(series 5 episode 7)
A raw, unscripted, free-wheeling, wide-ranging and eclectic chat about “How to be genuinely attractive in business today”.
For people in business.
“Business” means you
- have a job
- own a commercial enterprise (profit & not-for-profit)
- work at anything (including housework).
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Weekly podcast by Roger Overall & Paul O’Mahony from Show&Tell Communications (HQ in Cork Ireland, trading in Ireland & UK) – available here, in iTunes and other places.
This episode begins with MISTAKES.
– The key point is to recover well.
Story No 1
is about Jack Nicholas (golfer) as told by Bob Rotella (golf coach) in one of his books.
– FORGET YOUR MISTAKES – after learning from them seems to be the message.
Paul: “I do not know what direction this podcast will go”.
Roger: “Is that because of your experience?”
Story No 2:
Heart Surgeon in USA at 93 years of age.
“How old will I be when I stop working for money?” says Roger
These guys work today :
Ridley Scott (born 1937, English film director & producer.
Warren Buffet (born 1930, American business magnate, investor, & philanthropist, serves as chairman & CEO of Berkshire Hathaway – Wiki)
Stan Lee (born 1922, American comic-book writer, editor, film executive producer, and publisher – Wiki))
Walt Disney Inc
Floyd Norman (born June 22, 1935) is an American animator, writer, and comic book artist – Wiki)
“People who retain experienced people make the business attractive” says Roger.
The Internet Age: Have the rules about how to do business changed? And if so, how much have they changed?
How recently did a business have to think about cashflow?
Example of Egyptian Pyramids.
Story No 3:
Jane Boyd’s father (in Canada) drove miles to build relationships.
“Automated relationships”
Story No 4:
Instagram Adverts.
The “Free” Economy.
Communications spoiled. Frequency makes the experience unattractive -say Roger.
Interrupting. Annoying.
How can we make our ads desired?
How can we make our ads relevant?
Story No 5:
Amazon interruptions.
Get me Ad-blocker …
Story No 6:
Waiter’s job is to interrupt – Lourdes Story
