Podcasting from Cork Ireland,
for 35 minutes you’ll hear
Roger Overall & Paul O’Mahony talk business
The recording of this episode of Business Jazz Podcast was live streamed on Periscope from Republic of Work Cork Ireland.
[Please note: Roger was not paid
to say what you’ll hear him say on this episode]
How to be genuinely attractive in business today (GAIBT)
This week’s episode begins with P&R discussing what TODAY should be called.
BJ name’s taken already
T name is ambiguous
F is best
This is relevant because Before you name your company – who else has that name and dominates that space?
Don’t go for a name a criminal uses
F-day isn’t confusing – you can’t be attractive if you confuse people.
Words have resonances (F-day has all sorts of resonance). It’s fab, fantastic, fenomenal …
You get more f-words on our podcast
Ask yourself: What are our 3 words? The superlatives we own. Roger suggests that in a press release – use all the superlatives when referring to your company. Some journalists are lazy (tip for you).
Paul wonders: do you want rubbish written about you – like “BJ is a leading, professional, quality, award-winning…”?
What 3 words would you recommend?
fenomenal – factual – frisky
Advice P&J discuss:
Hire a big Research Team – spend 2.5 m – run 100 focus groups …
Are we going to get serious?
Imagine we aimed to podcast alert & attentive
their job is to communicate
what how why & outcome you could expect
you were an employee ambition to be change agent – make a difference and leave
coffee-makers make a difference
Is there anything going on in the world Roger?
Make a difference or leave
give people leeway to make a difference
Some companies have SOPs for everything – Scripts on screens – their own company Siri built-in to their communication stations.
Good example of a company doing something well
Not first time they’ve impressed Roger
American, San Fancisco Company – 53
You hear Roger tell “The 53 Story”
“Paper Drawing App”
Paper is a very human App
Others are clinical empty soul-less
Surprise – surprise : Roger says
“I use Paper”
53 is memorable company name.
Lots of detail & emotions in the 53 “Paper” story.
Is “Paper” a Challenger Brand to market-leader? (Pro Create & Adobe)
The 53 Story – warts & all
(1) The fall from grace of “Paper” … (in 2015)
Why did Paper add functionality to the App? Paul sketches a preposterous theory.
(2) Roger wrote a blogpost… (from a no-longer-happy man in Cork)
Said he was DISAPPOINTED
(3) Roger work up to an Email from Christopher Martin (53 product manager who oversaw the product development of ‘Paper3’)
“a very human email” out of the blue
(4) 53 Updated – transformed – the Paper App 3 months later
“amazing, great to have the App back”
(5) Roger is cartooning – building a career as cartoonist.
Roger was asked: “How do you do your cartoons?”
He wasn’t using a 53 Stylus until Charoline Weingardt got him one
applied ear 53 launched their own stylus “Pencil”
¢50 Charoline Weingardt artist had a Pencil – got one for r – one of first in E have have one.
Bad DISAPPOINTING news: Technological problems – wearing out too quickly – odd behaviour – trouble drawing with it – palm rejection didn’t work quirks- eraser didn’t work for me
I use Paper Magnus Stylus by; an Irish company
(6) Roger told the DISAPPOINTED story on Instagram
- a throw-away comment
(7) SHOCK & AWE – can we send you a replacement?
arrived additional nibs – it works brilliantly – better than the one I had
leapt in on a conversation
feint whisper on smedia -= got in touch – 2 years after last contact
fenomenal way of reading wea
– Paul says ’53 may take your story & put it on their website’
- Roger says “I wouldn’t mind. I grant 53 creative commons licence to use my story as you wish …
gushing fan of their product & company
Stories are better than key points
144,000 seconds – BJ book producedin 144k seconds ….
If you want to be genuinely attractive in business today (GAIBT):
(1) Do what people don’t expect
(2)Do what gets people saying “I don’t really deserve to be served by this business … Surely it’s only others who get this extraordinary service?
(3)Treat users in a ‘down-to-earth’ – ordinary – genuine – intelligent – way.
There’s a good chance you will be (GAIBT).
Ffnd & contact P&R on “BusinessJazz.net”
Find Roger Overall on “showandtellcommunications.neti”
Find Paul O’Mahony’s freshest bio there.
Find Paul live streaming as @omaniblog on Periscope.
‘OMANI’ = Outrageous Monsters Are Near Ireland.
Phone Paul – he’ll be very pleased to talk to you.
Last words you hear on this episode
“… Now look, you wonderful wonderful …