Brand Canada is attractive

A special episode (season 4 episode 6)
Recorded in a car travelling in Vancouver Canada – Roger Overall with Jane Boyd. (born on Vancouver Island)

This is “Not a commercial for Vancouver.”

Brand Canada is discussed.

Brand Canada – Roger’s perceptions of Canada before he arrived.
Edmonton connection.

  • Canadian Mounties, on a horse – honorable,
  • Integrity.
  • Ultra-marathoner Gary Robbins story – reinforced the idea of being Canadian.
  • Don’t forget the “natural beauty & wide open spaces” of Canada.

Jane & Roger discuss Roger’s perceptions of Canada – now that he’s spend time in Canada:
Looking forward to coming back.
Extraordinary “Welcome home” said Bob, Jane’s husband – this welcome seemed to be an expression of Brand Canada.

The marathon story reinforces Roger’s perception of brand Canada:

  • Roger ran a race, came in last
  • Everyone waited for him to finish
  • Very kind, supportive people
  • Well tended, maintained city – a clean place
  • Vancouver appeals to many people – does not disappoint.

Differences from what he expected: Roger does his best to highlight

  • Many similarities with USA.
  • Big trucks
  • Peculiar blend of New England, original England, Holland & Texas
  • Differences in pronunciation of words.

Didn’t expect such a melange.

In relation to Brand Canada,
Jane Boyd highlights:

  • Asian population
  • Off-shore investment
  • Indigenous culture, very diverse country
  • Not all melting into one culture
  • Universal health care
  • Different from USA and rest of world – but “we have a long way to go“.

Brand Canada falls down: 

  • Everyone’s aware of what happened to native Indians in USA
  • People think First Nation peoples have been treated well in Canada
  • Residential schools
  • Children taken from their families, to “give them culture“.

–  Jane is ashamed of how indigenous peoples were treated.

There is

  • Truth & reconciliation Commission in Canada.

Generosity as a brand identifier

Jane’s brand identifier is Generosity – an element of that must come from being Canadian.
We apologise a lot.” Quick to own up – go forth to make it right – make amends

Making mistakes in business:

  • Can you be more confident that your mistake will be accepted
  • Do you feel nervous about coming clean?

Personal & business ethics
sometimes it’s hard to own up but it’s the right thing to do.” When you own up it makes the customer feel better.

In Canada “we care about people. We take care of the vulnerable. We have poverty & homelessness. But we believe in taking care.” – says Jane Boyd.

In Vancouver, the largest credit union in Canada is nearby – socially responsible businesses.

Personal Story:
What a glove-making company did for Jane’s dad. And he didn’t retire until he was 78.

“A lot of companies are doing right for their people.”

The conversation ends with reference to two other brand identifiers:

  • Halloween – a US thing. – “trick or treat”
  • Canadians wear a poppy – worn for Remembrance Day

You can find Jane Boyd at www.45Conversations.com

Roger Overall at www.businessjazz.net & www.showandtellcommunications.net

Roger says he’ll be back in Vancouver in February 2018.

 

Truthful Useful Stories Make You Travel


___________
Podcasting from Cork Ireland,
for 35 minutes you’ll hear
Roger Overall & Paul O’Mahony
riff off each other,
playing “Go off trail – you’ll fail

Topic
A truthful story – A useful story


________________
In Episode 14 of Season 3,
we show you it’s vital
you don’t lose control of your story.
We want you to become more genuinely attractive in business today

In this podcast, you hear:

Erratum : Roger corrects a mistake he made in the heat of the moment

  • We’re ready to talk (1.28)
  • Personal Introductions (1.40)

_____________

  • Business communications (5.10)

Is this an Anti-Apple rant” (7.10)

  • Why would anyone stay with Apple?” (8.00)
  • Apple knows it has this reputation. (8.40)
  • Special Event in the life of Apple : Apple meets journalists – a rare occasion these days (8.50)
  • Remember those who don’t use Apple (10.00)

The point of the story: don’t let others tell your story.

  • If there’s a void, others will fill it (10.30)
  • You need to take control of the story – immediately (10.50)

____________

USA – Frozen Head State Park – Tennessee – the Barkley Marathons 2017 (11.05)

  • Trail-running not orienteering (12.55)
  • Twitter’s the best way to follow the race @KeithNunn (13.30)
  • The drop-out rate is “horrendous”. (14.45)
  • NB – John Kelly finished in 59:30:53
  • Gary Robbins from Canada
  • The 5th and Final Loop (16.00)
  • Where’s Garry? (17.40)
  • The first story that went out from Gary “Lazarus Lake” Cantrell :
    the “6 seconds late” story – exploded on Twitter (20.45)
  • The second story: “I did not complete“. (21.50)
  • Which story travels most?

Back to the practice of communications (23.50)

  • Putting the story right (24.00)
  • Correcting the message
  • The speed with which you put the story right (26.22)

__________________

Our advice & the Challenge:
how to draw valuable lessons from Roger’s story?

(1) A concise, appealing, powerful & emotional story that’s easily understood will travel (27.50)

(2) Make sure your message is accurate

(3) Give people something they can use – express your message in a form that others can use

BIG issues we didn’t resolve:

“Truth is not the big issue – usability is.” (Paul)

“Be careful you don’t fall into the trap of telling the truth.” (Paul)

“If you’re going to put out a message, why not make it a true message.” (Roger)

“Make it useful & true.” (Roger)

“Which would you prefer, an interesting lie or a boring truth?” (Paul)

Appeal to our supporters :
Please tell one other person
about #BusinessJazzPodcast
________________________
Contact us 

Roger Overall
@rogeroverall Show&Tell Communications
(+ Stierkater.com – running & cartoons)

Paul O’Mahony
@omaniblog BusinessJazz
Services
@bizjazzpodcast

Mark Cotton
@mcfontaine.
http://www.audiowrangler.co.uk
– for your audio requirements –
Bletchley Park Podcast