After Episode 6- epilogue

Hear Roger & Paul chatting after recording the podcast.

The two podcasters from Cork reviewed the key points.


Hear Roger & Paul chatting after recording the podcast.

The two podcasters from Cork reviewed the key points.

Paul tells the story of how he intended to dump Sky and move to Eir.  And how he ended up dumping Eir…

Roger showed Paul a “standard” email he got.  Together they ridiculed it.

Post-mortem, autopsy, post-script …

How to phone future customers successfully


Podcasting from Cork Ireland, for 31 minutes you’ll hear

Roger Overall & Paul O’Mahony tell stories

to  “Help You Go Cold-Calling”


Attractive cold-calling?


In Episode 6 of Season 3, we address a phobias many business people say they have.

We discuss 

  • Roger’s dreadful “vile” emailing skills (3.05)
  • How to give something valuable to potential customers (5.29)
  • What Roger should have done (6.30)
  • The “human” thing to do (+ what not to do) (7.00)
  • The “perfect” formula (8.10)


It’s great to get a gift – give gifts…

We also discuss

  • Real cold calling (8.30)
  • High-value service (9.10)
  • Expect nothing back (9.30)
  • Non-attribution licencing (9.50)
  • Win-Win behaviour (10.30)

We even discuss 

  • Advantages “creatives” have  (11.40)
  • How you can write them a blogpost for them to customise (12.05)
  • Beacon technology (12.25)
  • Auto-mechanics (13.02)
  • Random acts of kindness (13.30)
  • Cold-calling all Restaurants in Cork City (14.35)

Any type of business can “cold-call” prospective clients


  • 3 big reasons why people hate cold-calling:
    – Fear of strangers (15.35)
    – Fear of hearing “No” (15.15)
    – Getting past gatekeepers (15.45)
  • Leaflet-dropping, mass mailing (16.20)
  • Example of inventing copy for an email (16.45)
  • Paul’s fundraising experience rattling tin cans in Limerick (17.40)
  • Westonbirt Arboretum (tree place) in UK story (18.50)
  • 99% rejection is good
  • Local & business knowledge matters (20.20)
  • Status of client is important (20.50)

We finished with

  • Hooking the person to be interested in you before you go selling (21.20)
  • Extra motivation for calling – research about business culture (21.45)
  • Making lists of people to contact another time (23.00)
  • Getting permission to contact them again (23.30)
  • Maybe it’s great to be rejected (25.00)

Permission is Genius

Appeal to our supporters :
Please tell someone
about #BusinessJazzPodcast

Our (9) best advice 

  • Don’t do what Roger did  (25.35)
  • Do something which is a free gift (25.45)
  • Seek nothing in return (26.00)
  • Seek permission to talk or call again (27.25)
  • Use your status (27.00)
  • Create a point of interest to build rapport (27.40)
  • See every response as a bonus (28.10)
  • Always seek permission to call again (28.30)
  • Keep your morale up (29.20)


We spoke fondly of 

Beer breweries
Restaurants in Cork, Ireland
Motor mechanics
Westonbirt – The National Arboretum
Tewksbury, UK
Malmsbury, UK

Let’s work together – fondly
Roger @rogeroverall  Show and Tell
Paul @omaniblog
Us @bizjazzpodcast
Mark @mcfontaine (sound)

Is Your Browser Experience Detestable?


For 36 minutes you’ll hear

Roger Overall & Paul O’Mahony shout

about loving your suppliers & staff


How can we win affection? 



In Episode 5 of Season 3, we sink into this challenge that tests every business.

We discuss 

  • It’s important to remember what podcast you’re on
  • Welcome “browsers” into your store – they’ll buy in future (2.00)
  • Show “you’re very welcome” (3.30)
  • Give customers space & time
  • Damn pop-up ads on websites
  • Attract some, repel others (7.40)
  • Don’t ignore loyal customers in favour of new customers (9.10)
  • Have a Web page for first time visitors (9.55) – a “Start Here” page


    Great welcomers win

We also discuss ………………

  • The big mistake we made last week (12.28)
  • “We are European” (14.25)
  • Our primary purpose  (15.10)
  • Fresh thinking from USA
  • It’s a pity we don’t have advice from Japan & China (17.00)
  • “We’re lazy” (18.00)


Admit your mistakes quickly 

We also discuss:

  • Make a fuss of your suppliers & employees (19.49)
  • How to treat your suppliers well – pay invoices on time
  • Be irresistibly attractive
  • Why it’s important to be consistent (23.30)
  • Why treat staff well
  • Case study: Amazon in Cork (24.15)
  • “Internal customers” (25.00)
  • 3 things a company can do to be genuinely attractive  (25.20)
  • Generosity
  • Respect
  • Cheerleading
  • Selling books in Ireland & USA (28.10)
  • Projecting an image of your business ethos (30:05)
  • Featuring staff  (31.00)


Do something that matters every day 

We finished with

  • Summary of key points  (31.20)
  • Cheering for Mark Cotton, our audio & music genius & Sarah (33.50)
  • He’s @mcfontaine
  • Produces The Bletchley Park Podcast
  • Truly “the bees knees”
  • Thanks to listeners (35.45)

Appeal to our supporters :
Please tell one other person
about #BusinessJazzPodcast

We offer you our best advice 

  • Be generous
  • Be respectful
  • Be a cheerleader

We spoke fondly of

  • O’Mahony’s Bookshop in Limerick
  • AJ Leon, Misfits Inc @ajleon
  • Akari Software
  • Borders Bookstore
  • Chris Brogan, author @chrisbrogan
  • David Hobby, photographer @strobist
  • Rich Roberts @FiremanRich
  • Mark Cotton, sound engineer @mcfontaine
  • USA, Canada, Europe, Germany, Japan, China, Manilla, Mexico, Texas, Vietnam, Australia

Be Irresistible


For 33 minutes you’ll hear

Roger Overall & Paul O’Mahony fight

for the cause of being “Irresistible”


What if your business is new & you’ve no track record?



on their website…

in every presentation…

We  discuss 

  • Why your “About Us” page is important
  • What you should put on your “About Us” page
  • The need to assure people your business will continue in future
  • How to win trust for a new business


Mistakes are appealing

We also discuss these wonderful challenges

  • The search for a compelling story
  • What you’ve done before helps 
  • Your ambition is appealing (“Sketch your dream”)
  • Challenge the status quo 
  • Trade on desire & lust – not fear


Say the status quo “stinks”

Be challenging

We went on to sing:

It’s never too late to enter the storytelling race”

“We’re going to do it better

Our story is irresistible”


Be compelling & provocative



Appeal to our supporters :

Please tell one other person

about #BusinessJazzPodcast


We offer you our best advice 

  • Declare & reveal your “business track record”
  • Talk about your dream
  • Say the status quo “stinks”
  • Remember that the “Best Story Wins” (BSW)
  • Be “Irresistible” – rather than good


We spoke fondly of 

Aran Islands & Inis Mór, Killarney, Lisbon

Hamburg, Germany, Abu Dhabi, EU

Show & Tell Communications

Bill Gates

Pat Phelan – Trustev

O’Mahony & Co Booksellers in Limerick

Explorer Sarah Weldon (Alderney, Channel Islands, UK) – The Oceans Project

China, Australia


Holland, France

Jonathan Amm (ChangeAgents Branding)

Aodan Enright & Smarter Egg

Pat McDonnell Paints, Cork


Be vulnerable & practise empathy



For 32 minutes you’ll hear

Roger Overall & Paul O’Mahony prowl

around this thorny issue


What if your business is vulnerable & you’re low on empathy?



In Episode 3 of Season 3 , we prowl round an issue which every business (owner & service provider) better address.


in order to succeed impressively…

We discuss how #BusinessJazzPodcast is going to achieve: awareness & love.

  • What if you have a rat in your business? (crisis management)
  • What if the competition’s so fierce that no one finishes the race? (service design)
  • How to be the last woman standing (sustainable survival)



Don’t call Gary Vaynerchuk if there’s a breath left in your business body


We go on to discuss gargantuan issues (feared by most)

  • Customers are Vulnerable
  • You need Empathy to succeed
  • Unfortunately – you know too much about your business



Drink a pint of the Soft Stuff (emotional intelligence)


Appeal from our sponsors:

Please tell one other person

about #BusinessJazzPodcast

(9.5 would also be good)


we offer you advice

The 4 best bits of advice you’ll ever get for us:

(on how to start becoming genuinely attractive in business today)

  • Find your first (paying) customer
  • Practise the art of patience
  • Stop
  • Feel how vulnerable your customers feel

(listen to the podcast again)


We spoke fondly of 

Barcley Marathons (in Frozen Head State Park near Wartburg, Tennessee. founded by Gary “Lazarus Lake” Cantrell)

Gary Vaynerchuk

The Christian feast of Christmas

Zen Buddism

Netflix Documentary

“The Lean Startup” by Eric Reiss

Apple Tim Cook

Bill Gates

Nash19 (Restaurant & Food Shop in Cork Ireland)

EMC (in Ovens, County Cork, Ireland – connected with Dell)

Smarter Egg Network (in Cork Ireland)

Show & Tell Communications (in Cork Ireland)

“From Zero to One” by Peter Thiel

World War I

The US Civil War

Arrow  Pest Control (SME in Cork Ireland)

The Trouble with Fridges

Wearing Wellingtons while plugging in fridges


Let’s work together – fondly




Attract ideal people to your business

For 34 minutes, you’ll hear

Roger Overall & Paul O’Mahony grapple

with a fundamental business issues.


What must we do to attract more lovers?


In Episode 2 of Season 3 , we (Roger & Paul) grapple with a vexing challenge every business person faces.

We discuss how we’re going to achieve a big advance for this podcast: growth

  • Why should anyone trust us? (brand character)
  • What are our credentials?  (back-story)
  • What’s our track-record? (back-story)
  • Will people believe what we say? (brand credibility)
  • How’ll we get BusinessJazz Podcast better known (build awareness)
  • Should every business launch a podcast? (rush into action)
  • What about using Periscope?

Desperate for success,

you hear us give up business and take up golf

  • What kind of golf do we want to play?
  • What’s our aim?
  • What’s our No 1 golf club?
  • Who do we want to play with?

Thinking about golf

helps you think about your business

(In this we trust)

We go on to discuss really gargantuan issues, including

  • Who do we want this podcast to help?
  • Who are our ideal clients or collaborators?
  • Who am I?


We’re not fit to work for Google, MicroSoft

or any giant corporate

even if they beg us

  • With whom do you do your best work?
  • For whom will you go beyond the extra mile?
  • Why is buying ECCO Shoes a good idea?

It’s about time we asked

the blindingly obvious.

Who are our best friends & supporters?” (BFS)

What would they do for us if only we asked them?

What if we asked our best friends & supporters

Please tell one other person

about BusinessJazz Podcast

(9.5 would also be good)


we offer you advice
which hits us so hard in the face
we have to follow it immediately…

The 4 best bits of advice you’ll ever get for us

on how to start becoming genuinely attractive in business today

(listen to the last 5 minutes of the podcast)


We spoke fondly of this book 

  • The Lean Start-Up (Eric Reis) – chapter 1 & 2


We nearly spoke fondly about

  • Barkley Marathons (designed by Gary “Lazarus Lake” Cantrell)


Let’s work together – fondly