EVERYONE YOU VALUE MAKES MISTAKES EVERY DAY

(series 5 episode 7)

A raw, unscripted, free-wheeling, wide-ranging and eclectic chat about “How to be genuinely attractive in business today”.
For people in business.
“Business” means you

  • have a job
  • own a commercial enterprise (profit & not-for-profit)
  • work at anything (including housework).
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    Weekly podcast by Roger Overall & Paul O’Mahony from Show&Tell Communications (HQ in Cork Ireland, trading in Ireland & UK) – available here, in iTunes and other places.

This episode begins with MISTAKES.

– The key point is to recover well.

Story No 1
is about Jack Nicholas (golfer) as told by Bob Rotella (golf coach) in one of his books.

– FORGET YOUR MISTAKES – after learning from them seems to be the message.

Paul: “I do not know what direction this podcast will go”.

Roger: “Is that because of your experience?”

Story No 2:
Heart Surgeon in USA at 93 years of age.

“How old will I be when I stop working for money?” says Roger
These guys work today :
Ridley Scott (born 1937, English film director & producer.
Warren Buffet (born 1930, American business magnate, investor, & philanthropist, serves as chairman & CEO of Berkshire Hathaway – Wiki)
Stan Lee (born 1922, American comic-book writer, editor, film executive producer, and publisher – Wiki))
Walt Disney Inc
Floyd Norman (born June 22, 1935) is an American animator, writer, and comic book artist – Wiki)

People who retain experienced people make the business attractive” says Roger.

The Internet Age: Have the rules about how to do business changed? And if so, how much have they changed?

How recently did a business have to think about cashflow?

Example of Egyptian Pyramids.

Story No 3:
Jane Boyd’s father (in Canada) drove miles to build relationships.

“Automated relationships”

Story No 4:
Instagram Adverts.

The “Free” Economy.

Communications spoiled. Frequency makes the experience unattractive -say Roger.

Interrupting. Annoying.

How can we make our ads desired?
How can we make our ads relevant?

Story No 5:
Amazon interruptions.

Get me Ad-blocker

Story No 6:
Waiter’s job is to interrupt – Lourdes Story

Values & Personality Make You Strong

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Podcasting from Cork Ireland,
for 29 minutes you’ll hear
Roger Overall & Paul O’Mahony
riff off each other,
playing  “Loving values make you strong”

Topic
Avoid working with the wrong people


________________
In Episode 14 of Season 3,
we help you get into bed with the right people.
We want you to become more genuinely attractive in business today

We discuss 

  • Bonuses for bankers (0:45)
  • Executives in prison (1:20)
  • Local bank managers (2:20)
  • Republic of Work (2:40)
  • Richie Boucher (3:20)
  • BusinessJazz in the boardroom (3:50)
  • Jonathan Amm & ChangeAgents Branding (5:00)
  • Fianna Fáil (5:30)
  • Guinness & Diageo & Craft beer (5:45)
  • Roman Catholic Church (6:20)

We also discuss ….

  • “What are our values?” (7:35)
  • List of values (8:20)
  • The ‘Grumpy’ Company, Snow White & Rudolf’s Reindeers (8:30)
  • “Arthur” – the film (9:18)
  • “Would you work for a company you don’t like?” (9:50)
  • Incompatible values
  • You can’t do your best work …(10:45)
  • Personality clicks (11:08)
  • “Can you do your best work if you don’t like the client?” (12:15)

And also …

  • “What if a client isn’t in your ideal sector?” (13:15)
  • FinTech business (14:01)
  • How & why Show&Tell Communications came to work with a financial company (14:15)
  • Aligning values
  • “I’ll never be financially independent.” (15:25)
  • “I like them, they’re nice people”
  • “You have a baggage-free perspective.”
  • Advantages of having been a journalist (16:30)
  • “Where will I find my ideal client?”
  • “We help people who want to do good – make the world a better place”.

We focus on running & content marketing …

  • Roger wants to focus on the “running community” (18:45)
  • Jamil Coury (Run Steep Get High)
  • Aravaipa Running in Phoenix (19:30)
  • How he does content marketing:
  • (1) news show about ultra running : things going on in your sector via You Tube & podcasting
  • (2) Podcasting live on Instagram, Facebook & You Tube
  • (3) Daily vlog with tips – how you  can become a better (anything) (22:50)

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What you can do  [w
e offer you our best advice]

  • Connecting with your target audience brilliantly (24:30)
  • Use humour as a way to raise business issues
  • Three key questions to ask
    • How well do our values fit?
    • How well do our personalities click?
    • How do your knowledge & experience fit with the client?
    • Plus: the shocking answer The less you know about us, the better you’ll be for us

——————–
Appeal
to our supporters :
Please tell one other person
about #BusinessJazzPodcast
________________________

Let’s work together – fondly

Roger Overall
@rogeroverall Show&Tell Communications (+ Stierkater.com – running & cartoons)

Paul O’Mahony
@omaniblog BusinessJazz Services @bizjazzpodcast

Mark Cotton
@mcfontaine. Www.audiowrangler.co.uk
– for your audio requirements – Bletchley Park Podcast