This episode of Business Jazz Podcast is (mainly) about :
How to do an elevator pitch to the CEO of your ‘ideal potential client’.
Podcasting from Cork Ireland
Paul O’Mahony & Roger Overall talk about
how to be genuinely attractive in business today
There is no perfect way. You need to find your best way.
There are some essentials & some desirables.
- find out how to get in touch with the person afterwards
- ensure they know how to contact you (if they want to).
Give us an example of a successful elevator pitch you’ve done Paul
Paul’s elevator pitch story:
to an advertising agency director.
Paul eavesdropped on a conversation during a coffee break at a conference in Dublin. (The person in the queue was a director of Arks “one of Ireland’s longest-established agencies, with billings of £21 million (€27 million) in 1999 – up from £6 million in 1996”.)
The Guinness stout account was once held by Arks for more than 20 years.
What Paul did led to a contract to provide services to the agency – presentation skills training courses for account managers & creatives.
A queue for coffee’s a great place to take the first step – to make a “memorable splash“.
P&R speculate how Michael Lynch AV3 Media (for example) could make a ‘memorable splash’ – introducing AV3 Media to new potential clients.
The topic of Elevator Pitches emerged as a surprise during this podcast. P&R don’t decide beforehand what they’re going to focus on.
A ‘business development’ news story :
ShowandTell Communications is in a situation.
Another podcast team are
(1) in difficult & (2) looking for advice
Asked for advice, S&T offered a solution. The solution involved offering to do some work (audio-editing) – for free.
Because S&T want to be seen as genuinely attractive
Our No 1 aim at Business Jazz Podcast is to
(1) Be Useful to Show&Tell Communications (our parent company)
[and equally at the same time]
(2) Be Useful to other businesses
That’s why we offered a trial – one piece of work – valuable but not a huge service.
Why a Trial period is a good idea:
A trial piece of work. The advantage to both parties – being able to stop without losing face – time to get to know each other & see whether both like working together.
In this case, it’s important to clarify the quality of the audio-editing needed – before quoting or agreeing a fee for the service.
You’ll hear lots of chat about editing audio – the tricky work involved in removing background sounds – how it can take a long time to remove sounds entirely.
[There’s short reference to sound of Theresa May coughing at Tory Party Conference.]
Contact Paul & Roger on www.businessjazz.net
– if you’d like to follow up on anything on this podcast.
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