Your Values Are Codswallop

(season 5 episode 8)

Roger Overall & Paul O’Mahony

“I have something on my mind” kicks off Paul

Napoleon, Steve Jobs,
The art of war & leadership

The public display & use of values

SWAT analysis & funding

Integrity – Quality – a list of values

Harvard Business Review

How Change Agents Branding (consultancy) came up with its key values (Manifesto)

We drew our values out of our experiences” – South Africa & UK

Key point:
our values came out of an analysis of what we were capable of. “I wasn’t capable of anything else”.

Toastmasters declare 10 promises:

(insert the Toastmasters Promise here)

Paul talks about Toastmasters – and the Promise people make when they join the organisation.

Research on Toastmasters LinkedIn Group. Paul reports on what he’s found.

BNI (Business Networking International) compared & contrasted with Toastmasters International  (Roger reports)

  • BNI Chapters – Toastmasters Clubs are local.

Singapore & Miami experience is consistent.

  • Both voluntary
  • Both local
  • Both welcome visitors
  • Both international
  • Both have ‘hierarchies”
  • Both have international conferences
  • Similar structures.

We met at BNI a long time ago

BNI insists on  ‘Substitutes’ – big difference.

The power of values-in-action contrasted with espoused value.
This is a big distinction.

Excusing dishonesty.

Organisations that have a lousy reputation

RyanAir controversy.

I would question RyanAir’s reputation” says Paul.

Niceties of service … value of cheap price

Weighting elements of their manifesto

We’ll give you cheap flights but we won’t give you good customer service” may be the RyanAir Manifesto.

Paul remembers Michael O’Leary talking when RyanAir began

Counter-cultural behaviour of RyanAir.

Trains in Germany don’t wait for you – RyanAir adopted that approach.

The power of values-in-action.

1. What do we stand for?
2. What are we capable of delivering?

Structured thinking & incorporating your values into your business.

Clarity to employees is good. For example, how we answer the phone here …

Bite Size Cafe  +  Show&Tell Communications working together.

What Bite Sized do: a list reported by Roger . (to be continued : March 2018)

Keep your clothes on every day

(season 5 episode 5)

(29 minutes)
This is about “Dressing for work”.

First you hear Paul tell Roger about “The White Company” …

Roger brings Steve Jobs in his polo neck onto the catwalk …

Paul introduces Rita Clifton‘s dress (“Rita Ann Clifton CBE is a British advertising professional and a former UK Chairman of Interbrand who currently works as a speaker, facilitator, writer, and non-executive director of a portfolio of companies.” – Wiki)

The big issue: Should you dress the way your clients expect you to dress?

Are you at your most attractive when you dress to fit in?

Brand Canada is attractive

A special episode (season 4 episode 6)
Recorded in a car travelling in Vancouver Canada – Roger Overall with Jane Boyd. (born on Vancouver Island)

This is “Not a commercial for Vancouver.”

Brand Canada is discussed.

Brand Canada – Roger’s perceptions of Canada before he arrived.
Edmonton connection.

  • Canadian Mounties, on a horse – honorable,
  • Integrity.
  • Ultra-marathoner Gary Robbins story – reinforced the idea of being Canadian.
  • Don’t forget the “natural beauty & wide open spaces” of Canada.

Jane & Roger discuss Roger’s perceptions of Canada – now that he’s spend time in Canada:
Looking forward to coming back.
Extraordinary “Welcome home” said Bob, Jane’s husband – this welcome seemed to be an expression of Brand Canada.

The marathon story reinforces Roger’s perception of brand Canada:

  • Roger ran a race, came in last
  • Everyone waited for him to finish
  • Very kind, supportive people
  • Well tended, maintained city – a clean place
  • Vancouver appeals to many people – does not disappoint.

Differences from what he expected: Roger does his best to highlight

  • Many similarities with USA.
  • Big trucks
  • Peculiar blend of New England, original England, Holland & Texas
  • Differences in pronunciation of words.

Didn’t expect such a melange.

In relation to Brand Canada,
Jane Boyd highlights:

  • Asian population
  • Off-shore investment
  • Indigenous culture, very diverse country
  • Not all melting into one culture
  • Universal health care
  • Different from USA and rest of world – but “we have a long way to go“.

Brand Canada falls down: 

  • Everyone’s aware of what happened to native Indians in USA
  • People think First Nation peoples have been treated well in Canada
  • Residential schools
  • Children taken from their families, to “give them culture“.

–  Jane is ashamed of how indigenous peoples were treated.

There is

  • Truth & reconciliation Commission in Canada.

Generosity as a brand identifier

Jane’s brand identifier is Generosity – an element of that must come from being Canadian.
We apologise a lot.” Quick to own up – go forth to make it right – make amends

Making mistakes in business:

  • Can you be more confident that your mistake will be accepted
  • Do you feel nervous about coming clean?

Personal & business ethics
sometimes it’s hard to own up but it’s the right thing to do.” When you own up it makes the customer feel better.

In Canada “we care about people. We take care of the vulnerable. We have poverty & homelessness. But we believe in taking care.” – says Jane Boyd.

In Vancouver, the largest credit union in Canada is nearby – socially responsible businesses.

Personal Story:
What a glove-making company did for Jane’s dad. And he didn’t retire until he was 78.

“A lot of companies are doing right for their people.”

The conversation ends with reference to two other brand identifiers:

  • Halloween – a US thing. – “trick or treat”
  • Canadians wear a poppy – worn for Remembrance Day

You can find Jane Boyd at www.45Conversations.com

Roger Overall at www.businessjazz.net & www.showandtellcommunications.net

Roger says he’ll be back in Vancouver in February 2018.

 

30 Reasons to reply quickly

Paul O’Mahony & Roger Overall [P&R]
– podcasting from Cork, Ireland –
talk about how to be genuinely attractive in business today (GAIBT).

Recorded in @RepublicofWork The Mall, Cork City centre.

The podcast recording was live streamed on Periscope.

P&R discuss:

(1) A serious approach to branding.
What is your brand? It’s what others expect from your business.
“This is what you are in the mind of others…”

P&R emphasise the importance & value of doing research to find out what your business is in the minds of others –
research may surprise you.

(2) What if a business can’t afford to do research about its brand?

(3) Roger tells a story about his plans to travel from Cork to Vancouver – via Aer Lingus & Air Canada.

Paul is shocked by Air Canada.

What happened:
Roger emailed both Aer Lingus & Air Canada to find out about his luggage. He expected a poor, slow response from Aer Lingus. He expected a top class response from Air Canada.

Brand Canada is strong, much stronger than Brand Aer Lingus – in Roger’s expectations.

The shocking thing
is that Air Canada sent an email :

“We will respond to you within 30 working days.”

You hear Paul cracking-up. Paul says it’s like someone calling a fire brigade and getting a reply – “thanks for your call, we’ll be with you within 30 working days.”

BusinessJazz-S4-E3-Cartoon (1)

P&R (Paul & Roger) decide :
“Let’s send this podcast to CEO of Air Canada Calin Rovinescu”

Next time Paul books to fly Air Canada he expects a reply “we expect to be able to collect you within 30 days of your booking date.”
Horrific story – almost unbelieveable.

(In case you’re wondering, Aer Lingus sent a reply that left Roger in some doubt – but at least it was an honest answer that sounded as if they couldn’t provide an absolute guarantee that nothing would go wrong.)
_________________________

Part Two:

Paul & Roger (P&R) chat about

(1) An understanding of what a brand is. Many miss the point that “I don’t have control over my brand.

(2) A book: “Markets are conversations” – the No 1 thesis in “The ClueTrain Manifesto” (1999).
______________________

P&R summarise key points from their conversation:

  • You need to have a huge interest in the expectations people already have.
  • Strong Brands discourage some people from being interested in their products & services (saves people from wasting their time). An Undertaker doesn’t want to be confused with Pizza parlour.
  • It’s good to “Be Ignorant” about what other people think
  • Don’t base your understanding & decisions on
    (1) an unrepresentative sample
    (2) what you fear people are saying

Your company values:
Consider

  • You can control the extent to which you behave in line with your values.
  • Your values can’t be changed without changing the Board, the hiring policy, the people.
  • You may gradually need to ditch some of your clients – in order to move to working with your “ideal clients”.

Many companies have “values” – value statements. But statements are not what matter most – behaviour is what people base their expectations on.

Paul tells story about a company he once worked for whose No 1 value was FUN
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P&R summarise the Key Points from this week’s episode.

(Bitcoins get a brief mention)

EIR brand is an elephant or a tanker – slow to change. It’s in a market that’s high tech – fast – nimble. P&R say there’s a “phenomenal mismatch” between Eir’s brand and the market in which they aim to succeed.

“If your No 1 value is X – why do you do Y?
“If that’s your No 1 value – why are you doing that?

The ClueTrain Manifesto : “Markets are conversations” is highly recommended

Paul & Roger would like you to contact them via BusinessJazz.net

Our ABOUT US page

Important Note:
Big thanks to Jane Boyd in Vancouver for contacting us about our “About Us” Page: she pointed out that it’s out of date.

Sometimes you really do screw up – even when your heart is in the right space.

Please tell someone about Business Jazz Podcast.

____________________

Be yourself – Watch for confirmation bias

___________
Podcasting from Cork Ireland,
for 35 minutes you’ll hear
Roger Overall & Paul O’Mahony talk business

This is the start of Season 4.
__________________
(1) You hear P&R address the topic of SWEARING in business – and swearing during podcasts.

Blasphemy, GaryVee & iHeartRadio are discussed. One person’s unattractive phrase is another person’s way of emphasising a point – or attracting attention.

How you present your business matters – but what about presenting yourself in a GENUINE way?


_________________
Paul & Roger (P&R) argue

  • your website is your home on line
  • it’s where you can be who you want to be
    _________________

(2) You own your website – you don’t own ‘platforms’ like Twitter, Facebook, Instagram, You Tube, Snapchat, Audioboom.

A platform has the power & right to change its terms & conditions. What happens to your stuff if they change direction?
______________________

(3) P&R carry out a ‘thought experiment”.
What if you want to connect with people who would dislike your usual way of presenting yourself – what should you do?

What about attracting people on a false basis? Like using a woman’s voice to introduce a podcast – and then presenting male voices in the podcast – like Business Jazz does?

P&R talk about Sarah & Mark.
___________________

(4) The Audioboom Story
How Audioboom recently changed its focus and terms & conditions. How Audioboom communicated the changes to people who’d used their service for years.

Roger rants against the $9.99 price point too many companies adopt.

Paul thinks companies should reward early adopters & big users who’ve helped a platform to grow – rather than ignoring them.

What follows is detailed discussion about how some people responded to an email from Audioboom: Paul was “particularly pleased & shocked to get a reply so quickly” – four others reacted differently.

This led to discussion about ‘confirmation bias’. People tend to look for confirmation of their expectations.

__________________

Roger summarises the suggestions made during the podcast:
(1) Pay attention to the risk of ‘confirmation bias’ – its always there.
(2) A single communication doesn’t exist in a vacuum – best to have a unified approach to all your communications.
(3) Your Brand : it’s what people expect from you – attend to the reputation of your brand all the time.

__________________

Thank’s very much for listening to Season 4. We intend to serve you well.
Paul O’Mahony & Roger Overall.
——————–
Appeal to our supporters :
Please tell one other person
about #BusinessJazzPodcast
______________________

Contact us at BusinessJazz.net

Mizspellinz and How to Name Your Company

___________

Podcasting from Cork Ireland, for 35 minutes
you’ll hear Roger Overall & Paul O’Mahony
talking about name-calling

Topic
How should you name your company?

 

________________

In Episode 11 of Season 3
we discuss:

  • Amazon Alexa
  • Case study : why Alexa appeals to one family (Bernie Goldbach family story) 1.20
  • How to  make a new product genuinely attractive today  (2:00)
  • Internet of things – increasing suspicions (2:20)
  • Need for positive stories
  • How Alexa can be another member of the family (3:00)
  • Never call your child Alexa (4:05)
  • What about people called Alexa?
  • What would Alexei Sayle do? (4:40)

Insight
What’s in a name? that which we call a rose
By any other name would smell as sweet;

  • Naming your product
  • Call it after a famous person?  (they’ll have to talk about it) (5:00)
  • “Richard” would  be a disaster

How do you make your product appealing?  (6:08)

  • Naming your product is very important
  • Recent blog post “How to start a business
  • How to steal reputation and other dirty tricks‘ appeals to our listeners  (6:50)

Funny unpronounceable names we discuss:

  • HOKA11 (running shoe manufacturers)  – ‘HOKA one one’
  • NIKE – Nikon – Adidas – Tomato – Schedule
  • Name your company
  • how to name it without getting into complications (9:00)
  • Do you need a confusing name or a clear one? (9:40)

Insight
The Company name is irrelevant

  • General rule
  • It’s crazy for a Startup to have a sexy obscure name  (10:30)
  • Obliquity‘ (Book by John Kaye found on Roger’s bookshelf) won’t do
  • What Robert Scoble said to Paul  at Dublin WebSummit  (11:40)
  • Straplines are what matters (12:00)
  • Pronounce NGINX

Insight
If you want people to talk about you
have a name they can say

Roger’s Story:

  • How ‘Show & Tell Communications‘ was named (13:15)
  • ‘Republic of Work’ name + ambitions (14:00)
  • General rule:
    (1) When you name your business – have a name that explains what the business does (14:30)
    (2) If you have a good strapline, the name doesn’t matter much
  • A short pithy phrase not a boring one

Announcement 

‘BusinessJazz Services’ was born on BusinessJazz Podcast 
What BusinessJazz Services offers to clients (18:30)

 

  • Product name : what Amazon did
  • Back to Alexa: Is Alexa a female name?
  • McDonald’s

    Insight
    Be sure to have a big strap

 

  • What to do when you’re naming your product
  • Long term best way:
    (1)  Start with the brand
    (2) Think of the company name & product name later
    (3) Decide on your strapline before you name the company
    (4) Research Straplines others are using
  • More of Roger’s business story:
  • “How we got to ‘Show & Tell Communications'”
  • Children know the difference between ‘Show’ & ‘Tell’
  • Playfulness & Light
  • Apple was first called ‘Apple Computer, Inc’
  • IBM was ‘Computing – Tabulating – Recording Company (CTR)
  • Acronyms as names
  • Passing reference to the artist formerly known as Prince (TAFKAP)

_________________

 

We offer you our best advice: 

1. After branding your business,  adopt a strapline

2. Don’t make us guess what you do

3.  Make your company & product  name pronounceable

4. Check out the cross-cultural associations

 

 

——————–

Appeal to our supporters :

Please tell one other person

about #BusinessJazzPodcast

_______________________

We spoke fondly of

Amazon Alexa
Bernie Goldbach
Alexei Sayle
HOKA one one
NIKE
Nikon
Adidas
John Kaye (author of ‘Obliquity’)
Robert Scoble
NGINX
Show & Tell Communications
Republic of Work
Apple
IBM
Prince
________________________

Let’s work together – fondly

@rogeroverall

@omaniblog +353872911982

@bizjazzpodcast

@mcfontaine. Www.audiowrangler.co.uk

Businessjazz.net