A special episode (season 4 episode 6)
Recorded in a car travelling in Vancouver Canada – Roger Overall with Jane Boyd. (born on Vancouver Island)
This is “Not a commercial for Vancouver.”
Brand Canada is discussed.
Brand Canada – Roger’s perceptions of Canada before he arrived.
- Canadian Mounties, on a horse – honorable,
- Ultra-marathoner Gary Robbins story – reinforced the idea of being Canadian.
- Don’t forget the “natural beauty & wide open spaces” of Canada.
Jane & Roger discuss Roger’s perceptions of Canada – now that he’s spend time in Canada:
Looking forward to coming back.
Extraordinary “Welcome home” said Bob, Jane’s husband – this welcome seemed to be an expression of Brand Canada.
The marathon story reinforces Roger’s perception of brand Canada:
- Roger ran a race, came in last
- Everyone waited for him to finish
- Very kind, supportive people
- Well tended, maintained city – a clean place
- Vancouver appeals to many people – does not disappoint.
Differences from what he expected: Roger does his best to highlight
- Many similarities with USA.
- Big trucks
- Peculiar blend of New England, original England, Holland & Texas
- Differences in pronunciation of words.
Didn’t expect such a melange.
In relation to Brand Canada,
Jane Boyd highlights:
- Asian population
- Off-shore investment
- Indigenous culture, very diverse country
- Not all melting into one culture
- Universal health care
- Different from USA and rest of world – but “we have a long way to go“.
Brand Canada falls down:
- Everyone’s aware of what happened to native Indians in USA
- People think First Nation peoples have been treated well in Canada
- Residential schools
- Children taken from their families, to “give them culture“.
– Jane is ashamed of how indigenous peoples were treated.
- Truth & reconciliation Commission in Canada.
Generosity as a brand identifier
Jane’s brand identifier is Generosity – an element of that must come from being Canadian.
“We apologise a lot.” Quick to own up – go forth to make it right – make amends
Making mistakes in business:
- Can you be more confident that your mistake will be accepted
- Do you feel nervous about coming clean?
Personal & business ethics
“sometimes it’s hard to own up but it’s the right thing to do.” When you own up it makes the customer feel better.
In Canada “we care about people. We take care of the vulnerable. We have poverty & homelessness. But we believe in taking care.” – says Jane Boyd.
In Vancouver, the largest credit union in Canada is nearby – socially responsible businesses.
What a glove-making company did for Jane’s dad. And he didn’t retire until he was 78.
“A lot of companies are doing right for their people.”
The conversation ends with reference to two other brand identifiers:
- Halloween – a US thing. – “trick or treat”
- Canadians wear a poppy – worn for Remembrance Day
You can find Jane Boyd at www.45Conversations.com
Roger says he’ll be back in Vancouver in February 2018.