Podcasting from Cork Ireland,
for 35 minutes you’ll hear
Roger Overall & Paul O’Mahony talk business
This is the start of Season 4.
(1) You hear P&R address the topic of SWEARING in business – and swearing during podcasts.
Blasphemy, GaryVee & iHeartRadio are discussed. One person’s unattractive phrase is another person’s way of emphasising a point – or attracting attention.
How you present your business matters – but what about presenting yourself in a GENUINE way?
Paul & Roger (P&R) argue
- your website is your home on line
- it’s where you can be who you want to be
(2) You own your website – you don’t own ‘platforms’ like Twitter, Facebook, Instagram, You Tube, Snapchat, Audioboom.
A platform has the power & right to change its terms & conditions. What happens to your stuff if they change direction?
(3) P&R carry out a ‘thought experiment”.
What if you want to connect with people who would dislike your usual way of presenting yourself – what should you do?
What about attracting people on a false basis? Like using a woman’s voice to introduce a podcast – and then presenting male voices in the podcast – like Business Jazz does?
P&R talk about Sarah & Mark.
(4) The Audioboom Story
How Audioboom recently changed its focus and terms & conditions. How Audioboom communicated the changes to people who’d used their service for years.
Roger rants against the $9.99 price point too many companies adopt.
Paul thinks companies should reward early adopters & big users who’ve helped a platform to grow – rather than ignoring them.
What follows is detailed discussion about how some people responded to an email from Audioboom: Paul was “particularly pleased & shocked to get a reply so quickly” – four others reacted differently.
This led to discussion about ‘confirmation bias’. People tend to look for confirmation of their expectations.
Roger summarises the suggestions made during the podcast:
(1) Pay attention to the risk of ‘confirmation bias’ – its always there.
(2) A single communication doesn’t exist in a vacuum – best to have a unified approach to all your communications.
(3) Your Brand : it’s what people expect from you – attend to the reputation of your brand all the time.
Thank’s very much for listening to Season 4. We intend to serve you well.
Paul O’Mahony & Roger Overall.
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