Values & Personality Make You Strong

___________

Podcasting from Cork Ireland,
for 29 minutes you’ll hear
Roger Overall & Paul O’Mahony
riff off each other,
playing  “Loving values make you strong”

Topic
Avoid working with the wrong people

________________
In Episode 14 of Season 3,
we help you get into bed with the right people.
We want you to become more genuinely attractive in business today

We discuss 

• Bonuses for bankers (0:45)
• Executives in prison (1:20)
• Local bank managers (2:20)
• Republic of Work (2:40)
• Richie Boucher (3:20)
• BusinessJazz in the boardroom (3:50)
• Jonathan Amm & ChangeAgents Branding (5:00)
• Fianna Fáil (5:30)
• Guinness & Diageo & Craft beer (5:45)
• Roman Catholic Church (6:20)

We also discuss ….

• “What are our values?” (7:35)
• List of values (8:20)
• The ‘Grumpy’ Company, Snow White & Rudolf’s Reindeers (8:30)
• “Arthur” – the film (9:18)
• “Would you work for a company you don’t like?” (9:50)
• Incompatible values
• You can’t do your best work …(10:45)
• Personality clicks (11:08)
• “Can you do your best work if you don’t like the client?” (12:15)

And also …

• “What if a client isn’t in your ideal sector?” (13:15)
• FinTech business (14:01)
• How & why Show&Tell Communications came to work with a financial company (14:15)
• Aligning values
• “I’ll never be financially independent.” (15:25)
• “I like them, they’re nice people”
• “You have a baggage-free perspective.”
• Advantages of having been a journalist (16:30)
• “Where will I find my ideal client?”
• “We help people who want to do good – make the world a better place”.

We focus on running & content marketing …

• Roger wants to focus on the “running community” (18:45)
• Jamil Coury (Run Steep Get High)
• Aravaipa Running in Phoenix (19:30)
• How he does content marketing:
• (1) news show about ultra running : things going on in your sector via You Tube & podcasting
• (2) Podcasting live on Instagram, Facebook & You Tube
• (3) Daily vlog with tips – how you  can become a better (anything) (22:50)

___________
What you can do  [we offer you our best advice]

• Connecting with your target audience brilliantly (24:30)
• Use humour as a way to raise business issues
• Three key questions to ask
  • How well do our values fit?
  • How well do our personalities click?
  • How do your knowledge & experience fit with the client?
  • Plus: the shocking answer The less you know about us, the better you’ll be for us

——————–
Appeal
to our supporters :
Please tell one other person
about #BusinessJazzPodcast
________________________

Let’s work together – fondly

Roger Overall
@rogeroverall Show&Tell Communications (+ Stierkater.com – running & cartoons)

Paul O’Mahony
@omaniblog BusinessJazz Services @bizjazzpodcast

Mark Cotton
@mcfontaine. Www.audiowrangler.co.uk
– for your audio requirements – Bletchley Park Podcast 

 

Mizspellinz and How to Name Your Company

___________

Podcasting from Cork Ireland, for 35 minutes
you’ll hear Roger Overall & Paul O’Mahony
talking about name-calling

Topic
How should you name your company?

 

________________

In Episode 11 of Season 3
we discuss:

• Amazon Alexa
• Case study : why Alexa appeals to one family (Bernie Goldbach family story) 1.20
• How to  make a new product genuinely attractive today  (2:00)
• Internet of things – increasing suspicions (2:20)
• Need for positive stories
• How Alexa can be another member of the family (3:00)
• Never call your child Alexa (4:05)
• What about people called Alexa?
• What would Alexei Sayle do? (4:40)

Insight
What’s in a name? that which we call a rose
By any other name would smell as sweet;

• Naming your product
• Call it after a famous person?  (they’ll have to talk about it) (5:00)
• “Richard” would  be a disaster

How do you make your product appealing?  (6:08)

• Naming your product is very important
• Recent blog post “How to start a business“
• ‘How to steal reputation and other dirty tricks‘ appeals to our listeners  (6:50)

Funny unpronounceable names we discuss:

• HOKA11 (running shoe manufacturers)  – ‘HOKA one one’
• NIKE – Nikon – Adidas – Tomato – Schedule

• Name your company
• how to name it without getting into complications (9:00)
• Do you need a confusing name or a clear one? (9:40)

Insight
‘The Company name is irrelevant‘

• General rule
• It’s crazy for a Startup to have a sexy obscure name  (10:30)
• ‘Obliquity‘ (Book by John Kaye found on Roger’s bookshelf) won’t do
• What Robert Scoble said to Paul  at Dublin WebSummit  (11:40)
• Straplines are what matters (12:00)
• Pronounce NGINX

Insight
If you want people to talk about you
have a name they can say

Roger’s Story:

• How ‘Show & Tell Communications‘ was named (13:15)
• ‘Republic of Work’ name + ambitions (14:00)
• General rule:
  (1) When you name your business – have a name that explains what the business does (14:30)
  (2) If you have a good strapline, the name doesn’t matter much
• A short pithy phrase not a boring one

Announcement 

‘BusinessJazz Services’ was born on BusinessJazz Podcast 
What BusinessJazz Services offers to clients (18:30)

 

• Product name : what Amazon did
• Back to Alexa: Is Alexa a female name?
• McDonald’s
  

  Insight
  Be sure to have a big strap

 

• What to do when you’re naming your product
• Long term best way:
  (1)  Start with the brand
  (2) Think of the company name & product name later
  (3) Decide on your strapline before you name the company
  (4) Research Straplines others are using
• More of Roger’s business story:
• “How we got to ‘Show & Tell Communications'”
• Children know the difference between ‘Show’ & ‘Tell’
• Playfulness & Light

• Apple was first called ‘Apple Computer, Inc’
• IBM was ‘Computing – Tabulating – Recording Company (CTR)
• Acronyms as names
• Passing reference to the artist formerly known as Prince (TAFKAP)

_________________

 

We offer you our best advice: 

1. After branding your business,  adopt a strapline

2. Don’t make us guess what you do

3.  Make your company & product  name pronounceable

4. Check out the cross-cultural associations

 

 

——————–

Appeal to our supporters :

Please tell one other person

about #BusinessJazzPodcast

_______________________

We spoke fondly of

Amazon Alexa
Bernie Goldbach
Alexei Sayle
HOKA one one
NIKE
Nikon
Adidas
John Kaye (author of ‘Obliquity’)
Robert Scoble
NGINX
Show & Tell Communications
Republic of Work
Apple
IBM
Prince
________________________

Let’s work together – fondly

@rogeroverall

@omaniblog +353872911982

@bizjazzpodcast

@mcfontaine. Www.audiowrangler.co.uk

Businessjazz.net

 

How to start a new business

Podcasting from Cork Ireland, for 33 minutes you’ll hear
Roger Overall & Paul O’Mahony start a new business by accident

Topic

Stealing Other People’s Reputation and Other Dirty Tricks

 

________________
In Episode 9 of Season 3, we talk about how best to use your clients
to help you build your business

Mini Announcement:
We are going weekly

Here you hear us discuss

• “Make assurance doubly sure” (Shakespeare)
• Imperfect start
• Introducing ourselves – Roger as molicules – Paul’s a Citizen of the Internet
• Republic of Work is a brand new …  [list of features]
• Three word strapline:  “START – BUILD – GROW”
• Pay a royalty
• Shall we make an episode on each of the three words
• David & Goliath by Malcolm Gladwell
• How do you go from being unknown to becoming a household name? 
• Robert Scoble is in the building as keynote speaker for #Mavric2017
• There’s a good chance Republic of Work will become known

Insight
When you’re unknown you may be tempted to cheat

We go on to discuss

• Start with a BANG, make a big noise
• Product placement  – Nespresso
• Move in next to @GaryVee, Richard Branson, Mark Zuckerberg, Elon Musk
• But – Is it genuine to use the reputation of another to build awareness of you?
• You could be misconstrued
• Your value-sets could be aligned
• One product
• Benefit other users
• Trade off the name

Insight
We’re not into clever marketing

 

• Risk of association : like ‘we’re close to the biggest polluter & child labour user
• You might change them
• Paul got outraged : he saw people putting a list of clients on their website – old clients, tiny work, borrowing their branding, sharp practice, deliberately misleading, like LinkedIn contacts
• Paul’s never seen anyone write about this
• How to use your list of clients in a genuinely attractive way – to gain trust & showcase your work
• Imagine you’ve worked for Bank of Ireland
• Make it clear
• Potential investors would probe for details, do due diligence
  

  Cameo visit of Donal Cahalane (‘DC’ to all) CEO
  – gave us stickers from Republic of Work – hot off the press
  – his vision – his plans

• What to do:
  (1) Put a description of the project on your website
  (2) Blog about the work and provide context for the work with each client
  (3) Get search engines to pick up  your stories
  (4) Tell other startup how you got the work and did it
  (5) Show prospective clients how you work
• Think of your case studies as stories:
  Once upon a time,
  a long time before …
  and while…
  we used to think …and
  The problems we were going to solve were …

Insight
Be ready for a new business idea to pop up

• Breakthrough for Show And Tell Communications
• The plan burst through ”
  (1) Let me interview & record you
  (2) Transcribe the audio
  (3) Treat it as a mini-podcast
  (4) Show that ShowandTell Communications produce podcasts
• A new business venture for BusinessJazz = audio stories for websites:  we’ll visit your company, we help you tell the story behind the business & how it works, you’ll show examples of the service you sell
  

  No alarm clock this week

• Summary of this podcast outcome:
  (1) A new business venture for BusinessJazz Services
  (2) BJS got from Zero to One
  (3) Clarity about how to present work you’ve done – genuinely

——————–
Appeal to our supporters :
Please tell one other person
about #BusinessJazzPodcast
______________________

Our best advice:

(1) Make a noise when you first start  – use an amplifier

(2) Tell stories about jobs you’ve done – always put work in context

(3) Don’t be afraid of telling your own  origin story

(4) Hire “BusinessJazz Services” to create audio stories for your company

_______________________
We spoke fondly of

• Republic of Work
• Robert Scoble
• David and Goliath
• Enterprise Ireland
• Logitech
• MARVIC2017
• Nespresso
• Gary Vaynerchuk
• Richard Branson
• Mark Zuckerberg
• Elon Musk
• Bank of Ireland
• LinkedIn
• Donal Cahalane (the DC)
• Microsoft
• From Zero to One
  ________________________

Let’s work together – fondly – contact us
@rogeroverall
@omaniblog
@bizjazzpodcast
Show & Tell Communications
BusinessJazz.net

Is Your Browser Experience Detestable?

___________

For 36 minutes you’ll hear

Roger Overall & Paul O’Mahony shout

about loving your suppliers & staff

Topic

How can we win affection? 

________________

In Episode 5 of Season 3, we sink into this challenge that tests every business.

We discuss 

• It’s important to remember what podcast you’re on
• Welcome “browsers” into your store – they’ll buy in future (2.00)
• Show “you’re very welcome” (3.30)
• Give customers space & time
• Damn pop-up ads on websites
• Attract some, repel others (7.40)
• Don’t ignore loyal customers in favour of new customers (9.10)
• Have a Web page for first time visitors (9.55) – a “Start Here” page
  

  Insight

  Great welcomers win

We also discuss ………………

• The big mistake we made last week (12.28)
• “We are European” (14.25)
• Our primary purpose  (15.10)
• Fresh thinking from USA
• It’s a pity we don’t have advice from Japan & China (17.00)
• “We’re lazy” (18.00)

Insight

Admit your mistakes quickly 

We also discuss:

• Make a fuss of your suppliers & employees (19.49)
• How to treat your suppliers well – pay invoices on time
• Be irresistibly attractive
• Why it’s important to be consistent (23.30)
• Why treat staff well
• Case study: Amazon in Cork (24.15)
• “Internal customers” (25.00)
• 3 things a company can do to be genuinely attractive  (25.20)
• Generosity
• Respect
• Cheerleading
• Selling books in Ireland & USA (28.10)
• Projecting an image of your business ethos (30:05)
• Featuring staff  (31.00)

Insight

Do something that matters every day 

We finished with

• Summary of key points  (31.20)
• Cheering for Mark Cotton, our audio & music genius & Sarah (33.50)
• He’s @mcfontaine
• Produces The Bletchley Park Podcast
• Truly “the bees knees”
• Thanks to listeners (35.45)
  ___________________

Appeal to our supporters :
Please tell one other person
about #BusinessJazzPodcast
______________________

We offer you our best advice 

• Be generous
• Be respectful
• Be a cheerleader
  _______________________

We spoke fondly of

• O’Mahony’s Bookshop in Limerick
• AJ Leon, Misfits Inc @ajleon
• Akari Software
• Borders Bookstore
• Chris Brogan, author @chrisbrogan
• David Hobby, photographer @strobist
• Rich Roberts @FiremanRich
• Mark Cotton, sound engineer @mcfontaine
• USA, Canada, Europe, Germany, Japan, China, Manilla, Mexico, Texas, Vietnam, Australia
  ________________________

Let’s work together – fondly

@rogeroverall

@omaniblog

@bizjazzpodcast

Be Irresistible

_________________________

For 33 minutes you’ll hear

Roger Overall & Paul O’Mahony fight

for the cause of being “Irresistible”

Topic

What if your business is new & you’ve no track record?

__________________________

 

on their website…

in every presentation…

We  discuss 

• Why your “About Us” page is important
• What you should put on your “About Us” page
• The need to assure people your business will continue in future
• How to win trust for a new business

Insight

Mistakes are appealing

We also discuss these wonderful challenges

• The search for a compelling story
• What you’ve done before helps 
• Your ambition is appealing (“Sketch your dream”)
• Challenge the status quo 
• Trade on desire & lust – not fear

Insight

Say the status quo “stinks”

Be challenging

We went on to sing:

“It’s never too late to enter the storytelling race”

“We’re going to do it better”

“Our story is irresistible”

Insight:

Be compelling & provocative

_________________________

_________________________

Appeal to our supporters :

Please tell one other person

about #BusinessJazzPodcast

______________________

We offer you our best advice 

• Declare & reveal your “business track record”
• Talk about your dream
• Say the status quo “stinks”
• Remember that the “Best Story Wins” (BSW)
• Be “Irresistible” – rather than good

______________________________

We spoke fondly of 

Aran Islands & Inis Mór, Killarney, Lisbon

Hamburg, Germany, Abu Dhabi, EU

Show & Tell Communications

Bill Gates

Pat Phelan – Trustev

O’Mahony & Co Booksellers in Limerick

Explorer Sarah Weldon (Alderney, Channel Islands, UK) – The Oceans Project

China, Australia

Periscope

Holland, France

Jonathan Amm (ChangeAgents Branding)

Aodan Enright & Smarter Egg

Pat McDonnell Paints, Cork

________________________

Let’s work together – fondly

@rogeroverall

@omaniblog

@bizjazzpodcast

Be vulnerable & practise empathy

 

_______________

For 32 minutes you’ll hear

Roger Overall & Paul O’Mahony prowl

around this thorny issue

Topic:

What if your business is vulnerable & you’re low on empathy?

__________________________

In Episode 3 of Season 3 , we prowl round an issue which every business (owner & service provider) better address.

immediately…

in order to succeed impressively…

We discuss how #BusinessJazzPodcast is going to achieve: awareness & love.

• What if you have a rat in your business? (crisis management)
• What if the competition’s so fierce that no one finishes the race? (service design)
• How to be the last woman standing (sustainable survival)

 

Insight

Don’t call Gary Vaynerchuk if there’s a breath left in your business body

 

We go on to discuss gargantuan issues (feared by most)

• Customers are Vulnerable
• You need Empathy to succeed
• Unfortunately – you know too much about your business

 

Insight

Drink a pint of the Soft Stuff (emotional intelligence)

 

Appeal from our sponsors:

Please tell one other person

about #BusinessJazzPodcast

(9.5 would also be good)

Eventually…

we offer you advice

The 4 best bits of advice you’ll ever get for us:

(on how to start becoming genuinely attractive in business today)

• Find your first (paying) customer
• Practise the art of patience
• Stop
• Feel how vulnerable your customers feel

(listen to the podcast again)

_________________

We spoke fondly of 

Barcley Marathons (in Frozen Head State Park near Wartburg, Tennessee. founded by Gary “Lazarus Lake” Cantrell)

Gary Vaynerchuk

The Christian feast of Christmas

Zen Buddism

Netflix Documentary

“The Lean Startup” by Eric Reiss

Apple Tim Cook

Bill Gates

Nash19 (Restaurant & Food Shop in Cork Ireland)

EMC (in Ovens, County Cork, Ireland – connected with Dell)

Smarter Egg Network (in Cork Ireland)

Show & Tell Communications (in Cork Ireland)

“From Zero to One” by Peter Thiel http://zerotoonebook.com/

World War I

The US Civil War

Arrow  Pest Control (SME in Cork Ireland)

The Trouble with Fridges

Wearing Wellingtons while plugging in fridges

___________________

Let’s work together – fondly

@rogeroverall

@omaniblog

@bizjazzpodcast

Attract ideal people to your business

For 34 minutes, you’ll hear

Roger Overall & Paul O’Mahony grapple

with a fundamental business issues.

Topic

What must we do to attract more lovers?

In Episode 2 of Season 3 , we (Roger & Paul) grapple with a vexing challenge every business person faces.

We discuss how we’re going to achieve a big advance for this podcast: growth

• Why should anyone trust us? (brand character)
• What are our credentials?  (back-story)
• What’s our track-record? (back-story)
• Will people believe what we say? (brand credibility)
• How’ll we get BusinessJazz Podcast better known (build awareness)
• Should every business launch a podcast? (rush into action)
• What about using Periscope?

Desperate for success,

you hear us give up business and take up golf

• What kind of golf do we want to play?
• What’s our aim?
• What’s our No 1 golf club?
• Who do we want to play with?

Thinking about golf

helps you think about your business

(In this we trust)

We go on to discuss really gargantuan issues, including

• Who do we want this podcast to help?
• Who are our ideal clients or collaborators?
• Who am I?

Insight:

We’re not fit to work for Google, MicroSoft

or any giant corporate

even if they beg us

• With whom do you do your best work?
• For whom will you go beyond the extra mile?
• Why is buying ECCO Shoes a good idea?

It’s about time we asked

the blindingly obvious.

“Who are our best friends & supporters?” (BFS)

What would they do for us if only we asked them?

What if we asked our best friends & supporters

Please tell one other person

about BusinessJazz Podcast

(9.5 would also be good)

Eventually

we offer you advice
which hits us so hard in the face
we have to follow it immediately…

The 4 best bits of advice you’ll ever get for us

on how to start becoming genuinely attractive in business today

(listen to the last 5 minutes of the podcast)

___________________________

We spoke fondly of this book 

• The Lean Start-Up (Eric Reis) – chapter 1 & 2

____________________________

We nearly spoke fondly about

• Barkley Marathons (designed by Gary “Lazarus Lake” Cantrell)

____________________________

Let’s work together – fondly

@rogeroverall

@omaniblog

@bizjazzpodcast