Featured

30 Reasons to reply quickly

Paul O’Mahony & Roger Overall [P&R]
– podcasting from Cork, Ireland –
talk about how to be genuinely attractive in business today (GAIBT).

Recorded in @RepublicofWork The Mall, Cork City centre.

The podcast recording was live streamed on Periscope.

P&R discuss:

(1) A serious approach to branding.
What is your brand? It’s what others expect from your business.
“This is what you are in the mind of others…”

P&R emphasise the importance & value of doing research to find out what your business is in the minds of others –
research may surprise you.

(2) What if a business can’t afford to do research about its brand?

(3) Roger tells a story about his plans to travel from Cork to Vancouver – via Aer Lingus & Air Canada.

Paul is shocked by Air Canada.

What happened:
Roger emailed both Aer Lingus & Air Canada to find out about his luggage. He expected a poor, slow response from Aer Lingus. He expected a top class response from Air Canada.

Brand Canada is strong, much stronger than Brand Aer Lingus – in Roger’s expectations.

The shocking thing
is that Air Canada sent an email :

“We will respond to you within 30 working days.”

You hear Paul cracking-up. Paul says it’s like someone calling a fire brigade and getting a reply – “thanks for your call, we’ll be with you within 30 working days.”

BusinessJazz-S4-E3-Cartoon (1)

P&R (Paul & Roger) decide :
“Let’s send this podcast to CEO of Air Canada Calin Rovinescu”

Next time Paul books to fly Air Canada he expects a reply “we expect to be able to collect you within 30 days of your booking date.”
Horrific story – almost unbelieveable.

(In case you’re wondering, Aer Lingus sent a reply that left Roger in some doubt – but at least it was an honest answer that sounded as if they couldn’t provide an absolute guarantee that nothing would go wrong.)
_________________________

Part Two:

Paul & Roger (P&R) chat about

(1) An understanding of what a brand is. Many miss the point that “I don’t have control over my brand.

(2) A book: “Markets are conversations” – the No 1 thesis in “The ClueTrain Manifesto” (1999).
______________________

P&R summarise key points from their conversation:

  • You need to have a huge interest in the expectations people already have.
  • Strong Brands discourage some people from being interested in their products & services (saves people from wasting their time). An Undertaker doesn’t want to be confused with Pizza parlour.
  • It’s good to “Be Ignorant” about what other people think
  • Don’t base your understanding & decisions on
    (1) an unrepresentative sample
    (2) what you fear people are saying

Your company values:
Consider

  • You can control the extent to which you behave in line with your values.
  • Your values can’t be changed without changing the Board, the hiring policy, the people.
  • You may gradually need to ditch some of your clients – in order to move to working with your “ideal clients”.

Many companies have “values” – value statements. But statements are not what matter most – behaviour is what people base their expectations on.

Paul tells story about a company he once worked for whose No 1 value was FUN
___________________

P&R summarise the Key Points from this week’s episode.

(Bitcoins get a brief mention)

EIR brand is an elephant or a tanker – slow to change. It’s in a market that’s high tech – fast – nimble. P&R say there’s a “phenomenal mismatch” between Eir’s brand and the market in which they aim to succeed.

“If your No 1 value is X – why do you do Y?
“If that’s your No 1 value – why are you doing that?

The ClueTrain Manifesto : “Markets are conversations” is highly recommended

Paul & Roger would like you to contact them via BusinessJazz.net

Our ABOUT US page

Important Note:
Big thanks to Jane Boyd in Vancouver for contacting us about our “About Us” Page: she pointed out that it’s out of date.

Sometimes you really do screw up – even when your heart is in the right space.

Please tell someone about Business Jazz Podcast.

____________________

Featured

Before You Replace Paper Tiger Scream

Podcasting from Cork Ireland,
for 35 minutes you’ll hear
Roger Overall & Paul O’Mahony talk business

The recording of this episode of Business Jazz Podcast was live streamed on Periscope from Republic of Work Cork Ireland.

[Please note: Roger was not paid

by 53

to say what you’ll hear him say on this episode]

How to be genuinely attractive in business today (GAIBT)
not yesterday
not tomorrow

This week’s episode begins with P&R discussing what TODAY should be called.

Three options:

  • BJ-day
  • T-day
  • F-day

BJ name’s taken already
T name is ambiguous
F is best

This is relevant because Before you name your company – who else has that name and dominates that space?

Don’t go for a name a criminal uses

F-day isn’t confusing – you can’t be attractive if you confuse people.

Words have resonances (F-day has all sorts of resonance). It’s fab, fantastic, fenomenal …

You get more f-words on our podcast

Ask yourself:  What are our 3 words?  The superlatives we own.  Roger suggests that in a press release – use all the superlatives when referring to your company. Some journalists are lazy (tip for you).

Paul wonders: do you want rubbish written about you – like “BJ is a leading, professional, quality, award-winning…”?

What 3 words would you recommend?
fenomenal – factual – frisky

Advice P&J discuss:
Hire a big Research Team – spend 2.5 m – run 100 focus groups …

_________________________

Are we going to get serious?

 

Imagine we aimed to podcast alert & attentive

their job is to communicate

what how why & outcome you could expect

you were an employee ambition to be change agent – make a difference and leave

coffee-makers make a difference

_______________

Is there anything going on in the world Roger?

Make a difference or leave

give people leeway to make a difference

Some companies have SOPs for everything – Scripts on screens – their own company Siri built-in to their communication stations.

Good example of a company doing something well

Not first time they’ve impressed Roger

American, San Fancisco Company – 53
You hear Roger tell “The 53 Story
“Paper Drawing App”

Paper is a very human App
Others are clinical empty soul-less

Surprise – surprise  : Roger says

“I use Paper”

53 is memorable company name.

Lots of detail & emotions in the 53 “Paper” story.

Is “Paper” a Challenger Brand to market-leader? (Pro Create & Adobe)

The 53 Story – warts & all 

(1) The fall from grace of “Paper” … (in 2015)

Why did Paper add functionality to the App? Paul sketches a preposterous theory.

(2) Roger wrote a blogpost…  (from a no-longer-happy man in Cork)

Said he was DISAPPOINTED

(3) Roger work up to an Email from Christopher Martin  (53 product manager who oversaw the product development of ‘Paper3’)

“a very human email” out of the blue

(4) 53 Updated – transformed – the Paper App 3 months later

“amazing, great to have the App back”

(5) Roger is cartooning – building a career as cartoonist.

Roger was asked: “How do you do your cartoons?”

He wasn’t using a 53 Stylus until Charoline Weingardt got him one

applied ear 53 launched their own stylus “Pencil”
¢50 Charoline Weingardt artist had a Pencil – got one for r – one of first in E have have one.

Bad DISAPPOINTING news: Technological problems – wearing out too quickly – odd behaviour – trouble drawing with it – palm rejection didn’t work quirks- eraser didn’t work for me

I use Paper Magnus Stylus by; an Irish company

(6) Roger told the DISAPPOINTED story on Instagram

  • a throw-away comment

(7) SHOCK & AWE – can we send you a replacement?

arrived additional nibs – it works brilliantly – better than the one I had

leapt in on a conversation
feint whisper on smedia -= got in touch – 2 years after last contact

fenomenal way of reading wea
“fing fabulous”

(8) TODAY

– Paul says ’53 may take your story & put it on their website’

  • Roger says “I wouldn’t mind.  I grant 53  creative commons licence to use my story as you wish …

left me
gushing fan of their product & company
flaberghasted

___________

Advice points:

Stories are better than key points

144,000 seconds – BJ book producedin 144k seconds ….

If you want to be genuinely attractive in business today (GAIBT):
(1) Do what people don’t expect
(2)Do what gets people saying “I don’t really deserve to be served by this business … Surely it’s only others who get this extraordinary service?
(3)Treat users in a ‘down-to-earth’ – ordinary – genuine – intelligent – way.

There’s a good chance you will be (GAIBT).

Ffnd & contact P&R on “BusinessJazz.net”
Find Roger Overall on “showandtellcommunications.neti”
Find Paul O’Mahony’s freshest bio there.
Find Paul live streaming as @omaniblog on Periscope.

‘OMANI’ = Outrageous Monsters Are Near Ireland.

Phone Paul – he’ll be very pleased to talk to you.

Last words you hear on this episode
“… Now look, you wonderful wonderful …

Be yourself – Watch for confirmation bias

___________
Podcasting from Cork Ireland,
for 35 minutes you’ll hear
Roger Overall & Paul O’Mahony talk business

This is the start of Season 4.
__________________
(1) You hear P&R address the topic of SWEARING in business – and swearing during podcasts.

Blasphemy, GaryVee & iHeartRadio are discussed. One person’s unattractive phrase is another person’s way of emphasising a point – or attracting attention.

How you present your business matters – but what about presenting yourself in a GENUINE way?


_________________
Paul & Roger (P&R) argue

  • your website is your home on line
  • it’s where you can be who you want to be
    _________________

(2) You own your website – you don’t own ‘platforms’ like Twitter, Facebook, Instagram, You Tube, Snapchat, Audioboom.

A platform has the power & right to change its terms & conditions. What happens to your stuff if they change direction?
______________________

(3) P&R carry out a ‘thought experiment”.
What if you want to connect with people who would dislike your usual way of presenting yourself – what should you do?

What about attracting people on a false basis? Like using a woman’s voice to introduce a podcast – and then presenting male voices in the podcast – like Business Jazz does?

P&R talk about Sarah & Mark.
___________________

(4) The Audioboom Story
How Audioboom recently changed its focus and terms & conditions. How Audioboom communicated the changes to people who’d used their service for years.

Roger rants against the $9.99 price point too many companies adopt.

Paul thinks companies should reward early adopters & big users who’ve helped a platform to grow – rather than ignoring them.

What follows is detailed discussion about how some people responded to an email from Audioboom: Paul was “particularly pleased & shocked to get a reply so quickly” – four others reacted differently.

This led to discussion about ‘confirmation bias’. People tend to look for confirmation of their expectations.

__________________

Roger summarises the suggestions made during the podcast:
(1) Pay attention to the risk of ‘confirmation bias’ – its always there.
(2) A single communication doesn’t exist in a vacuum – best to have a unified approach to all your communications.
(3) Your Brand : it’s what people expect from you – attend to the reputation of your brand all the time.

__________________

Thank’s very much for listening to Season 4. We intend to serve you well.
Paul O’Mahony & Roger Overall.
——————–
Appeal to our supporters :
Please tell one other person
about #BusinessJazzPodcast
______________________

Contact us at BusinessJazz.net

Values & Personality Make You Strong

___________

Podcasting from Cork Ireland,
for 29 minutes you’ll hear
Roger Overall & Paul O’Mahony
riff off each other,
playing  “Loving values make you strong”

Topic
Avoid working with the wrong people


________________
In Episode 14 of Season 3,
we help you get into bed with the right people.
We want you to become more genuinely attractive in business today

We discuss 

  • Bonuses for bankers (0:45)
  • Executives in prison (1:20)
  • Local bank managers (2:20)
  • Republic of Work (2:40)
  • Richie Boucher (3:20)
  • BusinessJazz in the boardroom (3:50)
  • Jonathan Amm & ChangeAgents Branding (5:00)
  • Fianna Fáil (5:30)
  • Guinness & Diageo & Craft beer (5:45)
  • Roman Catholic Church (6:20)

We also discuss ….

  • “What are our values?” (7:35)
  • List of values (8:20)
  • The ‘Grumpy’ Company, Snow White & Rudolf’s Reindeers (8:30)
  • “Arthur” – the film (9:18)
  • “Would you work for a company you don’t like?” (9:50)
  • Incompatible values
  • You can’t do your best work …(10:45)
  • Personality clicks (11:08)
  • “Can you do your best work if you don’t like the client?” (12:15)

And also …

  • “What if a client isn’t in your ideal sector?” (13:15)
  • FinTech business (14:01)
  • How & why Show&Tell Communications came to work with a financial company (14:15)
  • Aligning values
  • “I’ll never be financially independent.” (15:25)
  • “I like them, they’re nice people”
  • “You have a baggage-free perspective.”
  • Advantages of having been a journalist (16:30)
  • “Where will I find my ideal client?”
  • “We help people who want to do good – make the world a better place”.

We focus on running & content marketing …

  • Roger wants to focus on the “running community” (18:45)
  • Jamil Coury (Run Steep Get High)
  • Aravaipa Running in Phoenix (19:30)
  • How he does content marketing:
  • (1) news show about ultra running : things going on in your sector via You Tube & podcasting
  • (2) Podcasting live on Instagram, Facebook & You Tube
  • (3) Daily vlog with tips – how you  can become a better (anything) (22:50)

___________
What you can do  [w
e offer you our best advice]

  • Connecting with your target audience brilliantly (24:30)
  • Use humour as a way to raise business issues
  • Three key questions to ask
    • How well do our values fit?
    • How well do our personalities click?
    • How do your knowledge & experience fit with the client?
    • Plus: the shocking answer The less you know about us, the better you’ll be for us

——————–
Appeal
to our supporters :
Please tell one other person
about #BusinessJazzPodcast
________________________

Let’s work together – fondly

Roger Overall
@rogeroverall Show&Tell Communications (+ Stierkater.com – running & cartoons)

Paul O’Mahony
@omaniblog BusinessJazz Services @bizjazzpodcast

Mark Cotton
@mcfontaine. Www.audiowrangler.co.uk
– for your audio requirements – Bletchley Park Podcast 

 

Be extraordinarily attractive to staff


___________
Podcasting from Cork Ireland, for 43 minutes you’ll hear
Roger Overall & Paul O’Mahony
riff off each other,
playing “You can’t do it alone

Topic:
Attracting Staff, Partners & Funders

BusinessJazz-S3-E13-Cartoon
________________
In Episode 13 of Season 3,
we help you think about your staff & business partners.
We want you to become more attractive in business today
We discuss 

  • What about the staff, employees, partners? [1.10]
  • You need a partner [1.35]
  • Why one-person businesses don’t work [1.45]
  • The squabble between Roger & Paul [4.05]
  • With staff comes headaches [4.50]
  • You need to find right people and able people [5.30]
  • You have to make yourself an appealing employer [5.45]
  • The flower shop story – Best of Buds in Cork [6.20]
  • One of Paul’s clients makes software for universities [7.30]
  • Every business is always in competition for staff [8.40]
  • Roger goes for water [9.07]

We also discuss ….

  • Republic of Work people & Partners  [10.00]
  • The importance of signage & balloons for business [11.20]
  • Solopreneurs [11.30]
  • BusinessJazz has Lennon & McCartney [13.30]
  • You need to attract great people to work with you [13.55]
  • How can you afford to take on new staff? [14.25]
  • One of the most important points about business [15.30]
  • Funding the business [16.00]
  • What about doing the work [16.35]
  • The Vaynerchuk approach [16.05]
  • Saving money – having reserves [17.35]
  • The behaviour of banks [17.50]
  • Raising money from investors [18.20]
  • What potential investors look for [18.45]
  • Never borrow from family? [19.10]
  • Kickstarter – the Peter Cox story [19.50]
  • How Peter Cox failed to hit his target  [22.10]
  • Peter Cox needed to attract his “ideal” staff [24.30]
  • Writing a ‘person specification’ [25.05]
  • Selecting staff – avoiding ‘bullshit’ [26.00]
  • Getting on (gelling) with people in the company [28.40]
  • The company’s angle – the employee’s job [29.45]
  • “How can I make myself genuinely attractive in business today?” [30.05]
  • Treating an employer as a customer [30.20]
  • Being ‘irreplaceable’ [31.00]
  • Paul can’t remember the point he was going to make [30.45]
  • Best example of a company making its staff feel really valued [31.50]
  • Roger’s South Africa story [32.30]
  • Providing employees with the right equipment [34.55]
  • The right amount of pressure [35.20]
  • Summary [37.15]

We offer you our best advice:

(1) You can’t do it all on your own – you must find supporters

(2) This podcast is relevant to you no matter what your business is.

Appeal to our supporters
——————–
Please tell one other person
about #BusinessJazzPodcast

_______________________
We spoke fondly of

John Lennon & Paul McCartney
Mick Jagger & Keith Richards
Simon & Garfunkel
Facebook: Mark Zuckerberg,  Eduardo Saverin, Andrew McCollum, Dustin Moskovitz & Chris Hughes
T S Eliot & Ezra Pound
Prince
Best of Buds (Cork)
Akari Software
Republic of Work, Bank of Ireland, Nespresso, Teamwork.com (Peter Coppinger & Dan Mackey)
Sherlock Holmes
Show&Tell Communications (Roger’s company)
Change Agents Branding
Jonathan Amm
Gary Vaynerchuk
Dragons’ Den
Kickstarter
Peter Cox Photography
Michael Port
MS Word & Excel
________________________
Let’s work together – fondly

Roger Overall
@rogeroverall Show&Tell Communications     (and  Stierkater.com – running & cartoons)

Paul O’Mahony @omaniblog
BusinessJazz Services @bizjazzpodcast

Mark Cotton @mcfontaine. Www.audiowrangler.co.uk
– for your audio requirements – Bletchley Park Podcast