How to seduce your ideal client

This episode of Business Jazz Podcast is (mainly) about :

How to do an elevator pitch to the CEO of your ‘ideal potential client’.
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Podcasting from Cork Ireland
Paul O’Mahony & Roger Overall talk about
how to be genuinely attractive in business today
(GAIBT).

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There is no perfect way. You need to find your best way.

There are some essentials & some desirables.

You must

  • find out how to get in touch with the person afterwards
  • ensure they know how to contact you (if they want to).

BusinessJazz-S4-E4-Cartoon-800px (3)

Give us an example of a successful elevator pitch you’ve done Paul

Paul’s elevator pitch story: 
to an advertising agency director.
Paul eavesdropped on a conversation during a coffee break at a conference in Dublin. (The person in the queue was a director of Arks “one of Ireland’s longest-established agencies, with billings of £21 million (€27 million) in 1999 – up from £6 million in 1996”.)

The Guinness stout account was once held by Arks for more than 20 years.

What Paul did led to a contract to provide services to the agency – presentation skills training courses for account managers & creatives.

Learning:
A queue for coffee’s a great place to take the first step – to make a “memorable splash“.

P&R speculate how Michael Lynch AV3 Media (for example) could make a ‘memorable splash’ – introducing AV3 Media to new potential clients.

PLEASE NOTE:
The topic of Elevator Pitches emerged as a surprise during this podcast. P&R don’t decide beforehand what they’re going to focus on.
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A ‘business development’ news story :
ShowandTell Communications is in a situation.
Another podcast team are
(1) in difficult  & (2) looking for advice

Asked for advice, S&T offered a solution. The solution involved offering to do some work (audio-editing) – for free.

Because S&T want to be seen as genuinely attractive 

Our No 1 aim at Business Jazz Podcast is to
(1) Be Useful to Show&Tell Communications (our parent company)
[and equally at the same time]
(2) Be Useful to other businesses

That’s why we offered a trial – one piece of work – valuable but not a huge service.

Why a Trial period is a good idea: 
A trial piece of work. The advantage to both parties – being able to stop without losing face – time to get to know each other & see whether both like working together.

In this case, it’s important to clarify the quality of the audio-editing needed – before quoting or agreeing a fee for the service.

You’ll hear lots of chat about editing audio – the tricky work involved in removing background sounds – how it can take a long time to remove sounds entirely.

[There’s short reference to sound of Theresa May coughing at Tory Party Conference.]
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Contact Paul & Roger on www.businessjazz.net
– if you’d like to follow up on anything on this podcast.

Please tell someone about this podcast

Values & Personality Make You Strong

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Podcasting from Cork Ireland,
for 29 minutes you’ll hear
Roger Overall & Paul O’Mahony
riff off each other,
playing  “Loving values make you strong”

Topic
Avoid working with the wrong people


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In Episode 14 of Season 3,
we help you get into bed with the right people.
We want you to become more genuinely attractive in business today

We discuss 

  • Bonuses for bankers (0:45)
  • Executives in prison (1:20)
  • Local bank managers (2:20)
  • Republic of Work (2:40)
  • Richie Boucher (3:20)
  • BusinessJazz in the boardroom (3:50)
  • Jonathan Amm & ChangeAgents Branding (5:00)
  • Fianna Fáil (5:30)
  • Guinness & Diageo & Craft beer (5:45)
  • Roman Catholic Church (6:20)

We also discuss ….

  • “What are our values?” (7:35)
  • List of values (8:20)
  • The ‘Grumpy’ Company, Snow White & Rudolf’s Reindeers (8:30)
  • “Arthur” – the film (9:18)
  • “Would you work for a company you don’t like?” (9:50)
  • Incompatible values
  • You can’t do your best work …(10:45)
  • Personality clicks (11:08)
  • “Can you do your best work if you don’t like the client?” (12:15)

And also …

  • “What if a client isn’t in your ideal sector?” (13:15)
  • FinTech business (14:01)
  • How & why Show&Tell Communications came to work with a financial company (14:15)
  • Aligning values
  • “I’ll never be financially independent.” (15:25)
  • “I like them, they’re nice people”
  • “You have a baggage-free perspective.”
  • Advantages of having been a journalist (16:30)
  • “Where will I find my ideal client?”
  • “We help people who want to do good – make the world a better place”.

We focus on running & content marketing …

  • Roger wants to focus on the “running community” (18:45)
  • Jamil Coury (Run Steep Get High)
  • Aravaipa Running in Phoenix (19:30)
  • How he does content marketing:
  • (1) news show about ultra running : things going on in your sector via You Tube & podcasting
  • (2) Podcasting live on Instagram, Facebook & You Tube
  • (3) Daily vlog with tips – how you  can become a better (anything) (22:50)

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What you can do  [w
e offer you our best advice]

  • Connecting with your target audience brilliantly (24:30)
  • Use humour as a way to raise business issues
  • Three key questions to ask
    • How well do our values fit?
    • How well do our personalities click?
    • How do your knowledge & experience fit with the client?
    • Plus: the shocking answer The less you know about us, the better you’ll be for us

——————–
Appeal
to our supporters :
Please tell one other person
about #BusinessJazzPodcast
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Let’s work together – fondly

Roger Overall
@rogeroverall Show&Tell Communications (+ Stierkater.com – running & cartoons)

Paul O’Mahony
@omaniblog BusinessJazz Services @bizjazzpodcast

Mark Cotton
@mcfontaine. Www.audiowrangler.co.uk
– for your audio requirements – Bletchley Park Podcast