Be yourself – Watch for confirmation bias

___________
Podcasting from Cork Ireland,
for 35 minutes you’ll hear
Roger Overall & Paul O’Mahony talk business

This is the start of Season 4.
__________________
(1) You hear P&R address the topic of SWEARING in business – and swearing during podcasts.

Blasphemy, GaryVee & iHeartRadio are discussed. One person’s unattractive phrase is another person’s way of emphasising a point – or attracting attention.

How you present your business matters – but what about presenting yourself in a GENUINE way?


_________________
Paul & Roger (P&R) argue

  • your website is your home on line
  • it’s where you can be who you want to be
    _________________

(2) You own your website – you don’t own ‘platforms’ like Twitter, Facebook, Instagram, You Tube, Snapchat, Audioboom.

A platform has the power & right to change its terms & conditions. What happens to your stuff if they change direction?
______________________

(3) P&R carry out a ‘thought experiment”.
What if you want to connect with people who would dislike your usual way of presenting yourself – what should you do?

What about attracting people on a false basis? Like using a woman’s voice to introduce a podcast – and then presenting male voices in the podcast – like Business Jazz does?

P&R talk about Sarah & Mark.
___________________

(4) The Audioboom Story
How Audioboom recently changed its focus and terms & conditions. How Audioboom communicated the changes to people who’d used their service for years.

Roger rants against the $9.99 price point too many companies adopt.

Paul thinks companies should reward early adopters & big users who’ve helped a platform to grow – rather than ignoring them.

What follows is detailed discussion about how some people responded to an email from Audioboom: Paul was “particularly pleased & shocked to get a reply so quickly” – four others reacted differently.

This led to discussion about ‘confirmation bias’. People tend to look for confirmation of their expectations.

__________________

Roger summarises the suggestions made during the podcast:
(1) Pay attention to the risk of ‘confirmation bias’ – its always there.
(2) A single communication doesn’t exist in a vacuum – best to have a unified approach to all your communications.
(3) Your Brand : it’s what people expect from you – attend to the reputation of your brand all the time.

__________________

Thank’s very much for listening to Season 4. We intend to serve you well.
Paul O’Mahony & Roger Overall.
——————–
Appeal to our supporters :
Please tell one other person
about #BusinessJazzPodcast
______________________

Contact us at BusinessJazz.net

Values & Personality Make You Strong

___________

Podcasting from Cork Ireland,
for 29 minutes you’ll hear
Roger Overall & Paul O’Mahony
riff off each other,
playing  “Loving values make you strong”

Topic
Avoid working with the wrong people


________________
In Episode 14 of Season 3,
we help you get into bed with the right people.
We want you to become more genuinely attractive in business today

We discuss 

  • Bonuses for bankers (0:45)
  • Executives in prison (1:20)
  • Local bank managers (2:20)
  • Republic of Work (2:40)
  • Richie Boucher (3:20)
  • BusinessJazz in the boardroom (3:50)
  • Jonathan Amm & ChangeAgents Branding (5:00)
  • Fianna Fáil (5:30)
  • Guinness & Diageo & Craft beer (5:45)
  • Roman Catholic Church (6:20)

We also discuss ….

  • “What are our values?” (7:35)
  • List of values (8:20)
  • The ‘Grumpy’ Company, Snow White & Rudolf’s Reindeers (8:30)
  • “Arthur” – the film (9:18)
  • “Would you work for a company you don’t like?” (9:50)
  • Incompatible values
  • You can’t do your best work …(10:45)
  • Personality clicks (11:08)
  • “Can you do your best work if you don’t like the client?” (12:15)

And also …

  • “What if a client isn’t in your ideal sector?” (13:15)
  • FinTech business (14:01)
  • How & why Show&Tell Communications came to work with a financial company (14:15)
  • Aligning values
  • “I’ll never be financially independent.” (15:25)
  • “I like them, they’re nice people”
  • “You have a baggage-free perspective.”
  • Advantages of having been a journalist (16:30)
  • “Where will I find my ideal client?”
  • “We help people who want to do good – make the world a better place”.

We focus on running & content marketing …

  • Roger wants to focus on the “running community” (18:45)
  • Jamil Coury (Run Steep Get High)
  • Aravaipa Running in Phoenix (19:30)
  • How he does content marketing:
  • (1) news show about ultra running : things going on in your sector via You Tube & podcasting
  • (2) Podcasting live on Instagram, Facebook & You Tube
  • (3) Daily vlog with tips – how you  can become a better (anything) (22:50)

___________
What you can do  [w
e offer you our best advice]

  • Connecting with your target audience brilliantly (24:30)
  • Use humour as a way to raise business issues
  • Three key questions to ask
    • How well do our values fit?
    • How well do our personalities click?
    • How do your knowledge & experience fit with the client?
    • Plus: the shocking answer The less you know about us, the better you’ll be for us

——————–
Appeal
to our supporters :
Please tell one other person
about #BusinessJazzPodcast
________________________

Let’s work together – fondly

Roger Overall
@rogeroverall Show&Tell Communications (+ Stierkater.com – running & cartoons)

Paul O’Mahony
@omaniblog BusinessJazz Services @bizjazzpodcast

Mark Cotton
@mcfontaine. Www.audiowrangler.co.uk
– for your audio requirements – Bletchley Park Podcast 

 

Be extraordinarily attractive to staff


___________
Podcasting from Cork Ireland, for 43 minutes you’ll hear
Roger Overall & Paul O’Mahony
riff off each other,
playing “You can’t do it alone

Topic:
Attracting Staff, Partners & Funders

BusinessJazz-S3-E13-Cartoon
________________
In Episode 13 of Season 3,
we help you think about your staff & business partners.
We want you to become more attractive in business today
We discuss 

  • What about the staff, employees, partners? [1.10]
  • You need a partner [1.35]
  • Why one-person businesses don’t work [1.45]
  • The squabble between Roger & Paul [4.05]
  • With staff comes headaches [4.50]
  • You need to find right people and able people [5.30]
  • You have to make yourself an appealing employer [5.45]
  • The flower shop story – Best of Buds in Cork [6.20]
  • One of Paul’s clients makes software for universities [7.30]
  • Every business is always in competition for staff [8.40]
  • Roger goes for water [9.07]

We also discuss ….

  • Republic of Work people & Partners  [10.00]
  • The importance of signage & balloons for business [11.20]
  • Solopreneurs [11.30]
  • BusinessJazz has Lennon & McCartney [13.30]
  • You need to attract great people to work with you [13.55]
  • How can you afford to take on new staff? [14.25]
  • One of the most important points about business [15.30]
  • Funding the business [16.00]
  • What about doing the work [16.35]
  • The Vaynerchuk approach [16.05]
  • Saving money – having reserves [17.35]
  • The behaviour of banks [17.50]
  • Raising money from investors [18.20]
  • What potential investors look for [18.45]
  • Never borrow from family? [19.10]
  • Kickstarter – the Peter Cox story [19.50]
  • How Peter Cox failed to hit his target  [22.10]
  • Peter Cox needed to attract his “ideal” staff [24.30]
  • Writing a ‘person specification’ [25.05]
  • Selecting staff – avoiding ‘bullshit’ [26.00]
  • Getting on (gelling) with people in the company [28.40]
  • The company’s angle – the employee’s job [29.45]
  • “How can I make myself genuinely attractive in business today?” [30.05]
  • Treating an employer as a customer [30.20]
  • Being ‘irreplaceable’ [31.00]
  • Paul can’t remember the point he was going to make [30.45]
  • Best example of a company making its staff feel really valued [31.50]
  • Roger’s South Africa story [32.30]
  • Providing employees with the right equipment [34.55]
  • The right amount of pressure [35.20]
  • Summary [37.15]

We offer you our best advice:

(1) You can’t do it all on your own – you must find supporters

(2) This podcast is relevant to you no matter what your business is.

Appeal to our supporters
——————–
Please tell one other person
about #BusinessJazzPodcast

_______________________
We spoke fondly of

John Lennon & Paul McCartney
Mick Jagger & Keith Richards
Simon & Garfunkel
Facebook: Mark Zuckerberg,  Eduardo Saverin, Andrew McCollum, Dustin Moskovitz & Chris Hughes
T S Eliot & Ezra Pound
Prince
Best of Buds (Cork)
Akari Software
Republic of Work, Bank of Ireland, Nespresso, Teamwork.com (Peter Coppinger & Dan Mackey)
Sherlock Holmes
Show&Tell Communications (Roger’s company)
Change Agents Branding
Jonathan Amm
Gary Vaynerchuk
Dragons’ Den
Kickstarter
Peter Cox Photography
Michael Port
MS Word & Excel
________________________
Let’s work together – fondly

Roger Overall
@rogeroverall Show&Tell Communications     (and  Stierkater.com – running & cartoons)

Paul O’Mahony @omaniblog
BusinessJazz Services @bizjazzpodcast

Mark Cotton @mcfontaine. Www.audiowrangler.co.uk
– for your audio requirements – Bletchley Park Podcast 

Truthful Useful Stories Make You Travel


___________
Podcasting from Cork Ireland,
for 35 minutes you’ll hear
Roger Overall & Paul O’Mahony
riff off each other,
playing “Go off trail – you’ll fail

Topic
A truthful story – A useful story


________________
In Episode 14 of Season 3,
we show you it’s vital
you don’t lose control of your story.
We want you to become more genuinely attractive in business today

In this podcast, you hear:

Erratum : Roger corrects a mistake he made in the heat of the moment

  • We’re ready to talk (1.28)
  • Personal Introductions (1.40)

_____________

  • Business communications (5.10)

Is this an Anti-Apple rant” (7.10)

  • Why would anyone stay with Apple?” (8.00)
  • Apple knows it has this reputation. (8.40)
  • Special Event in the life of Apple : Apple meets journalists – a rare occasion these days (8.50)
  • Remember those who don’t use Apple (10.00)

The point of the story: don’t let others tell your story.

  • If there’s a void, others will fill it (10.30)
  • You need to take control of the story – immediately (10.50)

____________

USA – Frozen Head State Park – Tennessee – the Barkley Marathons 2017 (11.05)

  • Trail-running not orienteering (12.55)
  • Twitter’s the best way to follow the race @KeithNunn (13.30)
  • The drop-out rate is “horrendous”. (14.45)
  • NB – John Kelly finished in 59:30:53
  • Gary Robbins from Canada
  • The 5th and Final Loop (16.00)
  • Where’s Garry? (17.40)
  • The first story that went out from Gary “Lazarus Lake” Cantrell :
    the “6 seconds late” story – exploded on Twitter (20.45)
  • The second story: “I did not complete“. (21.50)
  • Which story travels most?

Back to the practice of communications (23.50)

  • Putting the story right (24.00)
  • Correcting the message
  • The speed with which you put the story right (26.22)

__________________

Our advice & the Challenge:
how to draw valuable lessons from Roger’s story?

(1) A concise, appealing, powerful & emotional story that’s easily understood will travel (27.50)

(2) Make sure your message is accurate

(3) Give people something they can use – express your message in a form that others can use

BIG issues we didn’t resolve:

“Truth is not the big issue – usability is.” (Paul)

“Be careful you don’t fall into the trap of telling the truth.” (Paul)

“If you’re going to put out a message, why not make it a true message.” (Roger)

“Make it useful & true.” (Roger)

“Which would you prefer, an interesting lie or a boring truth?” (Paul)

Appeal to our supporters :
Please tell one other person
about #BusinessJazzPodcast
________________________
Contact us 

Roger Overall
@rogeroverall Show&Tell Communications
(+ Stierkater.com – running & cartoons)

Paul O’Mahony
@omaniblog BusinessJazz
Services
@bizjazzpodcast

Mark Cotton
@mcfontaine.
http://www.audiowrangler.co.uk
– for your audio requirements –
Bletchley Park Podcast 

 

How to reduce stress & worry

___________
Podcasting from Cork Ireland, for 33 minutes you’ll hear
Roger Overall & Paul O’Mahony
riff off each other,
playing
“Mindfulness & Meditation”

Topic
How to reduce stress & worry?

BusinessJazz-S3E12-Cartoon

In Episode 12 of Season 3,
we discuss:

We discuss fundamentals

  • Strange start: Paul has nothing to say this week (0.05)
  • There are times to reflect & live in silence (0.18)
  • Mindful business (1.04)
  • Mickey Mouse’s ears
  • “How much time have you been stressed?
  • “Living in the Now”
  • How much energy of business people gets diluted by not living in the Now?
  • Living in fear of future & regrets about the past
  • Worry: what does it have on your ability to pay attention to a client?
  • How acute is it?
  • How rested are you?
  • Anxiety consumes  too much energy –  but not always  (5.30)
  • Do you have a mechanism for controlling the “barrier”
  • Working with a business coach

Insight
You can live a better life

We focus on focus

  • Ever done a course on mindfulness? (6.45)
  • Concentrating on a very small detail
  • Meditation & Mindfulness
  • [syllables matter in communication] – Use one-syllable words – like “love”
  • Focus on something real that’s experienced – not imagined
  • Practise the art of focus (10.00)
  • Feel your weight on the carpet
  • Ummm… ummm…ummm… (is one way)
  • ‘Doing it’ is the hard bit – especially if you’re an impulsive (11.55)
  • We can all imagine catastrophes (13.00)
  • That’s typical of me’ – ‘it’s all my fault’
  • Story of a waiter who had a lousy day
  • Advice can be dismissed (15.00)

Insight
Control your imagination now

We advocate Practice:

  • If anyone thinks they can have a mindful approach to business without practice  – they’re bonkers
  • Golfers & hurlers must practise (16.00)
  • Business people better practise – if they want different results
  • Let’s not use the word ‘idiot‘ (18.00)
  • Physical health is recognised
  • Mental health is starting to be recognised
  • Tajikistan
  • Business gurus are talking about meditation
  • I shall meditate for 5 minutes…”  says Roger –  No, do one minute – says Paul
  • Perpetuating a fallacy (21.00)
  • It’s not difficult to practise, there’s nothing technically complicated…
  • Put down your resistance
  • Mark Cotton knows “Keep on Running” 60s song
    Keep On Running” is a song written and originally recorded by Jackie Edwards, which became a number one hit in the UK when recorded by The Spencer Davis Group (Wiki)

Insight
Everything is practice


We advise you to get help to change 

  • Every day is the first day (23.00)
  • Learned behaviour is difficult to change (24.00) – it takes work
  • No one builds a business by themselves
  • Google Larry Page & Sergey, Teamwork, Lennon & McCartney
  • The business of developing yourself to be more attractive in business today (25.40)
  • Automated text message that says “STOP”
  • A mindful approach thanks to help of an external force (26.50)
  • ‘Accountability buddy’ can help you
  • Thinking ahead is not good – when you’re dealing with a customer (28.00)
  • “Let’s make-up” birthday card
  • Responding to a genuine need
  • Where the clock?
  • Paraphernalia we need for this podcast
  • Michael Lynch  AV3 productions arrives

Paul sings
“We’ll meet again”
Insight
None

——————–
Appeal to you :
Please tell one other person
about #BusinessJazzPodcast
_______________________
During this conversation
We spoke fondly of

Mickey Mouse’s Ears
Tajikistan
Mark Cotton
Larry Page & Sergey
Teamwork.com
Lennon & McCartney
Michael Lynch
AV3 productions
________________________

Let’s work together – fondly
@rogeroverall Show&Tell Communications
@omaniblog
BusinessJazz Services @bizjazzpodcast

@mcfontaine. Www.audiowrangler.co.uk
– for your audio requirements – Bletchley Park Podcast 

Mizspellinz and How to Name Your Company

___________

Podcasting from Cork Ireland, for 35 minutes
you’ll hear Roger Overall & Paul O’Mahony
talking about name-calling

Topic
How should you name your company?

 

________________

In Episode 11 of Season 3
we discuss:

  • Amazon Alexa
  • Case study : why Alexa appeals to one family (Bernie Goldbach family story) 1.20
  • How to  make a new product genuinely attractive today  (2:00)
  • Internet of things – increasing suspicions (2:20)
  • Need for positive stories
  • How Alexa can be another member of the family (3:00)
  • Never call your child Alexa (4:05)
  • What about people called Alexa?
  • What would Alexei Sayle do? (4:40)

Insight
What’s in a name? that which we call a rose
By any other name would smell as sweet;

  • Naming your product
  • Call it after a famous person?  (they’ll have to talk about it) (5:00)
  • “Richard” would  be a disaster

How do you make your product appealing?  (6:08)

  • Naming your product is very important
  • Recent blog post “How to start a business
  • How to steal reputation and other dirty tricks‘ appeals to our listeners  (6:50)

Funny unpronounceable names we discuss:

  • HOKA11 (running shoe manufacturers)  – ‘HOKA one one’
  • NIKE – Nikon – Adidas – Tomato – Schedule
  • Name your company
  • how to name it without getting into complications (9:00)
  • Do you need a confusing name or a clear one? (9:40)

Insight
The Company name is irrelevant

  • General rule
  • It’s crazy for a Startup to have a sexy obscure name  (10:30)
  • Obliquity‘ (Book by John Kaye found on Roger’s bookshelf) won’t do
  • What Robert Scoble said to Paul  at Dublin WebSummit  (11:40)
  • Straplines are what matters (12:00)
  • Pronounce NGINX

Insight
If you want people to talk about you
have a name they can say

Roger’s Story:

  • How ‘Show & Tell Communications‘ was named (13:15)
  • ‘Republic of Work’ name + ambitions (14:00)
  • General rule:
    (1) When you name your business – have a name that explains what the business does (14:30)
    (2) If you have a good strapline, the name doesn’t matter much
  • A short pithy phrase not a boring one

Announcement 

‘BusinessJazz Services’ was born on BusinessJazz Podcast 
What BusinessJazz Services offers to clients (18:30)

 

  • Product name : what Amazon did
  • Back to Alexa: Is Alexa a female name?
  • McDonald’s

    Insight
    Be sure to have a big strap

 

  • What to do when you’re naming your product
  • Long term best way:
    (1)  Start with the brand
    (2) Think of the company name & product name later
    (3) Decide on your strapline before you name the company
    (4) Research Straplines others are using
  • More of Roger’s business story:
  • “How we got to ‘Show & Tell Communications'”
  • Children know the difference between ‘Show’ & ‘Tell’
  • Playfulness & Light
  • Apple was first called ‘Apple Computer, Inc’
  • IBM was ‘Computing – Tabulating – Recording Company (CTR)
  • Acronyms as names
  • Passing reference to the artist formerly known as Prince (TAFKAP)

_________________

 

We offer you our best advice: 

1. After branding your business,  adopt a strapline

2. Don’t make us guess what you do

3.  Make your company & product  name pronounceable

4. Check out the cross-cultural associations

 

 

——————–

Appeal to our supporters :

Please tell one other person

about #BusinessJazzPodcast

_______________________

We spoke fondly of

Amazon Alexa
Bernie Goldbach
Alexei Sayle
HOKA one one
NIKE
Nikon
Adidas
John Kaye (author of ‘Obliquity’)
Robert Scoble
NGINX
Show & Tell Communications
Republic of Work
Apple
IBM
Prince
________________________

Let’s work together – fondly

@rogeroverall

@omaniblog +353872911982

@bizjazzpodcast

@mcfontaine. Www.audiowrangler.co.uk

Businessjazz.net

 

How to manage change properly


___________
Podcasting from Cork Ireland, for 26 minutes you’ll hear
Roger Overall & Paul O’Mahony talking about
how to manage change properly
– without screwing-up

Topic
Transforming your business model

________________
In Episode 10 of Season 3, we chat about big stuff
– nothing trivial

Mini Announcement:
We’re now weekly

BusinessJazz begins here 
  • Introducing ourselves (0:55)
  • Introducing AnchorFM (2:35)
  • Credibility of Audio v Video (3:45)
  • History of Paul on Anchor (4:00)
  • Advantages of Audio (4:30)
  • Examples of what you can do on Anchor (4:55)
  • Humanity of Anchor (6:00)
  • Strength of community (6:20)
  • What the Founders of AnchorFM did (6:40)
  • SXSW – South By South West (7:30)
  • Result (7:58)
Insight:

We all need an Anchor

We move on 
  • Cobbler’s Shop changes the business (8:30)
  • Radical change to your business (9:15)
  • How to communicate big change properly (10:25)
  • Give warning to customers
  • Brand Advocates (13:55)
  • Community becomes a Commodity
  • Audioboo to Audioboom
  • Summary of key points (15:15)

Insight

For goodness sake,
Communicate with a Capital sea 
– your life depends on it.
(A U Thority)

Stories of success
  • How to communicate from both sides (16:15)
  • Roger’s accountant story (17:45)
  • Handholding like Avie Uniglicht for AnchorFM
  • An elegant solution that keeps customers on board (22:00)
  • Apple are leaving the computer business’ (23:50)
  • Republic of Work in Cork

——————–
Appeal to our supporters :
Please tell one other person
about #BusinessJazzPodcast
______________________

We offer you our best advice

  • Give warning in plenty of time
  • Inform people about why the change is necessary
  • Tell people what will happen
  • Say when the change will come
  • Provide help during time of transition
  • Don’t rely on volunteers to handhold
  • Ensure others don’t communicate the message for you

_______________________
During this episode, Roger & Paul spoke fondly of

  • Show & Tell Communications
  • AnchorFM
  • SXSW
  • Casey Neistat
  • Beme
  • CNN
  • Pogoplug
  • AudioboomFM
  • Avie Uniglicht (aSKaVIE – your tech concierge)
  • Apple
  • Republic of Work

________________________
Let’s work together – fondly
@rogeroverall
@omaniblog
@bizjazzpodcast
@mcfontaine (The Audio Wrangler)