How to seduce your ideal client

This episode of Business Jazz Podcast is (mainly) about :

How to do an elevator pitch to the CEO of your ‘ideal potential client’.
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Podcasting from Cork Ireland
Paul O’Mahony & Roger Overall talk about
how to be genuinely attractive in business today
(GAIBT).

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There is no perfect way. You need to find your best way.

There are some essentials & some desirables.

You must

  • find out how to get in touch with the person afterwards
  • ensure they know how to contact you (if they want to).

BusinessJazz-S4-E4-Cartoon-800px (3)

Give us an example of a successful elevator pitch you’ve done Paul

Paul’s elevator pitch story: 
to an advertising agency director.
Paul eavesdropped on a conversation during a coffee break at a conference in Dublin. (The person in the queue was a director of Arks “one of Ireland’s longest-established agencies, with billings of £21 million (€27 million) in 1999 – up from £6 million in 1996”.)

The Guinness stout account was once held by Arks for more than 20 years.

What Paul did led to a contract to provide services to the agency – presentation skills training courses for account managers & creatives.

Learning:
A queue for coffee’s a great place to take the first step – to make a “memorable splash“.

P&R speculate how Michael Lynch AV3 Media (for example) could make a ‘memorable splash’ – introducing AV3 Media to new potential clients.

PLEASE NOTE:
The topic of Elevator Pitches emerged as a surprise during this podcast. P&R don’t decide beforehand what they’re going to focus on.
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A ‘business development’ news story :
ShowandTell Communications is in a situation.
Another podcast team are
(1) in difficult  & (2) looking for advice

Asked for advice, S&T offered a solution. The solution involved offering to do some work (audio-editing) – for free.

Because S&T want to be seen as genuinely attractive 

Our No 1 aim at Business Jazz Podcast is to
(1) Be Useful to Show&Tell Communications (our parent company)
[and equally at the same time]
(2) Be Useful to other businesses

That’s why we offered a trial – one piece of work – valuable but not a huge service.

Why a Trial period is a good idea: 
A trial piece of work. The advantage to both parties – being able to stop without losing face – time to get to know each other & see whether both like working together.

In this case, it’s important to clarify the quality of the audio-editing needed – before quoting or agreeing a fee for the service.

You’ll hear lots of chat about editing audio – the tricky work involved in removing background sounds – how it can take a long time to remove sounds entirely.

[There’s short reference to sound of Theresa May coughing at Tory Party Conference.]
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Contact Paul & Roger on www.businessjazz.net
– if you’d like to follow up on anything on this podcast.

Please tell someone about this podcast

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Author: Paul O'Mahony

I'm Paul O'Mahony (Cork). On Twitter you can reach me @Omaniblog A father. I work as business storytelling consultant - Podcaster - Blogger - Poet - Live streamer via Periscope - Foodie - naturally ambitious + love to share my contacts. Live in Glanmire, Cork Ireland Europe linkedin.com/in/paulhomahony

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