • McDonald’s

    Insight
    Be sure to have a big strap

 

  • What to do when you’re naming your product
  • Long term best way:
    (1)  Start with the brand
    (2) Think of the company name & product name later
    (3) Decide on your strapline before you name the company
    (4) Research Straplines others are using
  • More of Roger’s business story:
  • “How we got to ‘Show & Tell Communications'”
  • Children know the difference between ‘Show’ & ‘Tell’
  • Playfulness & Light
  • Apple was first called ‘Apple Computer, Inc’
  • IBM was ‘Computing – Tabulating – Recording Company (CTR)
  • Acronyms as names
  • Passing reference to the artist formerly known as Prince (TAFKAP)

_________________

 

We offer you our best advice: 

1. After branding your business,  adopt a strapline

2. Don’t make us guess what you do

3.  Make your company & product  name pronounceable

4. Check out the cross-cultural associations

 

 

——————–

Appeal to our supporters :

Please tell one other person

about #BusinessJazzPodcast

_______________________

We spoke fondly of

Amazon Alexa
Bernie Goldbach
Alexei Sayle
HOKA one one
NIKE
Nikon
Adidas
John Kaye (author of ‘Obliquity’)
Robert Scoble
NGINX
Show & Tell Communications
Republic of Work
Apple
IBM
Prince
________________________

Let’s work together – fondly

@rogeroverall

@omaniblog +353872911982

@bizjazzpodcast

@mcfontaine. Www.audiowrangler.co.uk

Businessjazz.net

 

How to manage change properly


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Podcasting from Cork Ireland, for 26 minutes you’ll hear
Roger Overall & Paul O’Mahony talking about
how to manage change properly
– without screwing-up

Topic
Transforming your business model

________________
In Episode 10 of Season 3, we chat about big stuff
– nothing trivial

Mini Announcement:
We’re now weekly

BusinessJazz begins here 
  • Introducing ourselves (0:55)
  • Introducing AnchorFM (2:35)
  • Credibility of Audio v Video (3:45)
  • History of Paul on Anchor (4:00)
  • Advantages of Audio (4:30)
  • Examples of what you can do on Anchor (4:55)
  • Humanity of Anchor (6:00)
  • Strength of community (6:20)
  • What the Founders of AnchorFM did (6:40)
  • SXSW – South By South West (7:30)
  • Result (7:58)
Insight:

We all need an Anchor

We move on 
  • Cobbler’s Shop changes the business (8:30)
  • Radical change to your business (9:15)
  • How to communicate big change properly (10:25)
  • Give warning to customers
  • Brand Advocates (13:55)
  • Community becomes a Commodity
  • Audioboo to Audioboom
  • Summary of key points (15:15)

Insight

For goodness sake,
Communicate with a Capital sea 
– your life depends on it.
(A U Thority)

Stories of success
  • How to communicate from both sides (16:15)
  • Roger’s accountant story (17:45)
  • Handholding like Avie Uniglicht for AnchorFM
  • An elegant solution that keeps customers on board (22:00)
  • Apple are leaving the computer business’ (23:50)
  • Republic of Work in Cork

——————–
Appeal to our supporters :
Please tell one other person
about #BusinessJazzPodcast
______________________

We offer you our best advice

  • Give warning in plenty of time
  • Inform people about why the change is necessary
  • Tell people what will happen
  • Say when the change will come
  • Provide help during time of transition
  • Don’t rely on volunteers to handhold
  • Ensure others don’t communicate the message for you

_______________________
During this episode, Roger & Paul spoke fondly of

  • Show & Tell Communications
  • AnchorFM
  • SXSW
  • Casey Neistat
  • Beme
  • CNN
  • Pogoplug
  • AudioboomFM
  • Avie Uniglicht (aSKaVIE – your tech concierge)
  • Apple
  • Republic of Work

________________________
Let’s work together – fondly
@rogeroverall
@omaniblog
@bizjazzpodcast
@mcfontaine (The Audio Wrangler)

How to sell parking spaces to customers who want to marry you

Podcasting from a moving car in Cork Ireland, for 34 minutes
you’ll hear Roger Overall & Paul O’Mahony
talk about a sales funnel to
Help you overcome customer resistance

________________
In Episode 8 of Season 3, we address a problem every sales-person
knows much too well

We start with a shock

Podcasting from Cork
We’re in Paul’s small 2008 Audi.  Driving gingerly along narrow streets – in between parked cars – waving to barbers & hair stylists – without jumping any traffic lights.

This is first time we’ve recorded  BusinessJazz Podcast in a mobile studio.

Paul’s broke the law – Roger aided & abetted.

You hear us chatting about …

  • Why we’re recording on the move
  • Republic of Work  (1.10) – it’s not just for startups  (2.00)
  • Remember the Republic of Work needs to be genuinely attractive
  • I can’t find anything wrong with Republic of Work.” (Roger)
  • The Cafe @ Blackrock Castle Observatory was our spiritual home (3.00)
  • Today we’re driving towards a business community centre (3.35)
  • Remember every business needs to sell: certainly Republic of Work needs to sell what it offers to its ideal customers
  • There’s a rumour there might be poetry in business (4.10)
  • Remember “Be both Attractive & Sell” –  or else your business will fail to fly  (4.25)
  • Cork City roads are not attractive enough  (4.45)
  • Barbers & hair-dressers  (4.55)

Insight

Drive your business forward 

We get stuck into selling…

  • Introducing The Sales Funnel (5.20)
  • Journey “From Awareness to Selling” (5.50)
  • Who do you want to know you exist? (6.45)
  • Who has “Desire to solve a problem now” (7.10)
  • You have to find out “Who’s ready & able to go ahead?” (7.40)
  • When do you say “Here I am – I can solve your problem, as quickly as you need“? (8.25)
  • What’s your  Quality Standard ? (9.30)
  • What is Good Value For Money  (GVFM) ? (9.45)
  • Clients that want to marry you… (10.20)
  • 6 things top class “used car sales people” find out (11.20)
  • “In the old days...” (12:00)
  • The best sales people send you to another supplier (12:45)
  • How to become trustworthy  (13.30)

Insight

Sell yourself a funnel 

Parking in Cork 

  • How to listen to a potential customer (14.20)
  • Be a “good nice likable person” – establish rapport (15.00)
  • How to build depth of friendship
  • Be friendly (15.40)
  • People like before they buy
  • Gather information to guide you towards making a sale (16.20)
  • Either a Rolls Royce or a Mini may do (16.40)
  • “If you can’t make a sale –  make a good reputation
  • Illegal moving of a traffic cone (17.30)
  • Risk assessment said it was safe to move it one  metre (18.10)
  • Make space in crowded market / parking place (19.10)
  • Create your own space (1920)
  • Innovative law-breaking  (19.50)
  • Summary (20.28)

Insight

Be attractive as a mover & shaker

  • How to address unspoken reservations (2055)
  • Matching your competitors (21.25)
  • People have doubts (21.45)
  • Being let down nicely (22.05)
  • Overcoming doubt
  • Satisfaction guaranteed  (22.15)
  • Trusting & Liking (22.25)
  • Money back guarantee (23.35)
  • “Send us back the wrapper” rant (24.00)
  • Valueless guarantees

Insight

There is always something hidden

  • The half-drunk bottle story (24.35)
  • Lifetime value of a transaction in a supermarket (25.00)
  • The €40K transaction
  • Imagine filming people entering a supermarket…
  • Without a quibble (27.25)
  • Wine Corks  v Screw-tops (28.10)
  • Recycling plastic stoppers (28.20)
  • The cork trees in Spain are dying (29.00)
  • How to open a bottle without a screwdriver (29.15)
  • Cork School of Music 29.45

Insight

That bottle of Rioja is worth €40,000

The next question:

  • May we Podcast from Republic of Work in future?

——————–
Appeal to our supporters :
Please tell one person
about #BusinessJazzPodcast
______________________

Our 4 best bits of advice

  • Use a Sales Funnel
  • First be trusted & loved
  • Rapport reigns – foster & nurture it
  • Show you’re trustworthy – the most genuinely attractive supplier

________________________

Let’s work together – fondly
@rogeroverall Show and Tell Communications
@omaniblog on Twitter – Phone Paul
@bizjazzpodcast Leave comment on businessjazz.net
@mcfontaine Mark Cotton (sound)  AudioWrangler

We’ll be back next week