Be yourself – Watch for confirmation bias

___________
Podcasting from Cork Ireland,
for 35 minutes you’ll hear
Roger Overall & Paul O’Mahony talk business

This is the start of Season 4.
__________________
(1) You hear P&R address the topic of SWEARING in business – and swearing during podcasts.

Blasphemy, GaryVee & iHeartRadio are discussed. One person’s unattractive phrase is another person’s way of emphasising a point – or attracting attention.

How you present your business matters – but what about presenting yourself in a GENUINE way?


_________________
Paul & Roger (P&R) argue

  • your website is your home on line
  • it’s where you can be who you want to be
    _________________

(2) You own your website – you don’t own ‘platforms’ like Twitter, Facebook, Instagram, You Tube, Snapchat, Audioboom.

A platform has the power & right to change its terms & conditions. What happens to your stuff if they change direction?
______________________

(3) P&R carry out a ‘thought experiment”.
What if you want to connect with people who would dislike your usual way of presenting yourself – what should you do?

What about attracting people on a false basis? Like using a woman’s voice to introduce a podcast – and then presenting male voices in the podcast – like Business Jazz does?

P&R talk about Sarah & Mark.
___________________

(4) The Audioboom Story
How Audioboom recently changed its focus and terms & conditions. How Audioboom communicated the changes to people who’d used their service for years.

Roger rants against the $9.99 price point too many companies adopt.

Paul thinks companies should reward early adopters & big users who’ve helped a platform to grow – rather than ignoring them.

What follows is detailed discussion about how some people responded to an email from Audioboom: Paul was “particularly pleased & shocked to get a reply so quickly” – four others reacted differently.

This led to discussion about ‘confirmation bias’. People tend to look for confirmation of their expectations.

__________________

Roger summarises the suggestions made during the podcast:
(1) Pay attention to the risk of ‘confirmation bias’ – its always there.
(2) A single communication doesn’t exist in a vacuum – best to have a unified approach to all your communications.
(3) Your Brand : it’s what people expect from you – attend to the reputation of your brand all the time.

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Thank’s very much for listening to Season 4. We intend to serve you well.
Paul O’Mahony & Roger Overall.
——————–
Appeal to our supporters :
Please tell one other person
about #BusinessJazzPodcast
______________________

Contact us at BusinessJazz.net

Author: businessjazzpodcast

A podcast about "how to be genuinely attractive in business today" by Roger Overall & Paul O'Mahony

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