Values & Personality Make You Strong

___________

Podcasting from Cork Ireland,
for 29 minutes you’ll hear
Roger Overall & Paul O’Mahony
riff off each other,
playing  “Loving values make you strong”

Topic
Avoid working with the wrong people


________________
In Episode 14 of Season 3,
we help you get into bed with the right people.
We want you to become more genuinely attractive in business today

We discuss 

  • Bonuses for bankers (0:45)
  • Executives in prison (1:20)
  • Local bank managers (2:20)
  • Republic of Work (2:40)
  • Richie Boucher (3:20)
  • BusinessJazz in the boardroom (3:50)
  • Jonathan Amm & ChangeAgents Branding (5:00)
  • Fianna Fáil (5:30)
  • Guinness & Diageo & Craft beer (5:45)
  • Roman Catholic Church (6:20)

We also discuss ….

  • “What are our values?” (7:35)
  • List of values (8:20)
  • The ‘Grumpy’ Company, Snow White & Rudolf’s Reindeers (8:30)
  • “Arthur” – the film (9:18)
  • “Would you work for a company you don’t like?” (9:50)
  • Incompatible values
  • You can’t do your best work …(10:45)
  • Personality clicks (11:08)
  • “Can you do your best work if you don’t like the client?” (12:15)

And also …

  • “What if a client isn’t in your ideal sector?” (13:15)
  • FinTech business (14:01)
  • How & why Show&Tell Communications came to work with a financial company (14:15)
  • Aligning values
  • “I’ll never be financially independent.” (15:25)
  • “I like them, they’re nice people”
  • “You have a baggage-free perspective.”
  • Advantages of having been a journalist (16:30)
  • “Where will I find my ideal client?”
  • “We help people who want to do good – make the world a better place”.

We focus on running & content marketing …

  • Roger wants to focus on the “running community” (18:45)
  • Jamil Coury (Run Steep Get High)
  • Aravaipa Running in Phoenix (19:30)
  • How he does content marketing:
  • (1) news show about ultra running : things going on in your sector via You Tube & podcasting
  • (2) Podcasting live on Instagram, Facebook & You Tube
  • (3) Daily vlog with tips – how you  can become a better (anything) (22:50)

___________
What you can do  [w
e offer you our best advice]

  • Connecting with your target audience brilliantly (24:30)
  • Use humour as a way to raise business issues
  • Three key questions to ask
    • How well do our values fit?
    • How well do our personalities click?
    • How do your knowledge & experience fit with the client?
    • Plus: the shocking answer The less you know about us, the better you’ll be for us

——————–
Appeal
to our supporters :
Please tell one other person
about #BusinessJazzPodcast
________________________

Let’s work together – fondly

Roger Overall
@rogeroverall Show&Tell Communications (+ Stierkater.com – running & cartoons)

Paul O’Mahony
@omaniblog BusinessJazz Services @bizjazzpodcast

Mark Cotton
@mcfontaine. Www.audiowrangler.co.uk
– for your audio requirements – Bletchley Park Podcast 

 

Truthful Useful Stories Make You Travel


___________
Podcasting from Cork Ireland,
for 35 minutes you’ll hear
Roger Overall & Paul O’Mahony
riff off each other,
playing “Go off trail – you’ll fail

Topic
A truthful story – A useful story


________________
In Episode 14 of Season 3,
we show you it’s vital
you don’t lose control of your story.
We want you to become more genuinely attractive in business today

In this podcast, you hear:

Erratum : Roger corrects a mistake he made in the heat of the moment

  • We’re ready to talk (1.28)
  • Personal Introductions (1.40)

_____________

  • Business communications (5.10)

Is this an Anti-Apple rant” (7.10)

  • Why would anyone stay with Apple?” (8.00)
  • Apple knows it has this reputation. (8.40)
  • Special Event in the life of Apple : Apple meets journalists – a rare occasion these days (8.50)
  • Remember those who don’t use Apple (10.00)

The point of the story: don’t let others tell your story.

  • If there’s a void, others will fill it (10.30)
  • You need to take control of the story – immediately (10.50)

____________

USA – Frozen Head State Park – Tennessee – the Barkley Marathons 2017 (11.05)

  • Trail-running not orienteering (12.55)
  • Twitter’s the best way to follow the race @KeithNunn (13.30)
  • The drop-out rate is “horrendous”. (14.45)
  • NB – John Kelly finished in 59:30:53
  • Gary Robbins from Canada
  • The 5th and Final Loop (16.00)
  • Where’s Garry? (17.40)
  • The first story that went out from Gary “Lazarus Lake” Cantrell :
    the “6 seconds late” story – exploded on Twitter (20.45)
  • The second story: “I did not complete“. (21.50)
  • Which story travels most?

Back to the practice of communications (23.50)

  • Putting the story right (24.00)
  • Correcting the message
  • The speed with which you put the story right (26.22)

__________________

Our advice & the Challenge:
how to draw valuable lessons from Roger’s story?

(1) A concise, appealing, powerful & emotional story that’s easily understood will travel (27.50)

(2) Make sure your message is accurate

(3) Give people something they can use – express your message in a form that others can use

BIG issues we didn’t resolve:

“Truth is not the big issue – usability is.” (Paul)

“Be careful you don’t fall into the trap of telling the truth.” (Paul)

“If you’re going to put out a message, why not make it a true message.” (Roger)

“Make it useful & true.” (Roger)

“Which would you prefer, an interesting lie or a boring truth?” (Paul)

Appeal to our supporters :
Please tell one other person
about #BusinessJazzPodcast
________________________
Contact us 

Roger Overall
@rogeroverall Show&Tell Communications
(+ Stierkater.com – running & cartoons)

Paul O’Mahony
@omaniblog BusinessJazz
Services
@bizjazzpodcast

Mark Cotton
@mcfontaine.
http://www.audiowrangler.co.uk
– for your audio requirements –
Bletchley Park Podcast 

 

How to reduce stress & worry

___________
Podcasting from Cork Ireland, for 33 minutes you’ll hear
Roger Overall & Paul O’Mahony
riff off each other,
playing
“Mindfulness & Meditation”

Topic
How to reduce stress & worry?

BusinessJazz-S3E12-Cartoon

In Episode 12 of Season 3,
we discuss:

We discuss fundamentals

  • Strange start: Paul has nothing to say this week (0.05)
  • There are times to reflect & live in silence (0.18)
  • Mindful business (1.04)
  • Mickey Mouse’s ears
  • “How much time have you been stressed?
  • “Living in the Now”
  • How much energy of business people gets diluted by not living in the Now?
  • Living in fear of future & regrets about the past
  • Worry: what does it have on your ability to pay attention to a client?
  • How acute is it?
  • How rested are you?
  • Anxiety consumes  too much energy –  but not always  (5.30)
  • Do you have a mechanism for controlling the “barrier”
  • Working with a business coach

Insight
You can live a better life

We focus on focus

  • Ever done a course on mindfulness? (6.45)
  • Concentrating on a very small detail
  • Meditation & Mindfulness
  • [syllables matter in communication] – Use one-syllable words – like “love”
  • Focus on something real that’s experienced – not imagined
  • Practise the art of focus (10.00)
  • Feel your weight on the carpet
  • Ummm… ummm…ummm… (is one way)
  • ‘Doing it’ is the hard bit – especially if you’re an impulsive (11.55)
  • We can all imagine catastrophes (13.00)
  • That’s typical of me’ – ‘it’s all my fault’
  • Story of a waiter who had a lousy day
  • Advice can be dismissed (15.00)

Insight
Control your imagination now

We advocate Practice:

  • If anyone thinks they can have a mindful approach to business without practice  – they’re bonkers
  • Golfers & hurlers must practise (16.00)
  • Business people better practise – if they want different results
  • Let’s not use the word ‘idiot‘ (18.00)
  • Physical health is recognised
  • Mental health is starting to be recognised
  • Tajikistan
  • Business gurus are talking about meditation
  • I shall meditate for 5 minutes…”  says Roger –  No, do one minute – says Paul
  • Perpetuating a fallacy (21.00)
  • It’s not difficult to practise, there’s nothing technically complicated…
  • Put down your resistance
  • Mark Cotton knows “Keep on Running” 60s song
    Keep On Running” is a song written and originally recorded by Jackie Edwards, which became a number one hit in the UK when recorded by The Spencer Davis Group (Wiki)

Insight
Everything is practice


We advise you to get help to change 

  • Every day is the first day (23.00)
  • Learned behaviour is difficult to change (24.00) – it takes work
  • No one builds a business by themselves
  • Google Larry Page & Sergey, Teamwork, Lennon & McCartney
  • The business of developing yourself to be more attractive in business today (25.40)
  • Automated text message that says “STOP”
  • A mindful approach thanks to help of an external force (26.50)
  • ‘Accountability buddy’ can help you
  • Thinking ahead is not good – when you’re dealing with a customer (28.00)
  • “Let’s make-up” birthday card
  • Responding to a genuine need
  • Where the clock?
  • Paraphernalia we need for this podcast
  • Michael Lynch  AV3 productions arrives

Paul sings
“We’ll meet again”
Insight
None

——————–
Appeal to you :
Please tell one other person
about #BusinessJazzPodcast
_______________________
During this conversation
We spoke fondly of

Mickey Mouse’s Ears
Tajikistan
Mark Cotton
Larry Page & Sergey
Teamwork.com
Lennon & McCartney
Michael Lynch
AV3 productions
________________________

Let’s work together – fondly
@rogeroverall Show&Tell Communications
@omaniblog
BusinessJazz Services @bizjazzpodcast

@mcfontaine. Www.audiowrangler.co.uk
– for your audio requirements – Bletchley Park Podcast 

Mizspellinz and How to Name Your Company

___________

Podcasting from Cork Ireland, for 35 minutes
you’ll hear Roger Overall & Paul O’Mahony
talking about name-calling

Topic
How should you name your company?

 

________________

In Episode 11 of Season 3
we discuss:

  • Amazon Alexa
  • Case study : why Alexa appeals to one family (Bernie Goldbach family story) 1.20
  • How to  make a new product genuinely attractive today  (2:00)
  • Internet of things – increasing suspicions (2:20)
  • Need for positive stories
  • How Alexa can be another member of the family (3:00)
  • Never call your child Alexa (4:05)
  • What about people called Alexa?
  • What would Alexei Sayle do? (4:40)

Insight
What’s in a name? that which we call a rose
By any other name would smell as sweet;

  • Naming your product
  • Call it after a famous person?  (they’ll have to talk about it) (5:00)
  • “Richard” would  be a disaster

How do you make your product appealing?  (6:08)

  • Naming your product is very important
  • Recent blog post “How to start a business
  • How to steal reputation and other dirty tricks‘ appeals to our listeners  (6:50)

Funny unpronounceable names we discuss:

  • HOKA11 (running shoe manufacturers)  – ‘HOKA one one’
  • NIKE – Nikon – Adidas – Tomato – Schedule
  • Name your company
  • how to name it without getting into complications (9:00)
  • Do you need a confusing name or a clear one? (9:40)

Insight
The Company name is irrelevant

  • General rule
  • It’s crazy for a Startup to have a sexy obscure name  (10:30)
  • Obliquity‘ (Book by John Kaye found on Roger’s bookshelf) won’t do
  • What Robert Scoble said to Paul  at Dublin WebSummit  (11:40)
  • Straplines are what matters (12:00)
  • Pronounce NGINX

Insight
If you want people to talk about you
have a name they can say

Roger’s Story:

  • How ‘Show & Tell Communications‘ was named (13:15)
  • ‘Republic of Work’ name + ambitions (14:00)
  • General rule:
    (1) When you name your business – have a name that explains what the business does (14:30)
    (2) If you have a good strapline, the name doesn’t matter much
  • A short pithy phrase not a boring one

Announcement 

‘BusinessJazz Services’ was born on BusinessJazz Podcast 
What BusinessJazz Services offers to clients (18:30)

 

  • Product name : what Amazon did
  • Back to Alexa: Is Alexa a female name?
  • McDonald’s

    Insight
    Be sure to have a big strap

 

  • What to do when you’re naming your product
  • Long term best way:
    (1)  Start with the brand
    (2) Think of the company name & product name later
    (3) Decide on your strapline before you name the company
    (4) Research Straplines others are using
  • More of Roger’s business story:
  • “How we got to ‘Show & Tell Communications'”
  • Children know the difference between ‘Show’ & ‘Tell’
  • Playfulness & Light
  • Apple was first called ‘Apple Computer, Inc’
  • IBM was ‘Computing – Tabulating – Recording Company (CTR)
  • Acronyms as names
  • Passing reference to the artist formerly known as Prince (TAFKAP)

_________________

 

We offer you our best advice: 

1. After branding your business,  adopt a strapline

2. Don’t make us guess what you do

3.  Make your company & product  name pronounceable

4. Check out the cross-cultural associations

 

 

——————–

Appeal to our supporters :

Please tell one other person

about #BusinessJazzPodcast

_______________________

We spoke fondly of

Amazon Alexa
Bernie Goldbach
Alexei Sayle
HOKA one one
NIKE
Nikon
Adidas
John Kaye (author of ‘Obliquity’)
Robert Scoble
NGINX
Show & Tell Communications
Republic of Work
Apple
IBM
Prince
________________________

Let’s work together – fondly

@rogeroverall

@omaniblog +353872911982

@bizjazzpodcast

@mcfontaine. Www.audiowrangler.co.uk

Businessjazz.net

 

How to manage change properly


___________
Podcasting from Cork Ireland, for 26 minutes you’ll hear
Roger Overall & Paul O’Mahony talking about
how to manage change properly
– without screwing-up

Topic
Transforming your business model

________________
In Episode 10 of Season 3, we chat about big stuff
– nothing trivial

Mini Announcement:
We’re now weekly

BusinessJazz begins here 
  • Introducing ourselves (0:55)
  • Introducing AnchorFM (2:35)
  • Credibility of Audio v Video (3:45)
  • History of Paul on Anchor (4:00)
  • Advantages of Audio (4:30)
  • Examples of what you can do on Anchor (4:55)
  • Humanity of Anchor (6:00)
  • Strength of community (6:20)
  • What the Founders of AnchorFM did (6:40)
  • SXSW – South By South West (7:30)
  • Result (7:58)
Insight:

We all need an Anchor

We move on 
  • Cobbler’s Shop changes the business (8:30)
  • Radical change to your business (9:15)
  • How to communicate big change properly (10:25)
  • Give warning to customers
  • Brand Advocates (13:55)
  • Community becomes a Commodity
  • Audioboo to Audioboom
  • Summary of key points (15:15)

Insight

For goodness sake,
Communicate with a Capital sea 
– your life depends on it.
(A U Thority)

Stories of success
  • How to communicate from both sides (16:15)
  • Roger’s accountant story (17:45)
  • Handholding like Avie Uniglicht for AnchorFM
  • An elegant solution that keeps customers on board (22:00)
  • Apple are leaving the computer business’ (23:50)
  • Republic of Work in Cork

——————–
Appeal to our supporters :
Please tell one other person
about #BusinessJazzPodcast
______________________

We offer you our best advice

  • Give warning in plenty of time
  • Inform people about why the change is necessary
  • Tell people what will happen
  • Say when the change will come
  • Provide help during time of transition
  • Don’t rely on volunteers to handhold
  • Ensure others don’t communicate the message for you

_______________________
During this episode, Roger & Paul spoke fondly of

  • Show & Tell Communications
  • AnchorFM
  • SXSW
  • Casey Neistat
  • Beme
  • CNN
  • Pogoplug
  • AudioboomFM
  • Avie Uniglicht (aSKaVIE – your tech concierge)
  • Apple
  • Republic of Work

________________________
Let’s work together – fondly
@rogeroverall
@omaniblog
@bizjazzpodcast
@mcfontaine (The Audio Wrangler)

How to start a new business

Podcasting from Cork Ireland, for 33 minutes you’ll hear
Roger Overall & Paul O’Mahony start a new business by accident

Topic

 


________________
In Episode 9 of Season 3, we talk about how best to use your clients
to help you build your business

Mini Announcement:
We are going weekly

Here you hear us discuss

  • “Make assurance doubly sure” (Shakespeare)
  • Imperfect start
  • Introducing ourselves – Roger as molicules – Paul’s a Citizen of the Internet
  • Republic of Work is a brand new …  [list of features]
  • Three word strapline:  “START – BUILD – GROW”
  • Pay a royalty
  • Shall we make an episode on each of the three words
  • David & Goliath by Malcolm Gladwell
  • How do you go from being unknown to becoming a household name? 
  • Robert Scoble is in the building as keynote speaker for #Mavric2017
  • There’s a good chance Republic of Work will become known

Insight
When you’re unknown you may be tempted to cheat

We go on to discuss

  • Start with a BANG, make a big noise
  • Product placement  – Nespresso
  • Move in next to @GaryVee, Richard Branson, Mark Zuckerberg, Elon Musk
  • But – Is it genuine to use the reputation of another to build awareness of you?
  • You could be misconstrued
  • Your value-sets could be aligned
  • One product
  • Benefit other users
  • Trade off the name

Insight
We’re not into clever marketing

 

  • Risk of association : like ‘we’re close to the biggest polluter & child labour user
  • You might change them
  • Paul got outraged : he saw people putting a list of clients on their website – old clients, tiny work, borrowing their branding, sharp practice, deliberately misleading, like LinkedIn contacts
  • Paul’s never seen anyone write about this
  • How to use your list of clients in a genuinely attractive way – to gain trust & showcase your work
  • Imagine you’ve worked for Bank of Ireland
  • Make it clear
  • Potential investors would probe for details, do due diligence

    Cameo visit of Donal Cahalane (‘DC’ to all) CEO
    – gave us stickers from Republic of Work – hot off the press
    – his vision – his plans

  • What to do:
    (1) Put a description of the project on your website
    (2) Blog about the work and provide context for the work with each client
    (3) Get search engines to pick up  your stories
    (4) Tell other startup how you got the work and did it
    (5) Show prospective clients how you work
  • Think of your case studies as stories:
    Once upon a time,
    a long time before …
    and while…
    we used to think
    …and
    The problems we were going to solve were …

Insight
Be ready for a new business idea to pop up

  • Breakthrough for Show And Tell Communications
  • The plan burst through ”
    (1) Let me interview & record you
    (2) 
    Transcribe the audio
    (3) Treat it as a mini-podcast
    (4) Show that ShowandTell Communications produce podcasts
  • A new business venture for BusinessJazz = audio stories for websites:  we’ll visit your company, we help you tell the story behind the business & how it works, you’ll show examples of the service you sell

    No alarm clock this week

  • Summary of this podcast outcome:
    (1) A new business venture for BusinessJazz Services
    (2) BJS got from Zero to One
    (3) Clarity about how to present work you’ve done – genuinely

——————–
Appeal to our supporters :
Please tell one other person
about #BusinessJazzPodcast
______________________

Our best advice:

(1) Make a noise when you first start  – use an amplifier

(2) Tell stories about jobs you’ve done – always put work in context

(3) Don’t be afraid of telling your own  origin story

(4) Hire “BusinessJazz Services” to create audio stories for your company

_______________________
We spoke fondly of

  • Republic of Work
  • Robert Scoble
  • David and Goliath
  • Enterprise Ireland
  • Logitech
  • MARVIC2017
  • Nespresso
  • Gary Vaynerchuk
  • Richard Branson
  • Mark Zuckerberg
  • Elon Musk
  • Bank of Ireland
  • LinkedIn
  • Donal Cahalane (the DC)
  • Microsoft
  • From Zero to One
    ________________________

Let’s work together – fondly – contact us
@rogeroverall
@omaniblog
@bizjazzpodcast
Show & Tell Communications
BusinessJazz.net

How to sell parking spaces to customers who want to marry you

Podcasting from a moving car in Cork Ireland, for 34 minutes
you’ll hear Roger Overall & Paul O’Mahony
talk about a sales funnel to
Help you overcome customer resistance

________________
In Episode 8 of Season 3, we address a problem every sales-person
knows much too well

We start with a shock

Podcasting from Cork
We’re in Paul’s small 2008 Audi.  Driving gingerly along narrow streets – in between parked cars – waving to barbers & hair stylists – without jumping any traffic lights.

This is first time we’ve recorded  BusinessJazz Podcast in a mobile studio.

Paul’s broke the law – Roger aided & abetted.

You hear us chatting about …

  • Why we’re recording on the move
  • Republic of Work  (1.10) – it’s not just for startups  (2.00)
  • Remember the Republic of Work needs to be genuinely attractive
  • I can’t find anything wrong with Republic of Work.” (Roger)
  • The Cafe @ Blackrock Castle Observatory was our spiritual home (3.00)
  • Today we’re driving towards a business community centre (3.35)
  • Remember every business needs to sell: certainly Republic of Work needs to sell what it offers to its ideal customers
  • There’s a rumour there might be poetry in business (4.10)
  • Remember “Be both Attractive & Sell” –  or else your business will fail to fly  (4.25)
  • Cork City roads are not attractive enough  (4.45)
  • Barbers & hair-dressers  (4.55)

Insight

Drive your business forward 

We get stuck into selling…

  • Introducing The Sales Funnel (5.20)
  • Journey “From Awareness to Selling” (5.50)
  • Who do you want to know you exist? (6.45)
  • Who has “Desire to solve a problem now” (7.10)
  • You have to find out “Who’s ready & able to go ahead?” (7.40)
  • When do you say “Here I am – I can solve your problem, as quickly as you need“? (8.25)
  • What’s your  Quality Standard ? (9.30)
  • What is Good Value For Money  (GVFM) ? (9.45)
  • Clients that want to marry you… (10.20)
  • 6 things top class “used car sales people” find out (11.20)
  • “In the old days...” (12:00)
  • The best sales people send you to another supplier (12:45)
  • How to become trustworthy  (13.30)

Insight

Sell yourself a funnel 

Parking in Cork 

  • How to listen to a potential customer (14.20)
  • Be a “good nice likable person” – establish rapport (15.00)
  • How to build depth of friendship
  • Be friendly (15.40)
  • People like before they buy
  • Gather information to guide you towards making a sale (16.20)
  • Either a Rolls Royce or a Mini may do (16.40)
  • “If you can’t make a sale –  make a good reputation
  • Illegal moving of a traffic cone (17.30)
  • Risk assessment said it was safe to move it one  metre (18.10)
  • Make space in crowded market / parking place (19.10)
  • Create your own space (1920)
  • Innovative law-breaking  (19.50)
  • Summary (20.28)

Insight

Be attractive as a mover & shaker

  • How to address unspoken reservations (2055)
  • Matching your competitors (21.25)
  • People have doubts (21.45)
  • Being let down nicely (22.05)
  • Overcoming doubt
  • Satisfaction guaranteed  (22.15)
  • Trusting & Liking (22.25)
  • Money back guarantee (23.35)
  • “Send us back the wrapper” rant (24.00)
  • Valueless guarantees

Insight

There is always something hidden

  • The half-drunk bottle story (24.35)
  • Lifetime value of a transaction in a supermarket (25.00)
  • The €40K transaction
  • Imagine filming people entering a supermarket…
  • Without a quibble (27.25)
  • Wine Corks  v Screw-tops (28.10)
  • Recycling plastic stoppers (28.20)
  • The cork trees in Spain are dying (29.00)
  • How to open a bottle without a screwdriver (29.15)
  • Cork School of Music 29.45

Insight

That bottle of Rioja is worth €40,000

The next question:

  • May we Podcast from Republic of Work in future?

——————–
Appeal to our supporters :
Please tell one person
about #BusinessJazzPodcast
______________________

Our 4 best bits of advice

  • Use a Sales Funnel
  • First be trusted & loved
  • Rapport reigns – foster & nurture it
  • Show you’re trustworthy – the most genuinely attractive supplier

________________________

Let’s work together – fondly
@rogeroverall Show and Tell Communications
@omaniblog on Twitter – Phone Paul
@bizjazzpodcast Leave comment on businessjazz.net
@mcfontaine Mark Cotton (sound)  AudioWrangler

We’ll be back next week