How to manage change properly


___________
Podcasting from Cork Ireland, for 26 minutes you’ll hear
Roger Overall & Paul O’Mahony talking about
how to manage change properly
– without screwing-up

Topic
Transforming your business model

________________
In Episode 10 of Season 3, we chat about big stuff
– nothing trivial

Mini Announcement:
We’re now weekly

BusinessJazz begins here 
  • Introducing ourselves (0:55)
  • Introducing AnchorFM (2:35)
  • Credibility of Audio v Video (3:45)
  • History of Paul on Anchor (4:00)
  • Advantages of Audio (4:30)
  • Examples of what you can do on Anchor (4:55)
  • Humanity of Anchor (6:00)
  • Strength of community (6:20)
  • What the Founders of AnchorFM did (6:40)
  • SXSW – South By South West (7:30)
  • Result (7:58)
Insight:

We all need an Anchor

We move on 
  • Cobbler’s Shop changes the business (8:30)
  • Radical change to your business (9:15)
  • How to communicate big change properly (10:25)
  • Give warning to customers
  • Brand Advocates (13:55)
  • Community becomes a Commodity
  • Audioboo to Audioboom
  • Summary of key points (15:15)

Insight

For goodness sake,
Communicate with a Capital sea 
– your life depends on it.
(A U Thority)

Stories of success
  • How to communicate from both sides (16:15)
  • Roger’s accountant story (17:45)
  • Handholding like Avie Uniglicht for AnchorFM
  • An elegant solution that keeps customers on board (22:00)
  • Apple are leaving the computer business’ (23:50)
  • Republic of Work in Cork

——————–
Appeal to our supporters :
Please tell one other person
about #BusinessJazzPodcast
______________________

We offer you our best advice

  • Give warning in plenty of time
  • Inform people about why the change is necessary
  • Tell people what will happen
  • Say when the change will come
  • Provide help during time of transition
  • Don’t rely on volunteers to handhold
  • Ensure others don’t communicate the message for you

_______________________
During this episode, Roger & Paul spoke fondly of

  • Show & Tell Communications
  • AnchorFM
  • SXSW
  • Casey Neistat
  • Beme
  • CNN
  • Pogoplug
  • AudioboomFM
  • Avie Uniglicht (aSKaVIE – your tech concierge)
  • Apple
  • Republic of Work

________________________
Let’s work together – fondly
@rogeroverall
@omaniblog
@bizjazzpodcast
@mcfontaine (The Audio Wrangler)

How to start a new business

Podcasting from Cork Ireland, for 33 minutes you’ll hear
Roger Overall & Paul O’Mahony start a new business by accident

Topic

 


________________
In Episode 9 of Season 3, we talk about how best to use your clients
to help you build your business

Mini Announcement:
We are going weekly

Here you hear us discuss

  • “Make assurance doubly sure” (Shakespeare)
  • Imperfect start
  • Introducing ourselves – Roger as molicules – Paul’s a Citizen of the Internet
  • Republic of Work is a brand new …  [list of features]
  • Three word strapline:  “START – BUILD – GROW”
  • Pay a royalty
  • Shall we make an episode on each of the three words
  • David & Goliath by Malcolm Gladwell
  • How do you go from being unknown to becoming a household name? 
  • Robert Scoble is in the building as keynote speaker for #Mavric2017
  • There’s a good chance Republic of Work will become known

Insight
When you’re unknown you may be tempted to cheat

We go on to discuss

  • Start with a BANG, make a big noise
  • Product placement  – Nespresso
  • Move in next to @GaryVee, Richard Branson, Mark Zuckerberg, Elon Musk
  • But – Is it genuine to use the reputation of another to build awareness of you?
  • You could be misconstrued
  • Your value-sets could be aligned
  • One product
  • Benefit other users
  • Trade off the name

Insight
We’re not into clever marketing

 

  • Risk of association : like ‘we’re close to the biggest polluter & child labour user
  • You might change them
  • Paul got outraged : he saw people putting a list of clients on their website – old clients, tiny work, borrowing their branding, sharp practice, deliberately misleading, like LinkedIn contacts
  • Paul’s never seen anyone write about this
  • How to use your list of clients in a genuinely attractive way – to gain trust & showcase your work
  • Imagine you’ve worked for Bank of Ireland
  • Make it clear
  • Potential investors would probe for details, do due diligence

    Cameo visit of Donal Cahalane (‘DC’ to all) CEO
    – gave us stickers from Republic of Work – hot off the press
    – his vision – his plans

  • What to do:
    (1) Put a description of the project on your website
    (2) Blog about the work and provide context for the work with each client
    (3) Get search engines to pick up  your stories
    (4) Tell other startup how you got the work and did it
    (5) Show prospective clients how you work
  • Think of your case studies as stories:
    Once upon a time,
    a long time before …
    and while…
    we used to think
    …and
    The problems we were going to solve were …

Insight
Be ready for a new business idea to pop up

  • Breakthrough for Show And Tell Communications
  • The plan burst through ”
    (1) Let me interview & record you
    (2) 
    Transcribe the audio
    (3) Treat it as a mini-podcast
    (4) Show that ShowandTell Communications produce podcasts
  • A new business venture for BusinessJazz = audio stories for websites:  we’ll visit your company, we help you tell the story behind the business & how it works, you’ll show examples of the service you sell

    No alarm clock this week

  • Summary of this podcast outcome:
    (1) A new business venture for BusinessJazz Services
    (2) BJS got from Zero to One
    (3) Clarity about how to present work you’ve done – genuinely

——————–
Appeal to our supporters :
Please tell one other person
about #BusinessJazzPodcast
______________________

Our best advice:

(1) Make a noise when you first start  – use an amplifier

(2) Tell stories about jobs you’ve done – always put work in context

(3) Don’t be afraid of telling your own  origin story

(4) Hire “BusinessJazz Services” to create audio stories for your company

_______________________
We spoke fondly of

  • Republic of Work
  • Robert Scoble
  • David and Goliath
  • Enterprise Ireland
  • Logitech
  • MARVIC2017
  • Nespresso
  • Gary Vaynerchuk
  • Richard Branson
  • Mark Zuckerberg
  • Elon Musk
  • Bank of Ireland
  • LinkedIn
  • Donal Cahalane (the DC)
  • Microsoft
  • From Zero to One
    ________________________

Let’s work together – fondly – contact us
@rogeroverall
@omaniblog
@bizjazzpodcast
Show & Tell Communications
BusinessJazz.net

How to sell parking spaces to customers who want to marry you

Podcasting from a moving car in Cork Ireland, for 34 minutes
you’ll hear Roger Overall & Paul O’Mahony
talk about a sales funnel to
Help you overcome customer resistance

________________
In Episode 8 of Season 3, we address a problem every sales-person
knows much too well

We start with a shock

Podcasting from Cork
We’re in Paul’s small 2008 Audi.  Driving gingerly along narrow streets – in between parked cars – waving to barbers & hair stylists – without jumping any traffic lights.

This is first time we’ve recorded  BusinessJazz Podcast in a mobile studio.

Paul’s broke the law – Roger aided & abetted.

You hear us chatting about …

  • Why we’re recording on the move
  • Republic of Work  (1.10) – it’s not just for startups  (2.00)
  • Remember the Republic of Work needs to be genuinely attractive
  • I can’t find anything wrong with Republic of Work.” (Roger)
  • The Cafe @ Blackrock Castle Observatory was our spiritual home (3.00)
  • Today we’re driving towards a business community centre (3.35)
  • Remember every business needs to sell: certainly Republic of Work needs to sell what it offers to its ideal customers
  • There’s a rumour there might be poetry in business (4.10)
  • Remember “Be both Attractive & Sell” –  or else your business will fail to fly  (4.25)
  • Cork City roads are not attractive enough  (4.45)
  • Barbers & hair-dressers  (4.55)

Insight

Drive your business forward 

We get stuck into selling…

  • Introducing The Sales Funnel (5.20)
  • Journey “From Awareness to Selling” (5.50)
  • Who do you want to know you exist? (6.45)
  • Who has “Desire to solve a problem now” (7.10)
  • You have to find out “Who’s ready & able to go ahead?” (7.40)
  • When do you say “Here I am – I can solve your problem, as quickly as you need“? (8.25)
  • What’s your  Quality Standard ? (9.30)
  • What is Good Value For Money  (GVFM) ? (9.45)
  • Clients that want to marry you… (10.20)
  • 6 things top class “used car sales people” find out (11.20)
  • “In the old days...” (12:00)
  • The best sales people send you to another supplier (12:45)
  • How to become trustworthy  (13.30)

Insight

Sell yourself a funnel 

Parking in Cork 

  • How to listen to a potential customer (14.20)
  • Be a “good nice likable person” – establish rapport (15.00)
  • How to build depth of friendship
  • Be friendly (15.40)
  • People like before they buy
  • Gather information to guide you towards making a sale (16.20)
  • Either a Rolls Royce or a Mini may do (16.40)
  • “If you can’t make a sale –  make a good reputation
  • Illegal moving of a traffic cone (17.30)
  • Risk assessment said it was safe to move it one  metre (18.10)
  • Make space in crowded market / parking place (19.10)
  • Create your own space (1920)
  • Innovative law-breaking  (19.50)
  • Summary (20.28)

Insight

Be attractive as a mover & shaker

  • How to address unspoken reservations (2055)
  • Matching your competitors (21.25)
  • People have doubts (21.45)
  • Being let down nicely (22.05)
  • Overcoming doubt
  • Satisfaction guaranteed  (22.15)
  • Trusting & Liking (22.25)
  • Money back guarantee (23.35)
  • “Send us back the wrapper” rant (24.00)
  • Valueless guarantees

Insight

There is always something hidden

  • The half-drunk bottle story (24.35)
  • Lifetime value of a transaction in a supermarket (25.00)
  • The €40K transaction
  • Imagine filming people entering a supermarket…
  • Without a quibble (27.25)
  • Wine Corks  v Screw-tops (28.10)
  • Recycling plastic stoppers (28.20)
  • The cork trees in Spain are dying (29.00)
  • How to open a bottle without a screwdriver (29.15)
  • Cork School of Music 29.45

Insight

That bottle of Rioja is worth €40,000

The next question:

  • May we Podcast from Republic of Work in future?

——————–
Appeal to our supporters :
Please tell one person
about #BusinessJazzPodcast
______________________

Our 4 best bits of advice

  • Use a Sales Funnel
  • First be trusted & loved
  • Rapport reigns – foster & nurture it
  • Show you’re trustworthy – the most genuinely attractive supplier

________________________

Let’s work together – fondly
@rogeroverall Show and Tell Communications
@omaniblog on Twitter – Phone Paul
@bizjazzpodcast Leave comment on businessjazz.net
@mcfontaine Mark Cotton (sound)  AudioWrangler

We’ll be back next week