How to phone future customers successfully

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Podcasting from Cork Ireland, for 31 minutes you’ll hear

Roger Overall & Paul O’Mahony tell stories

to  “Help You Go Cold-Calling”

Topic:

Attractive cold-calling?

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In Episode 6 of Season 3, we address a phobias many business people say they have.

We discuss 

• Roger’s dreadful “vile” emailing skills (3.05)
• How to give something valuable to potential customers (5.29)
• What Roger should have done (6.30)
• The “human” thing to do (+ what not to do) (7.00)
• The “perfect” formula (8.10)

Insight

It’s great to get a gift – give gifts…

We also discuss

• Real cold calling (8.30)
• High-value service (9.10)
• Expect nothing back (9.30)
• Non-attribution licencing (9.50)
• Win-Win behaviour (10.30)

We even discuss 

• Advantages “creatives” have  (11.40)
• How you can write them a blogpost for them to customise (12.05)
• Beacon technology (12.25)
• Auto-mechanics (13.02)
• Random acts of kindness (13.30)
• Cold-calling all Restaurants in Cork City (14.35)

Insight
Any type of business can “cold-call” prospective clients

Especially

• 3 big reasons why people hate cold-calling:
  – Fear of strangers (15.35)
  – Fear of hearing “No” (15.15)
  – Getting past gatekeepers (15.45)
• Leaflet-dropping, mass mailing (16.20)
• Example of inventing copy for an email (16.45)
• Paul’s fundraising experience rattling tin cans in Limerick (17.40)
• Westonbirt Arboretum (tree place) in UK story (18.50)
• 99% rejection is good
• Local & business knowledge matters (20.20)
• Status of client is important (20.50)

We finished with

• Hooking the person to be interested in you before you go selling (21.20)
• Extra motivation for calling – research about business culture (21.45)
• Making lists of people to contact another time (23.00)
• Getting permission to contact them again (23.30)
• Maybe it’s great to be rejected (25.00)

Insight
Permission is Genius

Appeal to our supporters :
Please tell someone
about #BusinessJazzPodcast
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Our (9) best advice 

• Don’t do what Roger did  (25.35)
• Do something which is a free gift (25.45)
• Seek nothing in return (26.00)
• Seek permission to talk or call again (27.25)
• Use your status (27.00)
• Create a point of interest to build rapport (27.40)
• See every response as a bonus (28.10)
• Always seek permission to call again (28.30)
• Keep your morale up (29.20)

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We spoke fondly of 

Beer breweries
Restaurants in Cork, Ireland
Motor mechanics
Westonbirt – The National Arboretum
Tewksbury, UK
Malmsbury, UK
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Let’s work together – fondly
Roger @rogeroverall  Show and Tell Communications.net
Paul @omaniblog
Us @bizjazzpodcast
Mark @mcfontaine audiowrangler.co.uk (sound)