(season 5 episode 2)
You hear about email marketing – and two emails Business Jazz received this week
how to be genuinely attractive in business today
(season 5 episode 2)
You hear about email marketing – and two emails Business Jazz received this week
(season 4 episode 8) – Finale of Season 4 – 2017)
This episode of Business Jazz Podcast is (mainly) about :
How to do an elevator pitch to the CEO of your ‘ideal potential client’.
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Podcasting from Cork Ireland
Paul O’Mahony & Roger Overall talk about
how to be genuinely attractive in business today
(GAIBT).
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There is no perfect way. You need to find your best way.
There are some essentials & some desirables.
You must
Give us an example of a successful elevator pitch you’ve done Paul
Paul’s elevator pitch story:
to an advertising agency director.
Paul eavesdropped on a conversation during a coffee break at a conference in Dublin. (The person in the queue was a director of Arks “one of Ireland’s longest-established agencies, with billings of £21 million (€27 million) in 1999 – up from £6 million in 1996”.)
The Guinness stout account was once held by Arks for more than 20 years.
What Paul did led to a contract to provide services to the agency – presentation skills training courses for account managers & creatives.
Learning:
A queue for coffee’s a great place to take the first step – to make a “memorable splash“.
P&R speculate how Michael Lynch AV3 Media (for example) could make a ‘memorable splash’ – introducing AV3 Media to new potential clients.
PLEASE NOTE:
The topic of Elevator Pitches emerged as a surprise during this podcast. P&R don’t decide beforehand what they’re going to focus on.
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A ‘business development’ news story :
ShowandTell Communications is in a situation.
Another podcast team are
(1) in difficult & (2) looking for advice
Asked for advice, S&T offered a solution. The solution involved offering to do some work (audio-editing) – for free.
Because S&T want to be seen as genuinely attractive
Our No 1 aim at Business Jazz Podcast is to
(1) Be Useful to Show&Tell Communications (our parent company)
[and equally at the same time]
(2) Be Useful to other businesses
That’s why we offered a trial – one piece of work – valuable but not a huge service.
Why a Trial period is a good idea:
A trial piece of work. The advantage to both parties – being able to stop without losing face – time to get to know each other & see whether both like working together.
In this case, it’s important to clarify the quality of the audio-editing needed – before quoting or agreeing a fee for the service.
You’ll hear lots of chat about editing audio – the tricky work involved in removing background sounds – how it can take a long time to remove sounds entirely.
[There’s short reference to sound of Theresa May coughing at Tory Party Conference.]
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Contact Paul & Roger on www.businessjazz.net
– if you’d like to follow up on anything on this podcast.
Please tell someone about this podcast
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Podcasting from Cork Ireland,
for 29 minutes you’ll hear
Roger Overall & Paul O’Mahony
riff off each other,
playing “Loving values make you strong”
Topic
Avoid working with the wrong people
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In Episode 14 of Season 3,
we help you get into bed with the right people.
We want you to become more genuinely attractive in business today
We discuss
We also discuss ….
And also …
We focus on running & content marketing …
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What you can do [we offer you our best advice]
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Appeal
to our supporters :
Please tell one other person
about #BusinessJazzPodcast
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Let’s work together – fondly
Roger Overall
@rogeroverall Show&Tell Communications (+ Stierkater.com – running & cartoons)
Paul O’Mahony
@omaniblog BusinessJazz Services @bizjazzpodcast
Mark Cotton
@mcfontaine. Www.audiowrangler.co.uk
– for your audio requirements – Bletchley Park Podcast
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Podcasting from Cork Ireland, for 35 minutes
you’ll hear Roger Overall & Paul O’Mahony
talking about name-calling
Topic
How should you name your company?
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In Episode 11 of Season 3
we discuss:
Insight
What’s in a name? that which we call a rose
By any other name would smell as sweet;
How do you make your product appealing? (6:08)
Funny unpronounceable names we discuss:
Insight
‘The Company name is irrelevant‘
Insight
If you want people to talk about you
have a name they can say
Roger’s Story:
Announcement
‘BusinessJazz Services’ was born on BusinessJazz Podcast
What BusinessJazz Services offers to clients (18:30)
Insight
Be sure to have a big strap
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We offer you our best advice:
1. After branding your business, adopt a strapline
2. Don’t make us guess what you do
3. Make your company & product name pronounceable
4. Check out the cross-cultural associations
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Appeal to our supporters :
Please tell one other person
about #BusinessJazzPodcast
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We spoke fondly of
Amazon Alexa
Bernie Goldbach
Alexei Sayle
HOKA one one
NIKE
Nikon
Adidas
John Kaye (author of ‘Obliquity’)
Robert Scoble
NGINX
Show & Tell Communications
Republic of Work
Apple
IBM
Prince
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Let’s work together – fondly
@rogeroverall
@omaniblog +353872911982
@bizjazzpodcast
@mcfontaine. Www.audiowrangler.co.uk
Podcasting from Cork Ireland, for 33 minutes you’ll hear
Roger Overall & Paul O’Mahony start a new business by accident
Topic
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In Episode 9 of Season 3, we talk about how best to use your clients
to help you build your business
Mini Announcement:
We are going weekly
Here you hear us discuss
Insight
When you’re unknown you may be tempted to cheat
We go on to discuss
Insight
We’re not into clever marketing
Cameo visit of Donal Cahalane (‘DC’ to all) CEO
– gave us stickers from Republic of Work – hot off the press
– his vision – his plans
Insight
Be ready for a new business idea to pop up
No alarm clock this week
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Appeal to our supporters :
Please tell one other person
about #BusinessJazzPodcast
______________________
Our best advice:
(1) Make a noise when you first start – use an amplifier
(2) Tell stories about jobs you’ve done – always put work in context
(3) Don’t be afraid of telling your own origin story
(4) Hire “BusinessJazz Services” to create audio stories for your company
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We spoke fondly of
Let’s work together – fondly – contact us
@rogeroverall
@omaniblog
@bizjazzpodcast
Show & Tell Communications
BusinessJazz.net