Truthful Useful Stories Make You Travel


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Podcasting from Cork Ireland,
for 35 minutes you’ll hear
Roger Overall & Paul O’Mahony
riff off each other,
playing “Go off trail – you’ll fail

Topic
A truthful story – A useful story


________________
In Episode 14 of Season 3,
we show you it’s vital
you don’t lose control of your story.
We want you to become more genuinely attractive in business today

In this podcast, you hear:

Erratum : Roger corrects a mistake he made in the heat of the moment

  • We’re ready to talk (1.28)
  • Personal Introductions (1.40)

_____________

  • Business communications (5.10)

Is this an Anti-Apple rant” (7.10)

  • Why would anyone stay with Apple?” (8.00)
  • Apple knows it has this reputation. (8.40)
  • Special Event in the life of Apple : Apple meets journalists – a rare occasion these days (8.50)
  • Remember those who don’t use Apple (10.00)

The point of the story: don’t let others tell your story.

  • If there’s a void, others will fill it (10.30)
  • You need to take control of the story – immediately (10.50)

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USA – Frozen Head State Park – Tennessee – the Barkley Marathons 2017 (11.05)

  • Trail-running not orienteering (12.55)
  • Twitter’s the best way to follow the race @KeithNunn (13.30)
  • The drop-out rate is “horrendous”. (14.45)
  • NB – John Kelly finished in 59:30:53
  • Gary Robbins from Canada
  • The 5th and Final Loop (16.00)
  • Where’s Garry? (17.40)
  • The first story that went out from Gary “Lazarus Lake” Cantrell :
    the “6 seconds late” story – exploded on Twitter (20.45)
  • The second story: “I did not complete“. (21.50)
  • Which story travels most?

Back to the practice of communications (23.50)

  • Putting the story right (24.00)
  • Correcting the message
  • The speed with which you put the story right (26.22)

__________________

Our advice & the Challenge:
how to draw valuable lessons from Roger’s story?

(1) A concise, appealing, powerful & emotional story that’s easily understood will travel (27.50)

(2) Make sure your message is accurate

(3) Give people something they can use – express your message in a form that others can use

BIG issues we didn’t resolve:

“Truth is not the big issue – usability is.” (Paul)

“Be careful you don’t fall into the trap of telling the truth.” (Paul)

“If you’re going to put out a message, why not make it a true message.” (Roger)

“Make it useful & true.” (Roger)

“Which would you prefer, an interesting lie or a boring truth?” (Paul)

Appeal to our supporters :
Please tell one other person
about #BusinessJazzPodcast
________________________
Contact us 

Roger Overall
@rogeroverall Show&Tell Communications
(+ Stierkater.com – running & cartoons)

Paul O’Mahony
@omaniblog BusinessJazz
Services
@bizjazzpodcast

Mark Cotton
@mcfontaine.
http://www.audiowrangler.co.uk
– for your audio requirements –
Bletchley Park Podcast 

 

Mizspellinz and How to Name Your Company

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Podcasting from Cork Ireland, for 35 minutes
you’ll hear Roger Overall & Paul O’Mahony
talking about name-calling

Topic
How should you name your company?

 

________________

In Episode 11 of Season 3
we discuss:

  • Amazon Alexa
  • Case study : why Alexa appeals to one family (Bernie Goldbach family story) 1.20
  • How to  make a new product genuinely attractive today  (2:00)
  • Internet of things – increasing suspicions (2:20)
  • Need for positive stories
  • How Alexa can be another member of the family (3:00)
  • Never call your child Alexa (4:05)
  • What about people called Alexa?
  • What would Alexei Sayle do? (4:40)

Insight
What’s in a name? that which we call a rose
By any other name would smell as sweet;

  • Naming your product
  • Call it after a famous person?  (they’ll have to talk about it) (5:00)
  • “Richard” would  be a disaster

How do you make your product appealing?  (6:08)

  • Naming your product is very important
  • Recent blog post “How to start a business
  • How to steal reputation and other dirty tricks‘ appeals to our listeners  (6:50)

Funny unpronounceable names we discuss:

  • HOKA11 (running shoe manufacturers)  – ‘HOKA one one’
  • NIKE – Nikon – Adidas – Tomato – Schedule
  • Name your company
  • how to name it without getting into complications (9:00)
  • Do you need a confusing name or a clear one? (9:40)

Insight
The Company name is irrelevant

  • General rule
  • It’s crazy for a Startup to have a sexy obscure name  (10:30)
  • Obliquity‘ (Book by John Kaye found on Roger’s bookshelf) won’t do
  • What Robert Scoble said to Paul  at Dublin WebSummit  (11:40)
  • Straplines are what matters (12:00)
  • Pronounce NGINX

Insight
If you want people to talk about you
have a name they can say

Roger’s Story:

  • How ‘Show & Tell Communications‘ was named (13:15)
  • ‘Republic of Work’ name + ambitions (14:00)
  • General rule:
    (1) When you name your business – have a name that explains what the business does (14:30)
    (2) If you have a good strapline, the name doesn’t matter much
  • A short pithy phrase not a boring one

Announcement 

‘BusinessJazz Services’ was born on BusinessJazz Podcast 
What BusinessJazz Services offers to clients (18:30)

 

  • Product name : what Amazon did
  • Back to Alexa: Is Alexa a female name?
  • McDonald’s

    Insight
    Be sure to have a big strap

 

  • What to do when you’re naming your product
  • Long term best way:
    (1)  Start with the brand
    (2) Think of the company name & product name later
    (3) Decide on your strapline before you name the company
    (4) Research Straplines others are using
  • More of Roger’s business story:
  • “How we got to ‘Show & Tell Communications'”
  • Children know the difference between ‘Show’ & ‘Tell’
  • Playfulness & Light
  • Apple was first called ‘Apple Computer, Inc’
  • IBM was ‘Computing – Tabulating – Recording Company (CTR)
  • Acronyms as names
  • Passing reference to the artist formerly known as Prince (TAFKAP)

_________________

 

We offer you our best advice: 

1. After branding your business,  adopt a strapline

2. Don’t make us guess what you do

3.  Make your company & product  name pronounceable

4. Check out the cross-cultural associations

 

 

——————–

Appeal to our supporters :

Please tell one other person

about #BusinessJazzPodcast

_______________________

We spoke fondly of

Amazon Alexa
Bernie Goldbach
Alexei Sayle
HOKA one one
NIKE
Nikon
Adidas
John Kaye (author of ‘Obliquity’)
Robert Scoble
NGINX
Show & Tell Communications
Republic of Work
Apple
IBM
Prince
________________________

Let’s work together – fondly

@rogeroverall

@omaniblog +353872911982

@bizjazzpodcast

@mcfontaine. Www.audiowrangler.co.uk

Businessjazz.net

 

How to manage change properly


___________
Podcasting from Cork Ireland, for 26 minutes you’ll hear
Roger Overall & Paul O’Mahony talking about
how to manage change properly
– without screwing-up

Topic
Transforming your business model

________________
In Episode 10 of Season 3, we chat about big stuff
– nothing trivial

Mini Announcement:
We’re now weekly

BusinessJazz begins here 
  • Introducing ourselves (0:55)
  • Introducing AnchorFM (2:35)
  • Credibility of Audio v Video (3:45)
  • History of Paul on Anchor (4:00)
  • Advantages of Audio (4:30)
  • Examples of what you can do on Anchor (4:55)
  • Humanity of Anchor (6:00)
  • Strength of community (6:20)
  • What the Founders of AnchorFM did (6:40)
  • SXSW – South By South West (7:30)
  • Result (7:58)
Insight:

We all need an Anchor

We move on 
  • Cobbler’s Shop changes the business (8:30)
  • Radical change to your business (9:15)
  • How to communicate big change properly (10:25)
  • Give warning to customers
  • Brand Advocates (13:55)
  • Community becomes a Commodity
  • Audioboo to Audioboom
  • Summary of key points (15:15)

Insight

For goodness sake,
Communicate with a Capital sea 
– your life depends on it.
(A U Thority)

Stories of success
  • How to communicate from both sides (16:15)
  • Roger’s accountant story (17:45)
  • Handholding like Avie Uniglicht for AnchorFM
  • An elegant solution that keeps customers on board (22:00)
  • Apple are leaving the computer business’ (23:50)
  • Republic of Work in Cork

——————–
Appeal to our supporters :
Please tell one other person
about #BusinessJazzPodcast
______________________

We offer you our best advice

  • Give warning in plenty of time
  • Inform people about why the change is necessary
  • Tell people what will happen
  • Say when the change will come
  • Provide help during time of transition
  • Don’t rely on volunteers to handhold
  • Ensure others don’t communicate the message for you

_______________________
During this episode, Roger & Paul spoke fondly of

  • Show & Tell Communications
  • AnchorFM
  • SXSW
  • Casey Neistat
  • Beme
  • CNN
  • Pogoplug
  • AudioboomFM
  • Avie Uniglicht (aSKaVIE – your tech concierge)
  • Apple
  • Republic of Work

________________________
Let’s work together – fondly
@rogeroverall
@omaniblog
@bizjazzpodcast
@mcfontaine (The Audio Wrangler)